ShairViews Research

31/03/2017

Good advertising never dies.
No matter how media usage habit changes, good ideas will always get the message across to the audience.
This one is a 10 out of 10.

06/12/2016

Impulse purchase? Micro moments?
The shopping experience will be shortened to the point that people won't even feel it happened. No more "buying things", just "using things".

Amazon Go is a new kind of store featuring the world’s most advanced shopping technology. No lines, no checkout – just grab and go! Learn more at http://amaz...

17/11/2016

Does length matter? Last time when you paid attention to a video ad on YouTube, was it a long or short?

05/06/2015

Running out of buzz words for small talks? Pick up a few from the Top 20 Trends in 2015 ... Location based, Gamification, Tiny Indulgence, Social Exclusivity, Biometrics, Meta Marketing, Upscaled Convenience …

Our 2015 Trend Report Forecast brought to you by Trend Hunter and innovation keynote speaker Jeremy Gutsche is now available at: http://www.trendreports.com/...

05/06/2015

Viewability rate of video ads is 54%. The paper suggests that increasing the size of the video improves viewability. Size does matter.

A new currency in video advertising is the viewable impression—something that's top of mind for advertisers and publishers. So what affects whether an ad is viewable? According to Active View research from Google, DoubleClick, and YouTube, things like player size and position determine viewability.

07/07/2014

ShairViews has been named the Local Hero in the Agency of The Year Award 2014 by Marketing Magazine in Hong Kong

04/10/2012

Simple explanation is always the best.

View full lesson on ed.ted.com - http://ed.ted.com/lessons/why-do-competitors-open-their-stores-next-to-one-another-jac-de-haan Why are all the gas stations,...

12/04/2012

Next time when your media agency talks about creative outdoor campaign. Use this as a reference :-)

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the...

14/10/2011

Co-creation? Crowdsourcing? Ideation?
Let's see how a non-research professional describes them.

Crowdsourced co-creation can shorten the time it takes to get new products to market and leverage an empowered consumer culture. Here are several factors to consider before investing in a co-creation initiative.

11/10/2011

If you are doing NPD research, you may want to watch this.

TED Talks A story, a work of art, a face, a designed object -- how do we tell that something is beautiful? And why does it matter so much to us? Designer Richard Seymour explores our response to beauty and the surprising power of objects that exhibit it.

08/10/2011

At ShairViews, we believe that research should help businesses think with clarity and facilitate timely and strategic decisions. This notion brought us together to create ShairViews with the aim to deliver research with daring brevity.

04/10/2011

HK Views - a photo and a piece of news everyday

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