3 Screens Strategic Advisors

20/10/2023

// Exciting News: 3 Screens Partners with HKU Sandy Bay Rugby Team! //

We're thrilled to announce our sponsorship of the incredible HKU SANDY BAY RFC rugby team!👏

Last week, they put on an awe-inspiring performance against HK Scottish. 💪Their determination, teamwork, and dedication are truly commendable. We're proud to be part of their journey and look forward to celebrating many more victories together.

Up the Bay!🌟

18/10/2023

[4 Key Questions to Consider Before Partnering with a Digital Marketing Consultant]

Ready to up your digital marketing game with an experienced Digital Marketing Consultant? Discover the 4 Key Questions you MUST ask before partnering with a Digital Marketing Consultant. Unlock the secrets to success in the ever-evolving digital landscape. Don't miss out – read the article now!

At 3 Screens, we’ve been in the game since 2009, working with clients from all walks of life. With over 14 years of experience spanning diverse industries and business sizes, we’ve observed a trend among the clients we truly enjoy collaborating with. Regardless of your background or where you’...

04/10/2023

// Navigating the Future of Social Media Advertising //

Have you wondered about the future of social media advertising?

Facebook commands a staggering 90% marketer preference in 2023, followed by Instagram at 80% and TikTok at 26%. Remarkably, 53% of marketers are gearing up to boost their Facebook usage, while only 5% are considering ad budget cuts. Meta emerges as the undefeated champion, holding 55% of the global social media advertising market. Anticipate a remarkable growth from $189.5 billion in 2022 to a projected $247 billion by 2027.

Are you prepared to capitalize on the possibilities within this evolving landscape?

According to data presented by OnlyAccounts.io, almost 90% of marketers chose Facebook for social media advertising in 2023, 10% more than Instagram and three times more than TikTok.

27/09/2023

// Decoding Gen Z: Luxury Brand Strategies //

How do luxury brands captivate Gen Z's attention?

Dive into the mind of one of luxury’s top marketers as strategies for the digitally fluent Gen Z take center stage. Authenticity rules as this generation aligns with values-driven brands. Social media powers engagement, while the Metaverse takes a back seat for now.

Is the Metaverse ready to challenge real-life connections?

“Brands have quite an obsession with Gen Z because they're the first digitally native generation and there's so much to learn about how to speak to, and with, them.”

20/09/2023

// Unveiling the Shifting Landscape: Digital Marketing's Evolution //

Ever wondered how digital marketing is evolving?

Did you know that 51% of brand and agency media decision-makers are increasing their social media investments this year, driven by improved ROI, according to Advertiser Perceptions. The industry is in recovery mode, but challenges persist as platforms navigate disruption.

What's next for your digital marketing strategy?

Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April.

13/09/2023

// Power Your Local Business Growth //

Curious about skyrocketing your local business?

Content marketing is crucial for local businesses, enhancing authority, visibility, and organic traffic. Unique and relevant content sets businesses apart and fosters lasting customer relationships. Successful implementation involves audience understanding, diverse content formats, leveraging platforms, monitoring performance, and seeking assistance when needed.

Ready to thrive in the digital realm?

Unique, relevant, entertaining content can set a local business apart from its other small local or big box competitors.

01/09/2023

If you were to sell a suit to Tony Leung and Aaron Kwok, are you going to use the same pitch to them?

That’s essentially the question Patrick, our Founder and Principal Advisor, explored yesterday during the Digital Economy Accelerator Programme by HongKong DesignCentre.

In a session called “Digital Customer Persona”, Patrick empowered over 50 local designers with his valuable insights into creating effective digital customer personas. He’s all about helping them level up their digital marketing strategies and connect with their audiences like never before.

Have you ever wondered who your targeted personas are?

30/08/2023

// Fearless Future Marketers: Embrace AI //

Worried about the future of digital marketing careers?

Generative AI is transforming the industry, raising questions about job relevance. Agencies are already using AI for copywriting & web development, altering the landscape. But fear not! Young marketers, are you ready to embrace change and unleash your creativity to stay ahead in this evolving field?

Discover how AI offers personalized marketing & enhanced customer experiences.

How are an emerging cohort of digital marketers feeling about the emergence of generative AI and other new technologies as they look ahead to their future careers?

23/08/2023

// Unveiling Social Media's Dynamic Evolution //

Curious about the changing social media landscape?

The social media scene has rapidly evolved, sparked by TikTok's impact in 2020. Elon Musk's acquisition of Twitter triggered a wave of copycat apps seeking to offer alternatives amid Twitter's changes. Notably, Threads from Meta has emerged strongly. CNN examines key platforms, revealing functions, users, and ownership dynamics.

Ready to navigate the evolving digital realm?

CNN broke down some of the biggest and buzziest social media platforms — how they work, who they’re for and who runs them.

09/08/2023

// Barbie: The Virtual Influencer Evolution //

Ever wondered how Barbie evolved from a doll to a virtual influencer with a massive following?

Barbie goes beyond being a doll; she's now a virtual social media influencer with millions of followers. Virtual influencers like Barbie is reshaping the marketing landscape, generating significant engagement and income. Brands are turning their mascots into virtual influencers, leveraging their established trust with consumers to share specific messages and influence buying trends.

Curious to know how brands are leveraging this trend to engage with their audience? Find out more!

Barbie is an icon of nostalgia — but she’s also a forerunner of the metaverse.

02/08/2023

// Navigating Social Media: Platform Selection Dilemma //

Tired of juggling multiple social media platforms?

As new social media apps like Threads emerge, brands are faced with the challenge of choosing which platforms to join. Some brands are opting for a more selective approach, learning from others who have previously left social media platforms. Factors such as time management, concerns about platform operations, and toxic user bases contribute to brands reevaluating their social media

Which platform will you choose for your brand's success?

As new social media apps including Threads pop up, some companies are choosing to eschew the platforms. What’s going on?

26/07/2023

// Maximizing Earnings with Amazon Affiliate Marketing //

Think earning passive income through Amazon affiliate marketing is too good to be true?

Amazon affiliate marketing offers an opportunity for individuals and businesses to earn passive income by promoting products and earning a commission on sales. It's crucial to choose the right niche and products that align with your target audience and have a high demand. Effective strategies such as creating valuable content, optimizing product listings, and leveraging social media can significantly enhance the success of an Amazon affiliate marketing campaign.

��Which products will resonate with your audience and generate commissions on every sale?

If you are an Amazon seller, who sells directly to consumers, drive sales with Amazon affiliate marketing, partnering with affiliates to promote your goods.