25/09/2026
1,400 ideas in one morning. More than three dozen concepts by the afternoon. And six finalists pitched before the day was done.
Recently, Thinkergy had the pleasure of facilitating an intensive product innovation / NPD workshop for FES (Vietnam) Co., Ltd., the Vietnamese subsidiary of Food Empire Group, in collaboration with our partner agency Square 44.
The mission? Help FES Vietnam explore how it could expand its consumer offering into an exciting new opportunity space — without revealing too much here about where exactly that journey may lead.
We used Thinkergy’s award-winning X-IDEA innovation method to systematically move from insight to ideas, concepts, evaluation, and action.
But the creative work actually started well before the workshop. During the Xploration stage, an internal Thinkergy team conducted extensive market, consumer, trend, and opportunity research. More than 100 insights were identified, challenged, and ultimately synthesized into eight Mega Insights that helped us sharpen the final innovation challenge.
Then came the workshop. Two diverse FES Vietnam teams entered a high-energy morning of Ideation and generated close to 1,400 raw ideas using a variety of creative thinking approaches.
In the afternoon, quantity turned into quality. During Development, the teams harvested, combined, elaborated, and transformed promising ideas into more than three dozen fully developed Idea Concepts.
Then the mindset changed again. In Evaluation, every concept was critically examined: What is strong? What could go wrong? What could make it better? What remains interesting or uncertain? Importantly, ideas were not simply judged — they were enhanced before being elected.
Each team ultimately selected its three strongest concepts, which were pitched first to an evaluator panel during the final Action stage.
And the journey does not stop with the workshop. Together with Square 44, Thinkergy will continue supporting FES Vietnam's management team in taking selected concepts forward toward activation and implementation.
What Thinkergy's founder, Dr. D, and the team particularly enjoyed about this project was seeing the entire X-IDEA logic beautifully come alive once again:
Xplore deeply.
Ideate boldly.
Develop systematically.
Evaluate critically.
Act decisively.
Because breakthrough innovation rarely comes from the first idea that pops into someone's head.
It comes from creating many possibilities — and then systematically transforming the most promising ones into something worth pursuing.
A big thank you to the energetic FES Vietnam team and our partners at Square 44 for a highly creative and productive collaboration.
Great ideas are only the beginning. Wow innovation happens when you make them happen. 🚀