14/04/2026
No one’s got time for small talk, so schools need to stop it.
No one says, “Come see my state-of-the-art kitchen.”
They say, “This is where everyone ends up on a Friday night.”
So why are schools still saying, “We drive excellence”?
We need to get better at identifying how parents actually talk about student success…it can be as simple as… “My kid is happy.”
