Somia Customer Experience

Somia Customer Experience We believe this is key to ensure that the solution useful, usable, and enjoyable.

We are a multidisciplinary team of designers passionate about uncovering deep insights and translating them into �impactful, innovative product and service experiences that address the business’ and customers’ real needs. We discover the root cause before jumping to solution

Although it may seem faster to solve a customer problem right away, you may lose the opportunity to target the real needs i

f you don't understand the root cause. We discover insights about your customers, business, and technology, to ensure our solutions are highly relevant and actionable.

“If I had asked people what they wanted, they would have said faster horses.” - Henry Ford


We Put Customer In The Center Of Everything That We Do

Good customer experience will drive higher loyalty to the brand. In helping companies deliver good experiences, we involve the target customers closely in our process, through customer research, personas, co-creation, and user testing. "Designing for everybody is desiging for nobody"





We Help You Transform

We use the customer and business insights and help transform your existing solutions to deliver better experiences. This can happen in different ways, from defining the high level strategy, designing the experiences, training in-house capabilities, to shaping the organizational culture. "Real change comes from within"

- See more at: http://somiaconsulting.com/what-we-stand .nk4JzYgv.dpuf

Ever since our physical launch at the SDID Pecha Kucha event on June 6th, we have been getting one recurring question: W...
24/06/2026

Ever since our physical launch at the SDID Pecha Kucha event on June 6th, we have been getting one recurring question: When is the digital version dropping?

The answer is today!

Whether you need a quick read for your morning commute, or a tool to help you explain Service Design to your company leaders, our free pocketbook is officially public.

Choose your platform:
📥 Download the PDF at bit.ly/pocketbooksd
📖 Read the interactive Flipbook on bit.ly/flipbooksd
Or click links in our bio!

It’s easy to feel lost when the landscape keeps shifting. But sometimes, clarity doesn’t come from looking outward. It s...
23/12/2025

It’s easy to feel lost when the landscape keeps shifting. But sometimes, clarity doesn’t come from looking outward. It starts with asking better questions inside.

This post shares a perspective we rarely talk about: how our mindset as UX practitioners shapes the value we bring.

Written by our lead consultant, this reflection invites you to pause and rethink your role, especially in this times of change.

Another day, another report? We promise this one's worth a look.🎉 Digital Finance (DiFi) for All is now live and publicl...
18/12/2025

Another day, another report? We promise this one's worth a look.
🎉 Digital Finance (DiFi) for All is now live and publicly accessible!

This multi-country research explores how unbanked and underbanked communities in Bangladesh, India, Indonesia, and Uganda go through the process of accessing Digital Financial Services (DFS): what makes it easier, what creates barriers, and where there are opportunities to improve.

Supported by the Gates Foundation, the study in Indonesia spans:
🗓️ 2 years
📍 9 cities
👥 338 people (289 users, 36 providers, 13 government officials)

🔍 What’s on the site:
• 09 thematic video episodes
• 85 real people profiles
• 10 onboarding archetypes
• A deep-dive Indonesia-specific report covering challenges before, during, and after onboarding

Conducted in collaboration with:
🇮🇳 Quicksand – India
🇧🇩 BIGD (BRAC Institute of Governance and Development) – Bangladesh
🇺🇬 TSI (Three Stones International) – Uganda
🇮🇩 SomiaCX – Indonesia

💻 Explore the full study here → somiacx.com/difi-for-all/

Big kudos to Rayi, Anin, Ardy, Otha, Rasyid, Uka, and Chin 💛
Let’s keep pushing for more inclusive digital futures.

Last month, our researcher  went to Ethiopia for a primary health care conference.He came back with more than notes. It ...
12/12/2025

Last month, our researcher went to Ethiopia for a primary health care conference.

He came back with more than notes. It was the small moments from the city and its people that stayed with him.

Data tells us what.Insight helps us understand why.In our recent workshop with , we practiced slowing down, asking deepe...
09/12/2025

Data tells us what.
Insight helps us understand why.

In our recent workshop with , we practiced slowing down, asking deeper questions, and connecting findings to real actions.

Research is not only to collect data or validate assumptions. It exists to help someone make a decision or action.

Because good research is only useful if it’s used.
That’s the heart of our work. 💛

Address

Graha Bintara, 7th Floor, Jalan Wolter Monginsidi No. 43, Kebayoran Baru, Jakarta Selatan
Jakarta
12180

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+622172788316

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