Somia Customer Experience

Somia Customer Experience We believe this is key to ensure that the solution useful, usable, and enjoyable.

We are a multidisciplinary team of designers passionate about uncovering deep insights and translating them into �impactful, innovative product and service experiences that address the business’ and customers’ real needs. We discover the root cause before jumping to solution

Although it may seem faster to solve a customer problem right away, you may lose the opportunity to target the real needs i

f you don't understand the root cause. We discover insights about your customers, business, and technology, to ensure our solutions are highly relevant and actionable.

“If I had asked people what they wanted, they would have said faster horses.” - Henry Ford


We Put Customer In The Center Of Everything That We Do

Good customer experience will drive higher loyalty to the brand. In helping companies deliver good experiences, we involve the target customers closely in our process, through customer research, personas, co-creation, and user testing. "Designing for everybody is desiging for nobody"





We Help You Transform

We use the customer and business insights and help transform your existing solutions to deliver better experiences. This can happen in different ways, from defining the high level strategy, designing the experiences, training in-house capabilities, to shaping the organizational culture. "Real change comes from within"

- See more at: http://somiaconsulting.com/what-we-stand .nk4JzYgv.dpuf

It’s easy to feel lost when the landscape keeps shifting. But sometimes, clarity doesn’t come from looking outward. It s...
23/12/2025

It’s easy to feel lost when the landscape keeps shifting. But sometimes, clarity doesn’t come from looking outward. It starts with asking better questions inside.

This post shares a perspective we rarely talk about: how our mindset as UX practitioners shapes the value we bring.

Written by our lead consultant, this reflection invites you to pause and rethink your role, especially in this times of change.

Another day, another report? We promise this one's worth a look.🎉 Digital Finance (DiFi) for All is now live and publicl...
18/12/2025

Another day, another report? We promise this one's worth a look.
🎉 Digital Finance (DiFi) for All is now live and publicly accessible!

This multi-country research explores how unbanked and underbanked communities in Bangladesh, India, Indonesia, and Uganda go through the process of accessing Digital Financial Services (DFS): what makes it easier, what creates barriers, and where there are opportunities to improve.

Supported by the Gates Foundation, the study in Indonesia spans:
🗓️ 2 years
📍 9 cities
👥 338 people (289 users, 36 providers, 13 government officials)

🔍 What’s on the site:
• 09 thematic video episodes
• 85 real people profiles
• 10 onboarding archetypes
• A deep-dive Indonesia-specific report covering challenges before, during, and after onboarding

Conducted in collaboration with:
🇮🇳 Quicksand – India
🇧🇩 BIGD (BRAC Institute of Governance and Development) – Bangladesh
🇺🇬 TSI (Three Stones International) – Uganda
🇮🇩 SomiaCX – Indonesia

💻 Explore the full study here → somiacx.com/difi-for-all/

Big kudos to Rayi, Anin, Ardy, Otha, Rasyid, Uka, and Chin 💛
Let’s keep pushing for more inclusive digital futures.

Last month, our researcher went to Ethiopia for a primary health care conference.He came back with more than notes. It ...
12/12/2025

Last month, our researcher went to Ethiopia for a primary health care conference.

He came back with more than notes. It was the small moments from the city and its people that stayed with him.

Data tells us what.Insight helps us understand why.In our recent workshop with , we practiced slowing down, asking deepe...
09/12/2025

Data tells us what.
Insight helps us understand why.

In our recent workshop with , we practiced slowing down, asking deeper questions, and connecting findings to real actions.

Research is not only to collect data or validate assumptions. It exists to help someone make a decision or action.

Because good research is only useful if it’s used.
That’s the heart of our work. 💛

Our designer, Gilang (), recently returned from the Don Norman Design Award 2025, where our work on KaderKita was recogn...
30/11/2025

Our designer, Gilang (), recently returned from the Don Norman Design Award 2025, where our work on KaderKita was recognised. For us, the most meaningful part wasn’t just the award, but the space it gave him to question his own role as a designer.

Through keynotes, panels, and site visits, he was reminded that it’s not enough to design solutions for people; we also need to design the processes and conditions that allow communities to shape the answers with us.

As a team, we’re bringing this shift—from designing for to designing with—into how we work with public sector partners, health systems, and the communities we serve.

Last week, we shared our work at the Don Norman Design Award 2025 (.design), alongside many thoughtful projects from aro...
29/11/2025

Last week, we shared our work at the Don Norman Design Award 2025 (.design), alongside many thoughtful projects from around the world.

We spoke about our project “Empowering Community Workers to Improve Indonesia’s Primary Healthcare”, which received a Promising Award this year. The project includes KaderKita, a digital decision-support tool developed for with funding from the Gates Foundation, in collaboration with Indonesia’s Ministry of Health and local health offices in Surabaya and Keerom.

Through this work, we’ve been learning with community health workers about strengthening primary care, building trust, and designing with communities. We’re grateful to the cadres and communities in Surabaya and Keerom, our partners, and our Somia and teams who have walked with us on this journey.

Sometimes during a project, we need to gauge how an early-stage concept will perform in its actual setting.One of our le...
26/11/2025

Sometimes during a project, we need to gauge how an early-stage concept will perform in its actual setting.

One of our learnings from a recent project is how to get that by simulating a concept’s mechanism.

It might not precisely evaluate performances, but it can be an anchor for participants to reflect deeper.

Reflecting on our latest project, we had the privilege of supporting a nationwide initiative to empower community health...
18/11/2025

Reflecting on our latest project, we had the privilege of supporting a nationwide initiative to empower community health cadres in two pilot areas in Indonesia 🇮🇩. Adapting the Most Significant Change (MSC) approach, we didn’t just “measure impact”, we listened to stories from the field and tried to understand which changes truly mattered in people’s lives.

Swipe through to see key takeaways from our consultant as he shares his valuable learnings from this impact evaluation journey.

For a deeper dive into the learnings, check out the full article on Somia CX Medium.

Is your plan implementing AI in the UX process has a hidden risk?This was the theme explored by the global practitioners...
11/11/2025

Is your plan implementing AI in the UX process has a hidden risk?

This was the theme explored by the global practitioners at the UX Masterclass 2025. The challenge for modern UX leaders: it's easy to optimize for AI-driven metrics, but it's dangerously easy to overlook the complex human customer on the other side.

Our Lead Consultant, spoke on this strategic topic. The biggest risk today isn't just adopting new tools; it's adopting them without the wisdom to know when deep human insight must overrule over simply achieving isolated business metric.

We’re throwing it back to the Global InnoYouth Summit in Taipei ✈️Our consultant joined 150 innovators from around the w...
07/11/2025

We’re throwing it back to the Global InnoYouth Summit in Taipei ✈️

Our consultant joined 150 innovators from around the world to dive deep into Global Leadership, Civic Engagement, and Tech & Wellbeing. We workshopped future solutions, got inspired by repurposed spaces like Songshan Cultural Park, and found creative energy all over the city.

This trip was the perfect reminder that you come for the conference but leave with so much more. What’s your favorite “so much more” moment from a trip abroad?

We’re giving away 5 Ideatalk 3-day pass tickets! Share what you want to explore about Financial Futures of Gen Z on the ...
29/10/2025

We’re giving away 5 Ideatalk 3-day pass tickets!

Share what you want to explore about Financial Futures of Gen Z on the comment section, and repost the last slide to your story.

We will pick 5 best comments, so drop your thoughts before Thursday 5pm!

A sneak peek at what we’ll be sharing: mobilefutures.somiacx.com

What does 2035 hold for Gen Z’s finances? Our full digital showcase is now online! 🚀We used Futures Thinking to move bey...
17/10/2025

What does 2035 hold for Gen Z’s finances? Our full digital showcase is now online! 🚀

We used Futures Thinking to move beyond predictions and map multiple possible futures for 2035. It’s an approach designed to help us ask better questions and consider new perspectives.

We invite you to step into the futures crafted by our team , , , , and explore the forces at play.

Discover the full showcase → mobilefutures.somiacx.com

Address

Graha Bintara, 7th Floor, Jalan Wolter Monginsidi No. 43, Kebayoran Baru, Jakarta Selatan
Jakarta
12180

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+622172788316

Website

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