Umbrella Collective

02/09/2026

We’re hiring a Motion Designer (with AI Focus) at Umbrella Collective! 🎬

If you have strong motion design skills, solid After Effects knowledge, and hands-on experience with generative AI tools, you might be a great fit for our team.

At Umbrella Collective, we’re looking for a Motion Designer with AI Focus to create high-quality motion graphics and AI-assisted visual content for ads and social campaigns, while exploring new tools and workflows across post-production.

Join us and help shape the future of motion and visual production at Umbrella!
Send your CV and motion/video showreel to [email protected]

31/07/2026

🎬 Örömmel osztjuk meg, hogy az ULab Production gyártásában készült Unwellness bekerült a 31. Szarajevói Filmfesztivál hivatalos programjába!
Reka Pinczes ELTE MA diplomafilmje a Legjobb rövid diákfilm versenyprogramban mutatkozik be. A film az ULab Production gyártásában, az Umbrella Collective közreműködésével készült.
Gratulálunk az egész alkotócsapatnak ehhez a fantasztikus eredményhez, és sok sikert kívánunk a fesztiválon!
A válogatásról itt olvashattok bővebben 👇

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🎬 We're proud to share that Unwellness, produced by ULab Production, has been selected for the official programme of the 31st Sarajevo Film Festival!
Unwellness, the ELTE MA graduation film of director Réka Pinczés, will be screened in the Student Film Competition. The film was produced by ULab Production, with the support of Umbrella Collective.
Congratulations to the entire creative team on this fantastic achievement, and we wish them the very best of luck at the festival!

https://magyar.film.hu/filmhu/hir/ot-magyar-kisfilm-megy-szerajevoba.html

Rendező: Reka Pinczes
Főszereplő: Pelsőczy Réka
Operatőr: Nagy Zágon
Vágó: Bacskai Brigitta
Hangmester: Balogh Péter
Zeneszerző: Kalotás Csaba
Látványtervező: Tyekvicska Virág
Producer: Anna Tóth
Executive Producer: Ádám Felszeghy
Előzetes: Doraya Bouandel

Az augusztus 14-21. között megrendezésre kerülő rangos Szarajevói Filmfesztiválon lesz három magyar rövidfilm világpremierje; Vas Marianna Mirhó, Pinczés Réka Unwellness és Szelestey Bianka Füstfal című alkotásait választották be a fesztivál rövidfilmes versenyprogramjába. Ver...

24/06/2026

How do you pitch home savings to Gen Z? You speak their language powered by AI and disruptive visuals. 🚀 ✨ 🚀

We are incredibly proud to announce our collaboration with Ogilvy Germany for their long-standing client, Bausparkasse Schwäbisch Hall, on their upcoming hashtag campaign!
Ogilvy came to us with a bold challenge: create two 20-second online video spots (OLV) tailored specifically for Gen Z, utilizing a highly complex, AI-driven visual aesthetic. They needed a production partner who could not only handle VFX-heavy, AI-assisted workflows but also actively shape and elevate their mood concepts into final, polished assets.
We took their ideas and completely brought them to life across two distinct concepts:
1️⃣ POV Doomscrolling: Where everyday real estate frustration meets a colorful, exploding visual imagination.
2️⃣ News Glitch: An epic, trailer-style spot with disruptive Gen Z energy, where grim housing market news is literally shattered by a digital glitch.
From navigating deep prompting workflows alongside Ogilvy to managing the complex VFX orchestration and rapid-cut editing, our team turned these ambitious concepts into reality.

Huge congratulations and thanks to the amazing Umbrella crew who made this fly:
CEO: Zoltan Hidvegi
Director: Daniel Kontur
Editor: Zalán Forintos
Project Manager: Abhishek Kumar Singh
Client Service: Márton Buza

Thank you, Ogilvy Germany for the trust and this electrifying collaboration!

hashtag

23/06/2026

The world is changing fast, and technology is rewriting the rules. 🌪️🤖
We had the privilege of creating the intro video for the inaugural TOP50 Leaders Forum & Awards Gala! 🏆
Our visual concept dives deep into the constant shifts, tech disruptions, and the rise of AI that leaders face today. It’s fast, intense, and ready for the future; just like the leaders in the room.
Huge thanks to the organizers, especially for the trust and co-operationt! 🙏

12/06/2026

🏆✨ Incredible news from Germany! 🏆✨

We are so happy and deeply honored to announce that "21 Days of Silence" (21 Tage Stille) project won big at the prestigious Art Directors Club (ADC) Awards Germany, bringing home:

🥇 1 Gold
🥈 1 Silver
🥉 4 Bronze
+ 3 Merit

This project has been a truly profound journey for us. At Umbrella, we had the privilege of managing the technological orchestration, custom automation, and the moving images and visual content production for this deeply moving exhibition.

As our CEO, Zoltan Hidvegi beautifully captured it: "The most extraordinary part of this project was finding a way to bring this tragedy close to people, making it deeply personal. From the project perspective, the greatest technical challenge was broadcasting 21 days of continuously changing content, which Umbrella successfully resolved by developing a custom, proprietary playback system designed specifically for this installation."

An achievement of this scale is only possible with our outstanding partners. A massive thank you and congratulations to the incredible team who made this reality:
Sea-Eye e. V.
Seven.One AdFactory
thjnk
White Rabbit Budapest

Thank you for the trust and the collaboration. 🙏❤️

28/05/2026

A csodás Budapest idén egy nagyszerű, különleges ünnepnek ad otthont, mi pedig egy nem mindennapi animációs filmmel ragadtuk meg a város energiáját! ⚽✨

Büszkén mutatjuk be a legújabb projektünket, amelyet Budapest népszerűsítésére készítettünk az Uefa Bajnokok ligája döntő alkalmából.
Ez a film az innováció és a klasszikus szakmai tudás különleges találkozása: a vizuális alapokat és a világépítést AI segítségével hoztuk létre, amit ötvöztünk hagyományos utómunka eszközökkel, és így alakítottuk ki a végleges formátumát. Kiváló példa ez arra, hogyan segíti egymást a technológia és az emberi kreativitás.
Hamarosan egy külön sorozatban kalauzolunk el titeket a kulisszák mögé, ahol részletesen bemutatjuk a készítés hátterét és a munkafolyamatainkat.
Hatalmas köszönet mindenkinek, aki életre keltette ezt a víziót:
🙌 Külön köszönet Baráth Gergelynek a Visit Budapest -től a bizalomért és a partnerségért.
🙌 Köszönjük a Publicis Groupe Hungary csapatának és Márton Jedlicska -nak a fantasztikus együttműködést és a közös munkát.
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The vibrant city of Budapest is hosting a magnificent, truly special celebration, and we captured its incredible energy with a one-of-a-kind animated film! ⚽✨

We are thrilled to share our latest animated film, created to showcase Budapest during the UEFA Champions League final.
This film represents a blend of innovation and craftsmanship: the visuals and world-building were generated with the assistance of artificial intelligence, which we integrated with traditional post-production techniques to achieve the final version. It’s the perfect example of how technology and human creativity elevate one another.
In the near future, we will share a behind-the-scenes series that will provide insights into the production process and our work methodology in greater detail.
A huge thank you to everyone who made this vision a reality:
🙌 Special thanks to Gergely Baráth from Visit Budapest for the trust and partnership.
🙌 Big thanks to Publicis Groupe Hungary and Márton Jedlicska for their incredible collaboration.

The team behind the project:
Produced by - WE ARE UMBRELLA COLLECTIVE

CEO - Zoltan Hidvegi
Directed by - Péter Bátory

AI team:
Botond Károly
Dávid Kovács
Jancsó Ladányi Jakob
Sas Márk
Máté Barbalics
Lászlók Noel
Grading - Csurka László-Csongor
Music & sfx - Fodor Máriusz
Post producer - Wouter Hoek
Special thanks to :
Tamás Vörös
Dániel Streer
Katalin Szreseny Katalin
Viktor Vajda
Attila Baross

11/05/2026

„A deepfake kulcsa nem maga a technológia, hanem az intenció: megtéveszteni akar, vagy információt átadni?”

Alapítónk, Hidvégi Zoltán a Médiapiac podcastban járt, ahol arról beszélgettünk, hogyan változtatja meg az AI a valóságról alkotott képünket - és miért egyre nehezebb eldönteni, mit látunk valójában. 🎙️

Szó esett a deepfake-ről, manipulációról, a figyelem gazdaságáról, és arról is, hogyan lehet tudatosabban kezelni a minket érő tartalmakat.

A technológia adott, a kérdés az, hogyan használjuk - és hogyan értelmezzük, amit látunk.

Köszönjük a meghívást!

🎧 Hallgassátok meg a beszélgetést!
https://www.youtube.com/watch?v=fz2MRkJa4bc

Németországot hatalmas botrány rázta meg nemrégiben, amikor az egyik népszerű műsorvezetőről deepfake pornók jelentek meg. A legnagyobb meglepetésre a kamuvi...

08/05/2026

What happens when you have to reveal a global icon…without revealing him at all? 👀🎾

After our previous collaboration on Parkside, yddo agency came back to us with another exciting project - this time for SilverCrest!

The mission: create 4 teaser films for the reveal of the brand’s new ambassador, Andre Agassi.

The answer? Full AI production, with SilverCrest products woven into the project.

The team behind the project:

CEO: Zoltán Hidvégi
Editor: Dávid Kótai
AI artists: Dávid Lendvai, Richárd Kassai, Zalán Forintos
Grading: László Csurka
Project Manager: Wouter Hoek
Executive Producer: Abhishek Singh
Account Manager: Eszter Zala

Watch one of the teasers below! 👇

23/04/2026

Great to wrap this one and finally share it 🚀
For the new Audible audiobook REM we explored and crafted a series of eerie scenes.

A big thank you to everyone involved in this project. Especially to Omid Mirnour for reaching out to us and bringing us on board for this Hybrid production.

For the outdoor hotel scene and corridor scene, our role with the Umbrella team was to develop AI-generated scenes and to seamlessly blend live action footage with AI-generated assets.
A great example of how creative and technical worlds continue to merge.
Production and postproduction were led by VideoKlub GmbH and Robin Scheller. Thank you for such a smooth and enjoyable collaboration throughout. It was a pleasure working together! 🎉

After an initial briefing and getting-to-know-each-other phase, we quickly aligned on the setup, split responsibilities, and moved through the different AI production and coordination phases together.
We are happy to share another hybrid production for the German market. Thanks again to everyone involved, and enjoy watching!

Client: Audible GmbH
Agency: brot & salz

Director & Executive Producer: Omid Mirnour
Director of Photography: Philipp Haberlandt
Producer: Sebastian von Gumpert

Postproduction: VideoKlub GmbH
Post Producer / VFX Supervisor: Robin Scheller
Edit: Jan-Fabian Klein
Grading: Nadir Mansouri

VFX & AI Shots: Outdoor hotel scene & corridor scene - main Film: WE ARE UMBRELLA COLLECTIVE
Managing Director: Zoltan Hidvegi
Executive Producer: Melanie Scharlau
Junior Account Manager: Patrik Varga
Post Production Manager: Valeria Salas Montero
AI-Artists & Compositing Artists: Umbrella Artist Pool

20/04/2026

Visual literacy is becoming a core skill 🚀

AI is becoming part of almost every piece of content we see, that’s why understanding how it shapes what we watch is becoming just as important.

We’ve been discussing our AI Recognition Guide across podcasts and industry conversations - now we’ve brought it into a clear, swipeable format ✨

It’s not about fear, but awareness.
Recognising the signals, understanding the process, and seeing beyond the surface.

🔍 Explore our full AI Recognition Guide at umbrella.tv