BRAND X

25/04/2016

With China's fashion industry growing at an exponential rate, international brands are scrambling to court Chinese shoppers on their home soil. China's young, internationally-minded consumers are deviating away from logo-heavy brands and investing more cutting edges designers like Mary Katrantzou and Ryan LO Studio.

Chinese model Kiki Kang at SIBLING fashion show. Photo courtesy of the HUB. With its fashion industry growing at an exponential rate, it’s no surprise everyone wants in on China’s retail sector. Few are trying as hard as Great Britain, though. Fully aware of the power of the renminbi, the country ha…

20/04/2016

VETEMENTS has become one of - if not the most - discussed emerging labels in the fashion industry since its creation in 2014. The Parisian collective lead by Demma Gvsalia has added Beijing's concept retailer, Anchoret, to its impressive list of stockists.

Highsnobiety

With Vetements mania sweeping the universe, we headed to China to shoot a selection of the Parisian collective's pieces in Beijing.

15/04/2016

International labels, House of Holland and Ryan LO Studio join local heroes; Haizhen Wang, FFIXXEDD, Ban Xiao Xue at this years Shanghai Fashion Week.

Chinese and international designers gather in the city to show their autumn-winter collections

13/04/2016

HELEN LEE AW'16 collection at Shanghai Fashion Week.

12/04/2016

Loved by Style Bubble and Miley Cyrus, and featured by Vice i-D, Phiney Pet continues to impress the fashion world with her vibrant, eccentric colors. Her AW'16 "No Fixed Abode" collection steps into "darker color territories" but continues to sparkle just as bright as her previous collections.

Keep an eye out for her upcoming collaboration with ASOS, which merges Phiney Pet's unique graphics and colors with ASOS's everyday style.

07/04/2016

Hefang Jewelry X Chictopia ‘Chopsticks’ collection. For enquires, please contact [email protected]

06/04/2016

Phiney Pet’s AW’16 ‘No Fixed Abode’ collection. For enquires, please contact [email protected]

17/08/2015

“Chinese Internet users rely heavily on information about fashion and trends from social media,” By utilising the powerful voices of fashion bloggers and influencers, WeChat and Weibo can provide international brands endless opportunities to connect with mainland shoppers. For more information please contact [email protected]

For fashion brands on WeChat and Weibo, it’s about having an authentic voice — or partnering with an influencer who does.

10/08/2015

Acler, the brandchild of former designers of Cameo the Label and Finders Keepers the Label, Kathryn Forth and Julia Ritorto, is hitting stores for the first time. The collection offers a feminine yet androgynous aesthetic for womenswear.

From the designer who brought you Cameo.

05/08/2015

BRAND X SHOWROOM presents Makin Jan Ma 'GUTS OLO' collection. For brand enquiries or to book an appointment please contact [email protected].

MilK Magazine Milk Magazine

04/08/2015

BRAND X is excited to be working with TFIA and on the upcoming Project. This new initiative will bring both emerging and established fashion and textile talent to Hong Kong for a week of events commencing on Monday, August 24th. For brand enquiries and showroom appointments please contact [email protected].

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