Alarice is an award winning China digital agency with offices in Hong Kong, Shanghai and Shenzhen. It started in 2011 with a mission to help international brands succeed in the mainland China market. Working with brands such as Genting Group, Sa Sa and Preciosa in its early days it expanded to serve some of the world’s largest brands including Coca-Cola, J&J, Crocs, Disneyland, BMW, Richmond, Colg
ate Palmolive, P&G, SK-II, Shiseido, Nestle and HSBC amount others. Today Alarice helps international companies make their mark on social media platforms like WeChat, Weibo, Douyin, Zhihu and more. Its services for these firms include: China marketing strategy development, audits to benchmark the brand’s digital marketing performance, PR crisis consultation and guidance, social media account set up and optimization, community management, copywriting, SMM content creation and seeding, campaign conceptualization and execution, KOL/influencer auditing, KOL/influencer campaigns, short video production, social listening, naming services, competitor analysis, brand positioning analysis and execution, audience targeting and more. China marketing strategy development
2. Social media retainer services for WeChat, Weibo, RED, Douyin, Kuaishou, Bilibili & Zhihu
3. Digital campaigns, advertising & KOL/ influencer collaborations
4. Naming services for brands, products & product lines
5. China consumer research & social listening
6. China brand audit & PR crises management consulting
7. Short video production (Douyin, Kuaishou, Bilibili)
With offices in Hong Kong, Shanghai and Shenzhen Alarice’s international team includes dedicated Chinese social media marketers, strategists, copywriters, designers, and project managers. With 12 years of successful experience in this rapidly evolving field, it has delivered outstanding results for multinational corporations, renowned names and smaller brands. It has served clients from a variety of industries including luxury, FMCG, finance, education, tourism & hospitality, fashion, wine & spirits, beauty, B2B and others. Alarice has data and strategy experts that put together research and consumer insights, project managers who know how to get results, writers and editors who know how to tell compelling stories as well as in-house designers and videographers. Alarice has worked with clients like Coca-Cola, Disneyland, Jack Daniel’s, Bosch, Shiseido, J&J, Crocs, Shell, Huawei, Richmond, H&M, Tom Ford, Moët Hennessy, Genting, Total, Harley Davidson, Shangri-La Hotel, KTM, IWC Schaffhausen, Deutsche Bundesbank and many more.
