07/05/2014
Another blog of mine - www.fuze.ie/news - Social Media : yet another HR policy !
Just when you thought you were on top of your HR policies & procedures, yet another one comes crawling along …
According to law firm William Fry, as reported in the Irish Independent this week, 42 per cent of companies already have a social media policy in place (up 31 per cent from last year). Good news. But what about the other 58% ? How are they going to deal with their staff who by all accounts, are clocking up a considerable amount of time – working time – on personal social media sites.
A total of 59 per cent of workers are reported to access social media sites on a personal basis, during their working day – and spend an average of 39 minutes doing so. That’s over 3 hours in the week. And that’s working with the average. Knowing how addictive social media is (and I speak personally !), 39 minutes could well be an under-estimate. Now, that’s a scary thought.
But what’s really scary is the question of who’s problem it is.
Apart from:
• The lost time.
• The fact that employees increasingly merge business with pleasure – and have many work-related contacts on their own personal LinkedIn, Facebook, Twitter & Google+ accounts
• The real problems arise when an employee posts something potentially offensive. Is the employee liable, or as the employer – are you ?
The lost time is definitely the employer’s problem.
The lost contacts – when an employee leaves you and takes with them all their contacts – is also your problem.
The potentially offensive / libelous comments – you may not have made them, but unbelievable as this may sound to business owners, these are potentially your problem too.
So – as with all my advice, first step is to take your head out of the sand and acknowledge the issue.
Then, recognising that social media is still a useful business tool - be realistic about how you can manage it and set out the boundaries of acceptable use.
Then write it down (into a policy !) and communicate the details to all concerned.
Ostrich-like behaviour won’t work with this one !