SIANG & YEN Enterprise

01/02/2022

May the new year bring you prosperity and good health!!

SIANG & YEN Enterprise wish you a Happy Chines New Year!!!

01/01/2022

SIANG & YEN Enterprise wishes you and yours a safe, healthy, and prosperous new year!

Cheers to more shared successes in the new year!

25/12/2021

May this festive season sparkle and shine, may all of your wishes and dreams come true, and may you feel this happiness all year round.

SIANG & YEN Enterprise wish you Merry Christmas to you and your family.

08/10/2021

How Data Analysis Improve Decision Making

Big data is a game-changer in the business world, so companies are starting to ramp up their digital transformation. Data Analysis is helping companies make smarter decisions that lead to higher productivity and more efficient operations. It provides a significant competitive advantage.

Data insights are a disruptive technology, so businesses must be prepared to keep their systems up to date. Small businesses must be able to identify new opportunities as quickly as possible because it provides a significant competitive advantage.

Businesses must stay focused on analytics because data is a valuable aspect of making core business decisions in today’s market. It allows businesses to stay in front of this digital disruption, ensuring continued success.

We help businesses to better decisions making through the data analytics process. Contact us for more detail:

Website: www.siangyenenterprise.com
Email: [email protected]

Sources: https://lnkd.in/evXnnGW

We are seeing more trends being given birth due to the rise in data. Data analysis decision making has become the go-to strategy for success in 2019.

31/08/2021

One picture explained the power of data, data without arranged, processed and extracted the information just some meaningless number.

The data analytics process involved database engineer to store and sort the data, data scientists to modelling the data, data analytics analyse the data and mining meaningful information, business analyst to tell the story from the report and support business decisions making. It involved a huge amount of money to build your analytics team to support your company.

We provide a full support for data analytics process, mining meaningful information from your data and suggest actionable insights to support your business decisions making with significant cut in costs of investment.

Contact us to learn more how we can help you in data analytics in view of customer analytics, sales & marketing analytics, ecommerce analytics and retail analytics.

Email: [email protected]
Tel: +6011-63538900

31/08/2021

Selamat Hari Merdeka, Malaysia!

SIANG & YEN Enterprise would like to wish a Happy Independence Day to all of our Malaysian friends. This is the bond that unites us all as one.

21/07/2021

RFM Segmentation

RFM segmentation is a great method to identify groups of customers for special treatment. RFM segmentation allows marketers to target specific clusters of customers with communications that are much more relevant for their particular behavior – and thus generate much higher rates of response, plus increased loyalty and customer lifetime value.

How RFM helps improve business understanding?

RFM modeling increases a business’ ability to prevent churn by using fundamental marketing principles of Segmentation, Targeting and Positioning

1) Segmentation allows you to divide potential customers into distinct groups allowing businesses to talk to them separately

2) Targeting involves understanding the routines and user behavior of these segments, allowing you to consider and choose the ideal way to speak to them

3) Positioning helps you understand how to talk about your product/service, in order to maximize customer lifetime value.

Contact us to understand more detail on how RFM and our specially designed customer analytics solution are able to help your company.

Sources:
https://lnkd.in/g2SwTPh

22/06/2021

What are customer analysis and segmentation analysis?

Customer analysis may be the most important market segmentation analysis you can perform for your business. Without it, trying to find new customers, or selling more services to existing customers, will likely have limited success. Unless you really get to know your customers, your business won’t be a in position to meet their needs.

Businesses need to mine information from everywhere in their organization to make truly smart, strategic, data-driven decisions. Doing so can enable companies to develop much richer and more accurate customer segmentation analysis from which to build multi-segment marketing. Employing advanced data segmentation techniques in all types of marketing research and customer segmentation analysis can mean the difference between sure success and stagnation.

What is customer analysis?
Customer analysis is a process where companies try to infer customer behavior based on data they have collected for the purpose of informing product, marketing, and sales decisions. It is closely tied to market segmentation analysis.

What is segmentation analysis?
Segmentation analysis is a process of splitting a market into sub-segments based on similar characteristics, with the goal of finding high potential opportunities for growth.

What is benefit segmentation?
Benefit segmentation uses the specific benefits or outcomes associated with a company's product in order to divide customers for a target market.

Contact us for your customer analytics consulting services to boost your company's sales.

Full article: https://lnkd.in/g3vE8WX

20/05/2021

THE ADVANTAGES OF DATA-DRIVEN DECISION-MAKING

Data-driven decision-making (sometimes abbreviated as DDDM) is the process of using data to inform your decision-making process and validate a course of action before committing to it.

Example of Data-driven Decision-making
1. Leadership Development at Google
2. Real Estate Decisions at Starbucks
3. Driving Sales at Amazon

Benefits of Data-driven Decision-making
1. You’ll Make More Confident Decisions
2. You’ll Become More Proactive
3. You Can Realize Cost Savings

How to become more Data-driven
1. Look for Patterns Everywhere
2. Tie Every Decision Back to the Data
3. Visualize the Meaning Behind the Data
4. Consider Furthering Your Education

While there are many benefits to data-driven decision-making, it’s important to note that you don’t need to take an all-or-nothing approach to get there. By starting small, benchmarking your performance, documenting everything, and adjusting as you go, you can become more data-driven and thrive at your organization.

Full Article:
https://online.hbs.edu/blog/post/data-driven-decision-making

Data-driven decision-making brings many benefits to businesses that embrace it. Here, we offer advice you can use to become more data-driven.

13/05/2021

Selamat Hari Raya Aidilfitri

Warm greetings on Eid to you and your family.

May this auspicious occasion bring along beautiful blessings and happiness to you!

Stay safe and take good care

06/05/2021

Analytics as a Services (AaaS): Why more enterprise should consider outsourcing

Increasing number of enterprise systems, growing teams and rising proliferation of the web and digital initiatives, companies are creating loads of data everyday. This data contains excellent business insights and huge opportunities, but it has become impossible for companies to derive actionable insights from this data consistently.

AaaS managed services provider (MSP) can help organizations get starred on their analytics journey immediately without extravagant capital investment. MSP can take ownership of the company's immediate data analytics needs, resolve ongoing challenges and integrate new data sources to manage dashboard visualizations, reporting and predictive modeling - enable companies to make data-driven decisions everyday with lower costs then doing it in-house.

AaaS services includes (1) services for data warehouses; (2) services for visualization and reporting; and (3) services for predictive analytics, AI, and machine learning (ML)

Full article: https://techcrunch.com/2021/04/30/analytics-as-a-service-why-more-enterprises-should-consider-outsourcing/?utm_source=Post+2021-05-03+01%3A30%3A18.252664_0&utm_medium=Apping+Technology

29/04/2021

Digital transformation is not only about digital technology but about the fact that technology allows people to solve their traditional problems. Companies are challenged to evolve and build the right bridges between data and decisions. Traditionally, companies adopt data acquisition tools in every department without a centralized system result in their analysis capabilities are falling sort.

Decision-makers should think about how to unlock their data's full potential to support the business decision-making process by adopting a centralized data-driven solution.