27/06/2026
Australia welcomed 1 million Chinese visitors in 2025, contributing $10 billion in-country expenditure. That’s 1/4 of all short-term visitor spending. Our new ACBC/LEK Consulting report found that, on return home, Chinese visitors’ purchases of Australian goods and services rise 88%. So the visitor economy is more than tourism, it’s an ongoing export boost.
The Australia China Business Council is pleased to partner once again with L.E.K. Consulting on this latest report examining inbound tourism from China, one of Australia’s most important service export opportunities. Nearly a decade on from our previous reports, this research reinforces the value ...