IGOO Activation

26/08/2026

26/08/2026

IGOO x HR赫蓮娜|用設計「演繹」產品

🤔 怎麼讓消費者在5秒內「感受」到一瓶乳霜的膚感?

IGOO在赫蓮娜新一代白繃帶快閃店裡，把「豐盈緊緻」的產品功效演繹成了空間語言。

極簡白色弧面、緞面觸感，形體像從內部輕輕被撐起。
摸上去溫潤，看起來柔軟。連燈光都客製設計-一多層透光面板疊加，光線漫射出來打在弧面上，柔和、均勻、有層次。🫧

✨這就是IGOO一直在做的事——用空間演繹產品語言。

品牌:HR 赫蓮娜 旅遊零售
設計與製作:IGOO ACTIVATION

IGOO x Helena Rubinstein | Interpreting Product Through Design

🤔 How do you make consumers "feel" the texture of a face cream in just 5 seconds?
At Helena Rubinstein’s Age Recovery Day GR Cream pop-up store, IGOO translated the product's "plumping and firming" efficacy into a spatial language.

Minimalist white curved surfaces with a satin touch — shaped as if gently lifted from within. Warm to the touch, soft to the eye. Even the lighting is custom-designed: layered translucent panels diffuse light across the curves, creating a glow that's soft, even, and dimensional. 🫧

✨ This is what IGOO has always done — interpreting product language through space.

Brand: Helena Rubinstein
Design & Production: IGOO ACTIVATION

25/08/2026

A proud moment for IGOO as we brought The Kiehl’s Times to life alongside L’Oréal Travel Retail and CDFG.

From a single brief, our team delivered a seamless, end-to-end activation covering concept development, HPP design, retailtainment and brand collaboration.

As consumers increasingly seek meaningful experiences and offline-exclusive moments, this activation was designed to offer more than a retail visit. Through interactive touchpoints, shareable content and unexpected collaborations, The Kiehl’s Times transformed the HPP into a destination where visitors could explore, engage and create their own front-page story.

It was an honour to support this journey from initial concept to on-site ex*****on. We are grateful for the trust, collaboration and shared commitment behind every detail.

Kiehl’s brings the energy of a New York newsstand to Hainan with The Kiehl’s Times, a travel retail-exclusive (TREX) campaign centred on product discovery, personalisation and retailtainment.

17/06/2026

Quality isn’t just seen, it’s felt.

When touch, sight, and sound align seamlessly, products transcend function to become premium, intentional, and desirable. At IGOO Activation, we design experiences where sensory cues amplify quality—transforming design into conviction, and conviction into loyalty.

Stay tuned for more.

01/06/2026

Our work spoke through the Travel Retail Pavilion, a live blueprint where AI, science, and immersive brand worlds redefined traveler engagement. IGOO Activation shaped discovery into difference, proving travel retail is the ultimate laboratory for beauty’s future. Proud to partner in creating experiences that resonate globally.


Source: https://lnkd.in/gMZcxTJd

22/05/2026

Our work spoke through the Pavilion, where innovation met travel retail at TFWA Asia Pacific for the 4th year. With the exhibition week now successfully concluded, we look forward to continuing conversations on differentiation and innovation with partners, peers, and collaborators.



https://www.gtrmag.com/blog/loreal-travel-retail-asia-pacific-unveils-travel-retail-differentiation-and-immersive-beauty-experiences-at-tfwa-2026

20/05/2026

Champion on the Arena Champion in Activation.

At IGOO Activation, we believe that flawless ex*****on for luxury and beauty brands requires relentless dedication. Our CEO, Ben Lui, just proved exactly what that looks like in real life by taking home the Age Group Doubles Man Championship at Hyrox Hong Kong 2026, with an outstanding finish time.

The endurance, precision, and grit required to conquer a Hyrox race are the exact same qualities Ben instills in our team every day. Whether it is pushing through the final kilometer or delivering a picture-perfect event activation for a top-tier brand, our commitment never wavers.

Huge congratulations to Ben for leading by example and showing us that true dedication always yields extraordinary results.

19/05/2026

IGOO transforms imagination into the L'Oréal Pavilion, the hallmark of TFWA Singapore. For the 4th consecutive year, this signature experience comes to life. From Concept to Reality: End-to-End Designed, Produced, and Installed by IGOO.

21/04/2026

【Charlotte Tilbury Pop Up - Pillow Talk in Bloom】

Step into a world where beauty meets pure fantasy.

We transformed the space into a dreamy Victorian garden — where giant kinetic flowers come alive and petals bloom the moment you take a seat on the swing. Every detail was thoughtfully crafted for that perfect, share-worthy moment, from the immersive selfie booth with instant QR code to download photos, to mirror-clad counters that make every glance feel effortlessly glamorous.

We didn‘t just build a pop-up for product launch. We built a story and every visitor became part of it.

我們將空間化身為夢幻的維多利亞花園——巨型動感花朵栩栩如生，只要你坐在鞦韆上，花瓣瞬間綻放。

每個細節都精心打造，創造既夢幻又值得分享的時刻，沉浸式自拍亭可即時拍照並經QR Code 下載留念，亦可親臨鏡面化妝檯打造夢幻煥顏妝感。

我們打造的不只是一間快閃店，同時構築了一個故事，讓每一位到訪者都可以融入其中。