And also social media and digital works). Political consulting-Part of the Politics series-Political campaigning-Finance-Grassroots fundraising-Management-Opposition research
Consultation-Message-Advertising-Canvassing-Election promise
Get out the vote-Lawn signs-Negative campaigning-Attack ad-Fear mongering-Push poll-Smear campaign-Voter suppression-Key people-Candidate-Campaign manager-Campaign
staff-Politics portal
Political consulting, beyond the self-evident definition of consulting in political matters, refers to a specific management consulting industry which has grown up around advising and assisting political campaigns. This article deals primarily with the development and nature of political consulting in the United States. Though their most important role is arguably in the development and production of mass media (largely television and direct mail), political consultants advise campaigns on virtually all of their activities, from opposition research and voter polling to field strategy and get out the vote efforts.
