Astera Asia

02/01/2025

As the founder, I never set out to start a business, own a company, let alone be one to carry the title, ‘entrepreneur’.

It all began with trying to answer a question. ‘Are business best practices in Asia accessible only to the abundantly resourced?’. The market landscape seemed to indicate ‘yes’. That didn’t sit right with me, and based on this lament, Astera Asia was founded in Hong Kong on January 1, 2015.

Our commitment was, and has always been, to offer corporate level expertise as guidance for small organisations (the little guy) to operate effectively. Sounds basic, and maybe even, ‘duh’; but in that context, it was rare, it still is. Because to us, it’s more than giving advice and getting paid.

Astera Asia was built to be a redemptive business. Seeing highly nuanced needs in an underserved and often overlooked sector, our work is an opportunity to journey with people, uplift their organizations, and serve the community; all the while being profitable. Not only is it rare, it’s very difficult. Once we got going, the vision attracted like-minded people who wanted to join, and many others who needed our help.

Perhaps this is how a redemptive business begins. A question that leads to a lament, that ignites a passion for change, that is casted as a vision, and lived out as a mission; together with those who want to see the same thing come to pass.

Along the way, we have had many pivots but we have never Pivoted away from our start. We are now based in Toronto, Canada, still serving clients around the world, and still answering the same founding question. It turns out, Asia or not, the needs of small organisations are often the same.

So today, there is much to celebrate. We ring in a new calendar year, and Astera Asia rings in a new decade.

The road to entrepreneurship is never straight but when done with a redemptive purpose, there’s meaning in the hardship; it becomes a soul business.

So may we not ignore the questions that come our way, nor the lament of our hearts. May we stay curious and be ready for new adventures, while holding true to our calling.

Happy New Year, and Happy 10th Birthday to Astera Asia,

- Hannah

24/12/2024

The name ‘Astera’ was inspired by the Star of Bethlehem from the Christmas story.

The star, ‘astera’ in the original Greek text, was a symbol of guidance; providing direction and hope, even when the journey seemed long and the road winding. As we were guided, we felt called to guide those we serve; to bring direction and hope along the bumpy road of organisational leadership.

From our founding in Hong Kong to our current base in Canada, from non-profits to startups and small businesses, across various sectors, cultures and geographies, no two days have ever looked alike. But while the context is ever-changing, our vision has not. Everyday, we set out to do the same thing.

This Christmas, as we reflect on our namesake, our hearts are full of thanksgiving. For those we’ve had the privilege to journey with, and for those yet to come.

May He be your guide to light the way, this advent season and beyond.

Merry Christmas from Astera Asia!

17/08/2023

When 2 of the we have the privilege of mentoring through YSpace make it into Toronto's Forbes 30 under 30 🎉

Congratulations to Marlow and Lesley Hampton , it's an honour to journey with you!

Meet Toronto’s 30 young leaders under 30 who are helping drones fly safely in cities, transforming food waste into plastic alternatives and building tools to detect AI-written text.

04/07/2023

Another great day with Tyndale Seminary Centre for Redemptive Entrepreneurship as they launch their first Social Sandbox program. Bringing the next generation together around . A treat to meet Abound Innovation Inc. in the process. Any day you get to play with LEGO is a good day.

22/04/2023

When I started Astera Asia I knew I was doing things differently. I was building a business in a blue ocean on values that were grounded in my Christian faith.

Being a part of the Tyndale Seminary CRE (Centre for Redemptive Entrepreneurship)'s 1st Canadian Business Lab was a refreshing opportunity to connect with like-minded founders and mentors who are also striving for greater impact.

Photo Credit: CRE

04/03/2023

Last Thursday, Accelerator Centre held a showcase for their Studio program with 98 represented in one room. It’s been an absolute privilege to journey with those I’ve been . In just a few months, there’s been growth and breakthrough as they work tirelessly to bring their businesses to life. And we're just getting started.

A special mention to the in this program. You who are SIMPLY KILLIN’ IT! Each of you is a true pioneer and I can’t wait to see what comes next.

AutoCate WonderWell Toy Co. Med Reddie Animatr AI Video Platform Inc Apricotton I Luv Earth Shop

27/07/2022

We don't often review Academy Award Nominees, but when we do, it's for ChinaSource!

What does it mean to pursue the “Chinese Dream”? And how can those of us who watch a film like Ascension move away from judgement and toward understanding and compassion for people struggling to achieve their dream?

25/04/2022

It's been a while but our little film, 'Naan But You' is still making waves in the festival circuit and we couldn't be more proud.

Thank you, Film Festivals Group for this special honour!

14/04/2022

Excited to be joining Diverse Talent's Career Conference as a panelist in their session on Startups.

There's still time to register! https://diverse-talent.cynaptx.com/external/careerfair/238

07/04/2022

Always a pleasure to contribute to ChinaSource in this way! A worthy watch for all you Netflix-ers.

Found…is clear about its purpose—to tell the stories of three girls who are looking for the puzzle pieces of their identity.

08/03/2022

Congratulations to workitjanet for winning Grand Prize at Ella Accelerator for Women Entrepreneurs!

Grateful for the opportunity to partner with programs that support female entrepreneurs, coaching them through their startup ideas and seeing real businesses brought to life.

The last 2 weeks I’ve been in the ELLA Express Bootcamp at York University which helps women entrepreneurs with their business. I’ve been having some challenges...

13/10/2021

Our little film won the Jury's Choice Award! Thank you, Pink City International Short Film Festival for the honour!