b.C Limited

05/05/2026

The first sub-four minute mile was broken by 25 year old Oxford medical student, Roger Bannister, while wearing a pair of bespoke leather spikes (cleats) handcrafted by GT Law and Son at Iffley Road Track, Oxford, England.

3 minutes, 59.4 seconds was a feet that took both athletic strategy and footwear ingenuity to achieve. GT Law and Son’s bespoke leather spikes consisted of a thin black kangaroo leather upper. This innovation in footwear design stemmed from a specific goal of creating the lightest pair of spikes that will assist in breaking the 4 minute mark.

The choice of Australian kangaroo leather more than doubled the costs at 5 Ibs ($14.00 at the time, adjusted for today’s inflation $190.00-$230.00) made the upper 25% lighter and 10 times stronger than traditional cowhide. Ultimately GT Law and Son created a pair of shoes that weighed just 4.5 ounces (128 grams) while maintaining the strength needed for the high-intensity stress of a mile race on a cinder track.

Bannister, on the day of the race, used a grindstone in the hospital laboratory to file the metal spikes down unusually thin for that extra edge. To prevent the sharpened tips from picking up sticky debris every few yards from the track, he rubbed graphite on them, just before the race.

This is prime example of what happens when you have a pro-active athlete with a clearly defined objective, partnering up with the right manufacturer. Records are broken. History is made.

16/12/2024

MI6 - .c_verified_members

16/07/2024

15/07/2024

🛫 🇪🇪 👨🏻‍🍳👩🏽‍💻👨🏻‍🔧💁🏻‍♂️ “Bringing Your Ideas into Fruition”|
July 17th - 18th

look forward to meeting 🤝 bringing your ideal to reality!

us to link up or email us for full schedule.

12/11/2022

| Wear

10/11/2022

Our first trip to for developing new product lines for , , &

09/11/2022

| Undoubtedly one of the world’s favourite styles of , the has been in for as long as anyone can remember. For nearly 200 years, the has been a favourite with everyone from the Victorians to and has seen a huge resurgence in recent years due to the likes of , and . The humble Chelsea boot has stayed constant throughout and it is easy to see why.

Mid-19th century, Victoria of one who loves to ride 🐎 made a request to her royal to create a 👢 without laces, as the laces would became entangled in her stirrup during her ride. The mythical J. Sparkes-Hall answered the call & invented a comfortable solution ready to wear, easy on/easy off & without laces.

The invention of vulcanized rubber by Charles of Springfield, Massachusetts provided an elastic solution that could well be used as a closure. For without this state-of-the-art technology in 1844, the Chelsea boot would not have been possible.

Chelsea boots were called “paddock boots” at that time, as their first area of use was the stables. Later their use became more & more widespread as an elegant and comfortable boot for everyday life.

09/10/2022

07/10/2022

- Who was first?

06/10/2022

Back in #2014, our Creative Director was honored to be invited to & had the privilege to debut his footwear brand & collection to the world, being interviewed by , among others. It was a successful yet unsuccessfully debut.

Here's what he learned: at the time was years ahead of the game, both in design & his resourcefulness for incorporating different technologies into . His designs & materials usage would be seen in & , the following seasons in 2014-2015. Over 200 direct buyers, showrooms, and distributors wanted in on his brand but unfortunately, at that time he was not business ready.

You see as a , it is not only how great your is or how amazing people view your art. You must learn the business end and know how to capitalize on your intellectual property. It is the after all.

At this particular point in time, #💡switch on! Looking at the landscape of the footwear industry in fashion, the tremendous difficulty in bringing his designs to life, our Creative Director saw an opportunity where all parties involved would not only benefit but would also prosper! would be the partner for creatives & designers, who helps them bring their ideal footwear design(s) to reality. Navigating through this treacherous terrain of the Fashion Business, understands the client(s)’ specific needs, the intricate details that make or break their design, fashion deadlines, and quality standard for a successful product, in addition to elevating the client(s)' design with the latest tech that fits with their brand through a creative collaborative process. Working with basiCONCEPTS allows our clients to focus on the BUSINESS, brand building, marketing, sales and distribution, while we will take care of the product - Crafting a Product that will Sell.

basiCONCEPTS | Bringing Your Ideas Into Fruition