Ctrl.alt Content Lab

Ctrl.alt Content Lab Ctrl.ALT Content Lab was established in 2017, when three creative and passionate minds decided to collaborate.

All started from friendship between two coworkers in one of a well-established retail company and an unexpected encounter with a thriving talent

A late post, but last Thursday we just turn 9! We're not marking this with a milestone post. We're marking it with hones...
09/05/2026

A late post, but last Thursday we just turn 9!

We're not marking this with a milestone post.
We're marking it with honesty and with gratitude for the people who showed up for Ctrl.ALT Content Lab when things wasn't easy. The clients who trusted us. The collaborators who kept the work good. The ones rooting from the sidelines through the years that didn't make it into the portfolio.
You know who you are. This one's for you 🤍

But hey, these are the things we've learn thus far. Through the depths, dips and shift in this creative-comms business.

Here's to year 10.

Much love,
Your very own chief of "I Told you So"

Eid al-Fitr marks not just the end of Ramadan, but the beginning of carrying those values forward—into how we live, crea...
21/03/2026

Eid al-Fitr marks not just the end of Ramadan, but the beginning of carrying those values forward—into how we live, create, and connect.

We believe the best ideas are shaped not only by momentum, but by moments of pause, clarity, and purpose.

Eid Mubarak.
May this celebration bring clarity, purpose, and new beginnings.

Beyond the brief: Luxury going live: trend or roadmap?Are we following the hype of accessible luxury / luxury brands or ...
01/10/2025

Beyond the brief:
Luxury going live: trend or roadmap?
Are we following the hype of accessible luxury / luxury brands or building a controlled brand journey?

Shopee audiences know what they want — decisive, direct, and already familiar with the brand. It's less about the platform, it's how you package it.

Swipe through to see why packaging (host, script, product selection) matters more than the platform. 👇

Beyond the Brief: Japan TripFrom deck to day-of to APAC-ready coverage.KOLs that fit, briefs that ship, and a momentum p...
23/09/2025

Beyond the Brief: Japan Trip
From deck to day-of to APAC-ready coverage.
KOLs that fit, briefs that ship, and a momentum plan that keeps the buzz alive.

We turned one event into 12 assets and a recap film used across Asia Pacific.
Process > guesswork. Taste × ex*****on.

Got a tricky brief? Drop the goal in comments.
We’ll map how we’d structure it.



Ctrl.ALT Content Lab now has a new home.Our website is live — designed to reflect what we do best: connecting creativity...
25/08/2025

Ctrl.ALT Content Lab now has a new home.

Our website is live — designed to reflect what we do best: connecting creativity with strategy, and helping brands grow with intention.

Explore more 👇
www.ctrlalt.id

Address

Kelapa Gading
Jakarta

Opening Hours

Monday 11:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 10:00 - 19:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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