Umbrella Collective

Umbrella Collective WE ARE UMBRELLA COLLECTIVE

We create audiovisual solutions to your communication problems. We believe in the power of storytelling and beautiful design.

WE ARE UMBRELLA COLLECTIVE

Since the company was founded in 2005, Umbrella Collective has become one of the largest audiovisual supplier for global and multinational agencies and brands. 70+ young professionals from film making, graphic design, client service, strategy and concept. In-house we have a fully equipped studio, production crews and post production facilities ranging from editing to VF

X, color grading and media design. The company operates globally. Our mission is to provide our clients with the highest quality and most creative production services at a cost-effective price point. We strive to build long-lasting partnerships with our clients, and to deliver projects that exceed their expectations and help them achieve their business goals. Umbrella Collective creates audiovisual solutions to your communication problems.

28/05/2026

A csodás Budapest idén egy nagyszerű, különleges ünnepnek ad otthont, mi pedig egy nem mindennapi animációs filmmel ragadtuk meg a város energiáját! ⚽✨

Büszkén mutatjuk be a legújabb projektünket, amelyet Budapest népszerűsítésére készítettünk az Uefa Bajnokok ligája döntő alkalmából.
Ez a film az innováció és a klasszikus szakmai tudás különleges találkozása: a vizuális alapokat és a világépítést AI segítségével hoztuk létre, amit ötvöztünk hagyományos utómunka eszközökkel, és így alakítottuk ki a végleges formátumát. Kiváló példa ez arra, hogyan segíti egymást a technológia és az emberi kreativitás.
Hamarosan egy külön sorozatban kalauzolunk el titeket a kulisszák mögé, ahol részletesen bemutatjuk a készítés hátterét és a munkafolyamatainkat.
Hatalmas köszönet mindenkinek, aki életre keltette ezt a víziót:
🙌 Külön köszönet Baráth Gergelynek a Visit Budapest -től a bizalomért és a partnerségért.
🙌 Köszönjük a Publicis Groupe Hungary csapatának és Márton Jedlicska -nak a fantasztikus együttműködést és a közös munkát.
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The vibrant city of Budapest is hosting a magnificent, truly special celebration, and we captured its incredible energy with a one-of-a-kind animated film! ⚽✨

We are thrilled to share our latest animated film, created to showcase Budapest during the UEFA Champions League final.
This film represents a blend of innovation and craftsmanship: the visuals and world-building were generated with the assistance of artificial intelligence, which we integrated with traditional post-production techniques to achieve the final version. It’s the perfect example of how technology and human creativity elevate one another.
In the near future, we will share a behind-the-scenes series that will provide insights into the production process and our work methodology in greater detail.
A huge thank you to everyone who made this vision a reality:
🙌 Special thanks to Gergely Baráth from Visit Budapest for the trust and partnership.
🙌 Big thanks to Publicis Groupe Hungary and Márton Jedlicska for their incredible collaboration.

The team behind the project:
Produced by - WE ARE UMBRELLA COLLECTIVE

CEO - Zoltan Hidvegi
Directed by - Péter Bátory

AI team:
Botond Károly
Dávid Kovács
Jancsó Ladányi Jakob
Sas Márk
Máté Barbalics
Lászlók Noel
Grading - Csurka László-Csongor
Music & sfx - Fodor Máriusz
Post producer - Wouter Hoek
Special thanks to :
Tamás Vörös
Dániel Streer
Katalin Szreseny Katalin
Viktor Vajda
Attila Baross

„A deepfake kulcsa nem maga a technológia, hanem az intenció: megtéveszteni akar, vagy információt átadni?”Alapítónk, Hi...
11/05/2026

„A deepfake kulcsa nem maga a technológia, hanem az intenció: megtéveszteni akar, vagy információt átadni?”

Alapítónk, Hidvégi Zoltán a Médiapiac podcastban járt, ahol arról beszélgettünk, hogyan változtatja meg az AI a valóságról alkotott képünket - és miért egyre nehezebb eldönteni, mit látunk valójában. 🎙️

Szó esett a deepfake-ről, manipulációról, a figyelem gazdaságáról, és arról is, hogyan lehet tudatosabban kezelni a minket érő tartalmakat.

A technológia adott, a kérdés az, hogyan használjuk - és hogyan értelmezzük, amit látunk.

Köszönjük a meghívást!

🎧 Hallgassátok meg a beszélgetést!
https://www.youtube.com/watch?v=fz2MRkJa4bc

Németországot hatalmas botrány rázta meg nemrégiben, amikor az egyik népszerű műsorvezetőről deepfake pornók jelentek meg. A legnagyobb meglepetésre a kamuvi...

08/05/2026

What happens when you have to reveal a global icon…without revealing him at all? 👀🎾

After our previous collaboration on Parkside, yddo agency came back to us with another exciting project - this time for SilverCrest!

The mission: create 4 teaser films for the reveal of the brand’s new ambassador, Andre Agassi.

The answer? Full AI production, with SilverCrest products woven into the project.

The team behind the project:

CEO: Zoltán Hidvégi
Editor: Dávid Kótai
AI artists: Dávid Lendvai, Richárd Kassai, Zalán Forintos
Grading: László Csurka
Project Manager: Wouter Hoek
Executive Producer: Abhishek Singh
Account Manager: Eszter Zala

Watch one of the teasers below! 👇

23/04/2026

Great to wrap this one and finally share it 🚀
For the new Audible audiobook REM we explored and crafted a series of eerie scenes.

A big thank you to everyone involved in this project. Especially to Omid Mirnour for reaching out to us and bringing us on board for this Hybrid production.

For the outdoor hotel scene and corridor scene, our role with the Umbrella team was to develop AI-generated scenes and to seamlessly blend live action footage with AI-generated assets.
A great example of how creative and technical worlds continue to merge.
Production and postproduction were led by VideoKlub GmbH and Robin Scheller. Thank you for such a smooth and enjoyable collaboration throughout. It was a pleasure working together! 🎉

After an initial briefing and getting-to-know-each-other phase, we quickly aligned on the setup, split responsibilities, and moved through the different AI production and coordination phases together.
We are happy to share another hybrid production for the German market. Thanks again to everyone involved, and enjoy watching!

Client: Audible GmbH
Agency: brot & salz

Director & Executive Producer: Omid Mirnour
Director of Photography: Philipp Haberlandt
Producer: Sebastian von Gumpert

Postproduction: VideoKlub GmbH
Post Producer / VFX Supervisor: Robin Scheller
Edit: Jan-Fabian Klein
Grading: Nadir Mansouri

VFX & AI Shots: Outdoor hotel scene & corridor scene - main Film: WE ARE UMBRELLA COLLECTIVE
Managing Director: Zoltan Hidvegi
Executive Producer: Melanie Scharlau
Junior Account Manager: Patrik Varga
Post Production Manager: Valeria Salas Montero
AI-Artists & Compositing Artists: Umbrella Artist Pool

Visual literacy is becoming a core skill 🚀AI is becoming part of almost every piece of content we see, that’s why unders...
20/04/2026

Visual literacy is becoming a core skill 🚀

AI is becoming part of almost every piece of content we see, that’s why understanding how it shapes what we watch is becoming just as important.

We’ve been discussing our AI Recognition Guide across podcasts and industry conversations - now we’ve brought it into a clear, swipeable format ✨

It’s not about fear, but awareness.
Recognising the signals, understanding the process, and seeing beyond the surface.

🔍 Explore our full AI Recognition Guide at umbrella.tv

Good to see this topic continuing to surface ✨A recent piece by mediapiac.com📡explores a question we’ve been focusing on...
16/04/2026

Good to see this topic continuing to surface ✨

A recent piece by mediapiac.com📡explores a question we’ve been focusing on for a while: how to recognise AI-manipulated content - and why it matters.

As generative tools become more integrated into production, the line between real and synthetic keeps blurring. Often, only small inconsistencies reveal what you’re actually looking at.

That’s exactly why we created our AI Recognition Guide - to help build awareness around how visual content is made today.

Take a look 👇
https://mediapiac.com/2026/04/07/igy-ismerheto-fel-az-ai-manipulacio/

A mesterséges intelligencia fejlődése alapjaiban változtatta meg, mit tekintünk hiteles videónak vagy hangfelvételnek. Egyre nehezebb megkülönböztetni a valós és a manipulált tartalmakat, de vannak árulkodó jelek.

14/04/2026

Building a brand without a single photoshoot 🚀

For DeLusso, we developed a full AI-driven launch campaign for 9 events - creating large-scale visual content entirely from scratch.

No existing assets. No production shoots. A complex product range that needed to work across multiple surfaces and formats.

We designed and produced a complete AI-driven visual system - spanning LED walls, poster and holographic displays to social formats - designed for scalable, multi-output use, using Weavy, Nano Banana Pro, Luma and KlingAI.

Key achievements:
✦ Delivered in ~2 weeks
✦ ~50 versions created
✦ Delivered by a 2-person AI artist team
✦ Built from product photos only
✦ Consistent across all placements

Project team:
Client: DeLusso
Agency: HD Marketing
Account Manager: Márton Buza
Post Producer: Tamás Vörös
AI Artists: Ádám Hegyesi, Bence Pamuki

Thank you for the trust - it was great to bring this vision to life together!

Spotlight on our work in Germany 🇩🇪 ✨Our perspective on AI-driven production and the Umbrella AI Recognition Guide has b...
10/04/2026

Spotlight on our work in Germany 🇩🇪 ✨

Our perspective on AI-driven production and the Umbrella AI Recognition Guide has been featured by Medien Netzwerk Bayern.

The piece explores how AI is reshaping video and advertising workflows - and why understanding how content is made is becoming just as important as the content itself.

At Umbrella, we see this every day through hybrid and AI-driven productions, where speed, flexibility, creative control and consistency at the highest volumes are redefining what’s possible 🚀
——

Spotlight auf unsere Arbeit in Deutschland 🇩🇪 ✨

Unsere Perspektive auf KI-gestützte Produktion und der Umbrella AI Recognition Guide wurden von Medien Netzwerk Bayern vorgestellt.

Der Beitrag zeigt, wie KI Video- und Werbe-Workflows verändert - und warum es immer wichtiger wird zu verstehen, wie Inhalte entstehen.

Bei Umbrella erleben wir das täglich durch hybride und KI-getriebene Produktionen, bei denen Geschwindigkeit, Flexibilität, kreative Kontrolle und Konsistenz selbst bei höchsten Volumen neu definieren, was möglich ist 🚀

Schaut rein 👇
https://blog.medientage.de/produktions-maschine-ki-video-und-werbung-neu-gedacht

Künstliche Intelligenz revolutioniert die Medien- und Werbewelt, verändert Geschäftsmodelle und stellt neue Anforderungen an Transparenz und Infrastruktur.

02/04/2026

A moment from our latest generative AI explorations - where technology meets human craft to create evolving visual worlds.

Wishing you a peaceful and joy-filled Easter! 🐣🌼

Cím

Perc Utca 2
Budapest
1036

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