European Association of Employer Branding Agencies

European Association of Employer Branding Agencies The EAEBA is a network of independent market leading agencies across Europe which are specialized in employer branding and recruitment marketing.

[WELCOME] We’re delighted to welcome d-artagnan (Belgium) as the newest member of EAEBA, the European Association of Emp...
13/02/2026

[WELCOME] We’re delighted to welcome d-artagnan (Belgium) as the newest member of EAEBA, the European Association of Employer Branding Agencies

Led by Ignace Van Avermaet and Geert Wolfs, d-artagnan helps large organisations turn their employer story into a clear, credible, and activating experience for both current and future talent.

Their focus on embedding employer branding into a true One Brand Strategy, bridging strategy with creativity, and sharing real-life agency insights makes them a strong addition to our growing European community.

Welcome to EAEBA, d-artagnan, we’re excited to collaborate and add sparkle to the employer branding industry together.

Here are the behind-the-scenes moments from the Annual General Meeting. Member agencies met in Budapest, Hungary. Hosted...
06/02/2026

Here are the behind-the-scenes moments from the Annual General Meeting. Member agencies met in Budapest, Hungary. Hosted by Brandfizz, we started our 3-day program by broadcasting a live online webinar.

Afterfizz 2026 = employer branding case studies and inspiring solutions from Europe’s leading agencies 🇳🇱 🇷🇴 🇵🇱 🇪🇪 🇫🇮 🇭🇺🇬🇧🇧🇪

Nearly 100 professionals joined us to learn practical employer branding strategies and campaigns from the brightest minds in Europe, and to take home inspiration that truly works in local markets.

💡
Edyta Sander – Grupa MBE (Poland)
Dragos Constantin Gheban – Catalyst Solutions (Romania)
Ton Rodenburg – Clubgeist (Netherlands)
Mike Demelinne – Clubgeist (Netherlands)
Kersti Vannas – Instar Finland - Employer Branding Agency (Estonia, Finland)
Sara Naveda – Head of TMP Worldwide UK (UK)
Jon Porter – Managing Director, TMP Worldwide UK (UK)

Our hosts, Anita Zvezdovics and Adam Horvath also brought data-driven decision-making and the practical role of AI into focus alongside all the inspiration.

Thank you to everyone who joined us 💜

A Stanford study provides early, large-scale evidence that entry-level workers in  -exposed occupations are bearing the ...
23/09/2025

A Stanford study provides early, large-scale evidence that entry-level workers in -exposed occupations are bearing the brunt of change.

Starting in the 1890s in the UK, and later adopted in the United States and Canada, thousands of birds were used daily across coal mines. By the mid-20th century, nearly every British pit had its canary cage. The practice only ended in the 1980s, when electronic sensors finally replaced them.

Fragile as they were, these little birds often gave workers the only minutes of warning they had.

There are two analogies here to notice:
1) Just like the canaries once signaled invisible dangers in the mines, today’s labor market has its own early warnings.

2) And just as those birds were once essential for safe mining, and later made redundant almost overnight by technology, we are now seeing similar signals in the age of generative AI.

A new study from the Stanford University Digital Economy Lab and the Stanford Institute for Human-Centered Artificial Intelligence (HAI Stanford University) by Erik Brynjolfsson, Bharat Chandar, and Ruyu Chen provides the first large-scale, real-time evidence of how generative AI is already reshaping the labor market.

Key takeaways:

A) Early-career workers are the “canaries.”
Jobs most exposed to generative AI, such as software developers and customer service representatives, show sharp declines for workers aged 22–25 since late 2022, approaching a 20% drop in employment, while older peers in the same roles kept growing.

B) Overall employment is growing. But not for the youngest.
Economy-wide job numbers remain strong, but young workers’ employment growth has stalled. In high-exposure jobs, 22–25 year-olds saw a 6% decline, while workers aged 35–49 grew by 9%

C) Automation hurts, augmentation helps.
Entry-level jobs decline where generative AI is used mainly to automate work. In contrast, occupations where AI is used to augment human tasks continue to grow.

D) It’s about jobs, not wages.
Skeptics might argue the decline is just noise: maybe young workers ended up in firms hit hardest by interest rate hikes, or perhaps post-COVID hiring gluts for junior tech talent are now correcting. But Stanford’s researchers tested these possibilities.

They controlled for industry shocks, firm-level effects, and even filtered out computer occupations or remote-friendly roles. The result stayed the same: for workers aged 22–25 in AI-exposed jobs, employment still fell by around 12–13%, and the effect is statistically significant. For older age groups, the changes were much smaller and often insignificant.

https://employerbrandingassociation.eu/tpost/mye25hf661-are-early-career-workers-the-canaries-of

🚀 [EXCLUSIVE INTERVIEW] Keep It Simple, Make It Bold: How Bolt Rewrote the Rules of Employer Branding 📍 At EB.Con 2025 i...
06/06/2025

🚀 [EXCLUSIVE INTERVIEW] Keep It Simple, Make It Bold: How Bolt Rewrote the Rules of Employer Branding

📍 At EB.Con 2025 in Bucharest, organized by Catalyst Solutions, Romania, Kadi Poll, Global Employer Branding Manager at Bolt , joined Adam Horvath (EAEBA Board Member & Brandfizz Co-Founder) to share how bold storytelling, smart simplicity and creative freedom helped build one of Europe’s most distinctive employer brands. With grandmas, dogs, and even screaming seagulls.

Why read Kadi's thoughts? In the interview, she covers the following:
🟢 Why do real stories connect more than polished narratives?
🟢 How scrappy tools like Slack and Google Sheets scaled globally?
🟢 Where creativity thrives when ownership meets trust?
🟢 How clear focus makes EB work smarter — not harder?

🎯 Kadi also shared 3 smart moves for 2025 employer brand leaders worth paying attention to:
1) Define where your responsibility begins — and where it ends
2) Diagnose your talent funnel instead of copying trends
3) Test fast, measure honestly, move on without guilt

This isn’t just a campaign breakdown, it’s a roadmap for anyone building human, focused, and future-ready employer brands. 📖
Read the full interview 👇🏼👇🏼

🔍 What happens to your employer brand when a   company goes through a   or  ?Will your values survive? Will your EVP sti...
03/06/2025

🔍 What happens to your employer brand when a company goes through a or ?

Will your values survive? Will your EVP still resonate?
Or will trust quietly dissolve while no one’s watching?

In our latest article, we unpack how EssilorLuxottica, a global leader in the eyewear industry, navigated the acquisition of GrandVision, a major European optical retail chain — and why employer branding became a strategic lever, not just a communication function.

🎙️ Adam Horvath (Board Member, EAEBA and Chief Sparkle Officer at Brandfizz Employer Branding) sits down with Gabor Szilvasi, HR Director for Optical Retail CEE & Balkans at EssilorLuxottica, to discuss:

✅ Leadership decisions that shape perception during M&A transitions

✅ How to preserve EVP integrity while aligning with new corporate values

✅ Why real-time HR and employer branding data is critical to staying proactive

🧭 One core insight:
EVPs act as anchors that help navigate the transition. If we can align our existing EVPs with the new company values, we can bring our heritage into the future while preserving our identity.

If you're following employer branding in Europe, especially during transformational moments like M&As, this is more than a case study — it’s a roadmap.
📖 Read the full article:

🚀 Our latest blog on what this year’s   in Economics teaches us about the   and  ! 🏆MIT’s own Daron Acemoglu and Simon J...
17/10/2024

🚀 Our latest blog on what this year’s in Economics teaches us about the and ! 🏆

MIT’s own Daron Acemoglu and Simon Johnson, alongside James Robinson, have been recognized for their influential studies on how institutions shape prosperity. Their work, including the seminal book Why Nations Fail and the recent Power and Progress, explores how technology and institutions can either empower or hinder economic growth.

As Acemoglu noted, "We are in the age of AI, but... human productivity, human ingenuity, [and] human resources broadly construed are still key to [the] meaningful flourishing of countries." 🌍

In the blog, we explore how leaders and HR professionals can apply these Nobel-winning insights to build sustainable and impactful . From leveraging responsibly 🤖 to fostering transparency and trust, there’s so much we can learn about creating environments where employees can truly thrive. 💼✨



🌍 Celebrating   and Shared  ! 🌍We are thrilled to highlight the recent exchange program between two of our esteemed memb...
29/08/2024

🌍 Celebrating and Shared ! 🌍

We are thrilled to highlight the recent exchange program between two of our esteemed members, Catalyst Solutions Romania and Brandfizz from Hungary, under the umbrella of the European Association of Employer Branding Agencies (EAEBA).

In , the true value comes when we go beyond discussions and start taking action—when it’s time to achieve real results. This EAEBA exchange program was a great example of this, as both and had the chance to learn from each other’s daily practices, gaining valuable insights and practical experience.

Programs like these enable both agencies to share , refine their strategies, and explore new ways to create meaningful . It’s all about growing together and continuously improving!

🤝 This initiative underscores our commitment to fostering collaboration and continuous learning among our members. Kudos to Catalyst and Brandfizz for embodying the spirit of partnership and mutual growth! 🌟

As   professionals, it’s time to move from theory to action with  . Here's why you shouldn't miss our webinar, jointly h...
09/05/2024

As professionals, it’s time to move from theory to action with . Here's why you shouldn't miss our webinar, jointly hosted by the European Association of Employer Branding Agencies, YeaHR! from Germany, and Brandfizz, Hungary:

1️⃣ Hands-On Applications: Discover impactful AI-driven use cases that illustrate AI's potential in improving talent attraction, candidate evaluation, and creative campaigning.

2️⃣ Interactive Examples: Witness real-time, practical demonstrations of AI tools like ChatGPT at work. No fluff – just actionable insights!

3️⃣ Valuable Takeaways: Every participant will receive an AI cheat sheet, ensuring you can start implementing what you learn the very next day.

This is not just another webinar; it’s a practical showcase of AI's power in modern HR practices. Whether you're looking to streamline processes or enhance your employer branding, this session is packed with real solutions for real challenges.

Gerrit Boehncke (YeaHR!, Germany) and Adam Horvath (Brandfizz, Hungary) will host an exciting and practical webinar with the following focus:

➡︎ Intro: The AI x HR big 5. Core potential and tasks for HR departments working with AI.
➡︎ Attract talent! JobAds created by ChatGPT.
➡︎ Evaluate your candidates. Interview guidelines and assessment scales.
➡︎ Case I: c.A.n.d.I.d.a.t.e experience in practice.
➡︎ Case II: IKEAS reskilling – Will this chatbot take my job?
➡︎ Case III: External & internal creative campaigning.
➡︎ Q & A

Don’t just hear about the future of HR – see it in action at our webinar. Can’t wait to see you there!


https://www.linkedin.com/events/aivolutioninhr7191695233615642625/about/

🎉 We are thrilled to welcome Catalyst Solutions, our newest member from Romania 🇷🇴  to the European Association of Emplo...
15/04/2024

🎉 We are thrilled to welcome Catalyst Solutions, our newest member from Romania 🇷🇴 to the European Association of Employer Branding Agencies! This expansion highlights the vibrant growth of our European Community. Sharing our employer branding expertise across the network is crucial to nurturing our industry's future in Europe. Here’s why:
✨ Innovation Through : Collaborative efforts lead to innovative strategies that keep us at the cutting edge of employer branding.
✨ Strengthening : Each new member enriches our community with unique perspectives and valuable insights.
✨Enhancing : By working together, we tackle common challenges more effectively and expand the possibilities within employer branding.

Let’s continue to grow and inspire each other! Welcome aboard, Catalyst! Mulțumim și bun venit în comunitatea noastră! 🇪🇺



https://employerbrandingassociation.eu/tpost/36dio7mhx1-welcome-to-the-eaeba-catalyst-solutions

✨What an amazing webinar!✨Thanks so much for our amazing panelists Paul Baier, Tom Chesterton & Mark Horley, Dado Van Pe...
23/11/2023

✨What an amazing webinar!✨
Thanks so much for our amazing panelists Paul Baier, Tom Chesterton & Mark Horley, Dado Van Peteghem and Adam Horvath. 🥳
Thank you for the great summary Instar - Employer Branding Agency 🥳 Check the summary below 👇

The Instar team attended the 🔹 Employer Branding & AI webinar 🔹 hosted by the European Association of Employer Branding Agencies, and the insights were mind-blowing! 🧠

Here are some key takeaways👇

⭐ Paul Baier (G*I Insights, US)

• Don't promote individuals or VP positions who haven't embraced AI; it's irresponsible
• Experiment with creating job descriptions using ChatGPT
• Treat ChatGPT like interns/ little helpers, it's a perfect productivity enhancer

⭐ Tom Chesterton and Mark Horley (Tonic, UK)

• Technology is transforming employer branding with streamlined processes and data-driven insights
• AI enhances creativity, automates tasks, speeds up processes, and offers agility in addressing segmented audiences
• The AI itself “knows” it is still striving to replicate fully the creativity often Associated with human imagination, intuition, and emotional depth
• Remember, AI plays what’s there, we help it understand what’s not there. Unconnected connections – AI needs us!

⭐ Dado Van Peterghem (magin3 Studio)

• AI increases IQ rapidly; fear of technical unemployment is nothing new, but what's new? “Humans will not be replaced by AI. Humans will be replaced by other humans using AI.”
• AI gains: Faster acceleration, cheaper cost reduction, richer enhancement – creating more variety and tools
• We’re entering a “Man Machine Collaboration World” – building relationships is our competitive advantage

⭐ Adam Horvath (Brandfizz, HU)
4+1 ways to use AI in employer branding:
1. Eye-catching visuals
2. Career pages and recruitment ads
3. Engaging dynamic content
4. Job fairs and event ideas
+ Onboarding and learning experience

SUMMARY
• The speed of transformation in employer branding is superfast
• Target problems with the right tools: 4+1 ways to use AI
• Boost team performance and employee experience through reskilling

Change has never been this fast; AI isn’t perfect yet. Buckle up, and let’s upscale our skills for the future! 🚀🔥

Don't miss out >> https://bit.ly/AI_Employer_BrandingLast but not least Adam Horvath will be our third panelist about AI...
17/11/2023

Don't miss out >> https://bit.ly/AI_Employer_Branding

Last but not least Adam Horvath will be our third panelist about AI CASE STUDIES in Employer Branding!

Today more than ever, C-level leaders are forced to make radical tactical shifts in their businesses to harness digital technologies. To drive these business transformations they must focus to align corporate people strategies and integrated employer brand activities to the disrupted business & tech ecosystems. Leaders have to take actions to stay ahead of industry trends with sustainable employer brand strategies that drive measurable business results. Applied AI case studies can help to understand how to harvest these opportunities for your business.

Register here >> https://bit.ly/AI_Employer_Branding

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