Petra SalesBooster

Home
Croatia
Zagreb
Petra SalesBooster

Hi, I’m Petra Wagner, founder of SalesBooster, author of Buyer Sense Conversations, and former enterprise buyer. Our approach is divided into three phases:

1.

I help tech startups grow revenue with the SalesBooster Framework. Hi, I'm Petra Wagner, the founder of SalesBooster. With over 20 years of experience in sales leadership roles at IBM and Microsoft, I have a unique perspective on the challenges tech startups face. My mission is to help Tech Startups achieve predictable revenue growth and scale their customer base through the SalesBooster Framework

. About SalesBooster Framework

The SalesBooster Framework is designed to simplify and structure your sales process, making it easier to grow revenue and gain new customers. Positioning for Profit: Craft a compelling business identity and map ideal customer profiles.

2. Marketing for Growth: Amplify your online presence and build strategic partnerships.

3. Ex*****on to Scale: Streamline your sales process, maximize team efficiency, and foster internal synergy. Join our community and transform your sales strategy with proven methods that deliver fast results and establish a solid foundation for scalable growth.

16/06/2026

Many sellers do not fail in enterprise sales because they lack effort.

They fail because they use simple-sales habits in a complex-buying environment.

I hear the frustration often:

“The market is crowded.”
“The customer already has vendors.”
“Nobody wants to change.”

But enterprise buyers are not just choosing a product.
They are managing risk.

That is the shift many sellers underestimate.

I wrote more about this in today’s SalesBooster newsletter on my LinkedIn 💛🔥

15/06/2026

Junior sellers often lose confidence when they enter enterprise sales.

The customer already has vendors.
The market feels crowded.
The deal does not move fast.
The buyer is not impressed by product arguments.

That is when many sellers start blaming the product, the market, or the competition.

But enterprise selling has its own craft.

In the pictures, I shared a few points from my checklist for junior sellers entering complex B2B sales.

What to notice.
What to ask.
How to find friction.
How to earn the next conversation.

This is also what we work on inside Buyer Sense Academy.

For sellers who want to understand buyers better and grow into real enterprise sales professionals.

06/06/2026

I prepared this checklist after a conversation with an experienced seller.

30+ years in sales.
Former sales manager.
Now a founder.

He understands enterprise B2B.

And still, some deals were stalling.
Some buyers were going silent.

That is why I created the Buyer Decision Readiness Check.

Use it before your next customer conversation to see what your buyer still needs to believe, prove, justify, or align before they can move forward.

Comment CHECKLIST and I’ll send it to you.

05/06/2026

An experienced seller asked me why his deals are stalling.

He has 30 years in enterprise sales.

He knows buyers do not decide alone.

He understands stakeholders, politics, long cycles, and relationships.

And still, some deals were going quiet.

That is the part many sellers underestimate:

A buyer can agree there is a problem and still not be ready to decide.

Because after the call, they still need to answer:

Can we make this a priority now?

Will finance challenge the business case?

Will IT slow this down?

Will my boss support this?

Can I defend choosing this vendor?

That is where ghosting often starts.

The seller experiences silence.

The buyer experiences uncertainty.

Before your next call, ask yourself:

If I were the buyer, what would I still need to believe, prove, justify, or align before moving forward?

That one question changes the conversation.

More in Buyer Sense Conversations.

Link in bio.

04/06/2026

Yesterday at , together with Luka Tomat, we led a practical workshop on Generative AI in B2B Sales.

Thank you to everyone who joined, participated and shared real sales situations from the field.

And special thank you to Ana Georgieska and Darko Bojović for the kind words and recommendations. 🙏

The strongest reminder from the room:

AI can help us sell faster.

But in complex B2B sales, human experience, domain expertise and buyer understanding still make the difference.

01/06/2026

Writing a book teaches you patience. ✍️📖

BuyerSense Conversations wasn’t written in a day. It was built on insight, experiences, learnings and frustrations😉

Years of experience on both sides of the table taught me one thing:

The best salespeople don’t push harder—they understand buyers better.

BuyerPsychology AuthorLife PetraSalesBooster

31/05/2026

Last week I launched the Buyer Sense Conversations™ Academy. And I want to be honest about what it is and what it is not.

It is not a sales course that teaches you how to pitch better.

It is a thinking system for founders who already have a good product — and are watching deals stall in rooms they never enter.

If that is you, here is what the Academy gives you:

→ A diagnostic that tells you exactly which stage your deal is stuck in
→ Real conversation examples so you know what each stage actually sounds like
→ A weekly practice ritual that keeps your pipeline honest
→ Petra AI as your thinking partner, available 24/7, trained on the full framework
→ Office Hours to ask me and get feedback

30 minutes a week. One real deal at a time.

The book is where the thinking starts. The Academy is where you put it to work.

👉 Link in bio

And if you have a deal that went quiet this week — bring it to the next Office Hours. That is exactly what it is there for.

24/05/2026

The book came out in March. It was a big moment for me years of thinking about why enterprise deals stall, finally in one place. 📖

But a book is still theory. And the founders I work with do not have time for theory.

They have a deal that went quiet last week. A conversation they are not sure how to move forward. A champion who needs to present internally and has no idea how to frame it.

So I built the Buyer Sense Conversations™ Academy around one question: what does a founder actually need to move a real deal this week?

The answer was not more content. It was a structured way to apply what they already know — to their specific situation, right now.

→ 30 minutes a week
→ Real conversations to learn from
→ A deal diagnostic
→ Petra AI trained on the full framework

The book is where the thinking starts. The Academy is where you put it to work.

We have our first live Office Hours this Wednesday 27 May at 13:00 CET. 🗓️

If you join before then — bring a real deal and we work through it together live.

Details and how to join: hub.petrasalesbooster.com

Address

Avenija Dubrovnik 15, Zagrebački Velesajam, Paviljon 12, 1. Kat
Zagreb
10000

Website

https://petrasalesbooster.com/new-home, https://amzn.eu/d/0boEetLl, https://hub.petrasalesbooster.com/

Alerts

Be the first to know and let us send you an email when Petra SalesBooster posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Petra SalesBooster:

Shortcuts

Want your business to be the top-listed Business in Zagreb?