Komunikasia Brand

Komunikasia Brand Jakarta based Brand Consultant, strategic alliance of Cato Brand Partners, Australia.

Strategy sets up strong foundation, while Imagination
is to differentiate

In 2005 PT Komunikasia expanded successfully into the Asia market to harness emerging opportunities within the region. Leveraging off our experiences gained Australia, we believe that Indonesia is a strong and emerging market and therefore have established an office in Jakarta to service our clients from a local perspective. PT Komunikasia is managed by Gunawan Candra, who brings over 10 years branding experience and a strong local knowledge. In addition we are able to offer our clients a full service offering through our network of global resources which include, independent brand strategists, advertising agencies, industrial designers and print management. Having worked with diverse client groups across Indonesia we have accumulated a strong knowledge base in strategic branding and communication of Indonesian brands to bring to the region.

Inlite: Reimagining a Regional Lighting GiantThe ChallengeInlite aimed to scale into a regional player, but internal con...
19/06/2026

Inlite: Reimagining a Regional Lighting Giant

The Challenge
Inlite aimed to scale into a regional player, but internal confusion and a bloated portfolio of 17 product categories were stalling growth. Worse, poor differentiation caused value products to cannibalize premium sales, leading customers and retailers to view the entire range as identical.

The Solution
We transformed Inlite’s brand architecture and market presence through three core pillars:

Portfolio Consolidation: Simplified 17 categories into 6 strategic lines, streamlining internal operations and clarifying the customer purchase journey.

New Brand Positioning: Introduced the tagline “Inspirasi Terang Indonesia,” pivoting the brand from a commodity seller to a visionary leader in lighting solutions.

Inlite: Reimagining a Regional Lighting GiantThe ChallengeInlite aimed to scale into a regional player, but internal con...
17/06/2026

Inlite: Reimagining a Regional Lighting Giant

The Challenge
Inlite aimed to scale into a regional player, but internal confusion and a bloated portfolio of 17 product categories were stalling growth. Worse, poor differentiation caused value products to cannibalize premium sales, leading customers and retailers to view the entire range as identical.

The Solution
We transformed Inlite’s brand architecture and market presence through three core pillars:

Portfolio Consolidation: Simplified 17 categories into 6 strategic lines, streamlining internal operations and clarifying the customer purchase journey.

New Brand Positioning: Introduced the tagline “Inspirasi Terang Indonesia,” pivoting the brand from a commodity seller to a visionary leader in lighting solutions.

Strategic Packaging: Implemented a new, intuitive packaging system that visually distinguishes product tiers, effectively ending cannibalization and elevating shelf appeal.

Inlite: Reimagining a Regional Lighting GiantThe ChallengeInlite aimed to scale into a regional player, but internal con...
17/06/2026

Inlite: Reimagining a Regional Lighting Giant

The Challenge
Inlite aimed to scale into a regional player, but internal confusion and a bloated portfolio of 17 product categories were stalling growth. Worse, poor differentiation caused value products to cannibalize premium sales, leading customers and retailers to view the entire range as identical.

The Solution
We transformed Inlite’s brand architecture and market presence through three core pillars:

Portfolio Consolidation: Simplified 17 categories into 6 strategic lines, streamlining internal operations and clarifying the customer purchase journey.

New Brand Positioning: Introduced the tagline “Inspirasi Terang Indonesia,” pivoting the brand from a commodity seller to a visionary leader in lighting solutions.

Strategic Packaging: Implemented a new, intuitive packaging system that visually distinguishes product tiers, effectively ending cannibalization and elevating shelf appeal.

K Natural White: Infusing K-Beauty Design Codes into Modern Personal Care Packaging.Leveraging Korean Minimalist Aesthet...
15/06/2026

K Natural White: Infusing K-Beauty Design Codes into Modern Personal Care Packaging.
Leveraging Korean Minimalist Aesthetics for Premium Mass-Market Shelf Presence

GIV: Modernizing personal care packaging design for next-gen hijab consumer
11/06/2026

GIV: Modernizing personal care packaging design for next-gen hijab consumer

GIV: Modernizing personal care packaging for next-gen hijab consumer
11/06/2026

GIV: Modernizing personal care packaging for next-gen hijab consumer

Brand and packaging development for Bodrex Herbal, and Packaging rejuvenation for Hemaviton c1000
30/05/2026

Brand and packaging development for Bodrex Herbal, and Packaging rejuvenation for Hemaviton c1000

Brand development for Bodrex Herbal and Packaging rejuvenation for Hemaviton
29/05/2026

Brand development for Bodrex Herbal and Packaging rejuvenation for Hemaviton

Brand rejuvenation Hemaviton C1000 and brand packaging development for Bodrex Herbal from Tempo Scan.
29/05/2026

Brand rejuvenation Hemaviton C1000 and brand packaging development for Bodrex Herbal from Tempo Scan.

Aplus Southeast Asia’s largest producer of high-quality building materials for the construction of both residential and ...
20/05/2026

Aplus Southeast Asia’s largest producer of high-quality building materials for the construction of both residential and commercial products.
Reinforcing the notion that they could be a one-stop shop for the trade as well as for the home handyman prompted the thought that by symbolising the products and proudly displaying them en masse would demonstrate choice, but the brand would also have a distinctive and recognisable visual presence.
For some time, we have held a belief that brands are recognisable, not read. At product level, the icons and colour coding made identification of goods faster and easier, particularly for the do-it yourself handyman.

Address

Jalan Danau Terusnan B2 No 85
Bendungan Hilir Jakarta Pusat
10210

Opening Hours

Monday 08:00 - 18:00
Tuesday 08:00 - 18:00
Wednesday 08:00 - 18:00
Thursday 08:00 - 18:00
Friday 08:00 - 18:00

Telephone

+62212511295

Website

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