SRC Associates Ltd is a Hong Kong based consultancy that works with professional service firms throughout Asia on improving their competitiveness and performance. Founded in 2000 by Robert Sawhney, SRC has grown to be recognized as a leading consultancy to professional service firms (PSF) throughout Asia. The firm has worked with over 100 professional service firms in places such as Hong Kong, Sin
gapore, Malaysia, India, China, Vietnam and elsewhere, and focuses on helping PSF improve their competitiveness through the integration of strategy, marketing, knowledge, and leadership. This is primarily done through consulting, workshops, coaching and facilitation, retreats, research, and training. Robert is the author of two books: Marketing Professional Services in Asia published by Lexis Nexis in 2009 and Building a Profitable Practice in Asia (Ark Group, 2010). He has also published dozens of articles in leading publications such as the HK Lawyer, HK Accountant, Managing Partner, Business Times, HK Economic Journal and many others too numerous to mention. Robert is also in demand as a key note speaker and has spoken at a number of conferences around the Asia region as well as at firm meetings and retreats.
