Onside, Ballsbridge (2026)

05/05/2022

📢 NEW BLOG: The third blog in ‘the Connection Series 2022’ has just been published.

Read it here: 👉 https://bit.ly/38VRwqY 👈

Tricky Connections: The Connection Series 2022 - by Jim Andrews, ONSIDE Strategic Consultant.

Jim takes a look at how brands and rights holders must navigate the waters of ‘tricky’ relationships this year, in order to attain the goal of sponsorship success.

‘The Connections Series 2022’ is a four-part blog series by ONSIDE’s international consultancy team, exploring the important themes for sponsorship success in 2022. The fundamental insights have been gleaned from the ONSIDE Irish Sponsorship Industry Report 2022, which is a yearly report into the state of the sponsorship industry in Ireland.

To request an abbreviated version of the Irish Sponsorship Industry Report 2022, click here: https://bit.ly/3timL7P

28/04/2022

🚀 3 in 4 Irish adults currently have a sponsor specifically of women’s sport in Ireland that appeals most to them, according to our new research for Q1 in 2022.

Brands including retailers Lidl (LGFA), Aldi (IRFU), and SuperValu (GAA), plus Sky Ireland (FAI), Vodafone and Bank of Ireland (Rugby) surfaced in the latest ONSIDE research as trailblazers in promoting women’s sport to date.

A complimentary Summary Report for this Q1 2022 industry research is available here…
👉 REQUEST REPORT: https://bit.ly/3JVinjI

Or if you would simply like to read more about this latest round of research, then click here…
👉 READ MORE: https://bit.ly/3LVTYfi

19/04/2022

🟦🟨 The latest ONSIDE research found that 78% of Irish adults support the cancelling of any sponsorship activity related to Russia.

Additionally, 71% of Irish adults agree with 3 Mobile’s decision to temporarily suspend their sponsorship of Premier League Chelsea Football Club in light of the UK government sanctions on any sports organisations with any connections to the Russian government.

A complimentary Summary Report for this Q1 2022 industry research is available here…
👉 REQUEST REPORT: https://bit.ly/3JVinjI

Or if you would simply like to read more about this latest round of research, then click here…
👉 READ MORE: https://bit.ly/3LVTYfi

14/04/2022

❗️ NEW research findings ❗️

Who has topped the league of Ireland’s most appealing sponsors in the minds and hearts of the Irish public so far for 2022?

🏆Most appealing SPORTS sponsors:

Six Nations 2022 Triple Crown winning Ireland team main sponsors Vodafone have again come out on top for the 3rd quarter in a row, with tournament sponsors Guinness hot on their heels.

🏆Most appealing NON-SPORTS sponsor:

With live entertainment also back in play, 3 Mobile’s long-term music and venue naming rights strategy around the 3Arena, and more recently The 3 Olympia, sees the brand top the charts of most appealing non-sports partners in Ireland.

The ONSIDE Quarterly Sponsorship Review is an ongoing quarterly study tracking public and industry spend and performance indicators across sports, entertainment and other sponsorship platforms.

To learn more about our newly published research, then click the link below and request a complimentary copy of the summary report.

Request Summary Report for this Q1 2022 research here:

👉 https://bit.ly/3LVTYfi 👈

12/04/2022

💥 NEW research findings have landed! 📝

The latest ONSIDE Quarterly Sponsorship Review is here.
It reveals that the volume of sponsorship deals reported in Ireland in Q1 2022 has increased at its fastest rate in 7 years - to grow by a significant 43% on the same period last year.

Sport continues to be the preferred choice of deal makers in sponsorship in Ireland, with an increase of 58% on deals tracked so far in 2022 found in the sports arena. A 17% increase was recorded in Non-Sport deals.

To read more about our new research today – then head to the link below and request a copy of the NEW summary report for this Q1 2022 research.

Request the ONSIDE Summary Report [QSR-Q1-22] here:

👉 https://bit.ly/3LVTYfi 👈

05/04/2022

⛳️ With the excitement building for the start of the Masters in Augusta on Thursday, the first men’s golf major of the year, it’s a good time to reflect on a sport that has developed commercial momentum coming out of the pandemic.

ONSIDE’s 2022 Industry Report suggests golf is a sponsorship platform potentially on the rise. Indeed, 45% of industry professionals see golf as a sponsorship opportunity in the next 1-3 years, up 10% from 2021.

For further information on this and other sponsorship trends, you can request a copy of ONSIDE’s Irish Sponsorship Industry Report 2022 here: 👉 https://bit.ly/3timL7P 👈

17/03/2022

Wishing a very ☘️ Happy St. Patrick’s Day ☘️ to all our valued clients and colleagues from around the world!

From our headquarters on Lansdowne Road, Dublin, we are incredibly grateful to be able to service our client base worldwide.

Our beautiful historic building is adjacent to the Aviva Stadium, and perfectly captures our established position at the heart of the sponsorship industry in Ireland. We can’t imagine operating from anywhere else!

Happy St. Patrick’s Day to one and all! 💚☘

10/03/2022

📢 NEW BLOG: The second blog in ‘the Connection Series 2022’ has arrived!

Read it here: 👉 https://bit.ly/SmartConnections 👈

Smart Connections: The Connection Series 2022 - by Paige Mosberg, ONSIDE Senior Consultant.

Paige takes a look at the ‘smarter’ approach, giving examples of start-ups to established players, and how the alignment of value is often the key to winning.

‘The Connections Series 2022’ is a four-part blog series by ONSIDE’s international consultancy team, exploring the important themes for sponsorship success in 2022. The fundamental insights have been gleaned from the ONSIDE Irish Sponsorship Industry Report 2022, which is a yearly report into the state of the sponsorship industry in Ireland.

To request an abbreviated version of the Irish Sponsorship Industry Report 2022, click here: https://bit.ly/3timL7P

08/03/2022

In celebration of International Women’s Day, here’s some ONSIDE intelligence on the phenomenal year we’ve seen in women’s sport and sponsorship.

In particular, our 2022 Industry Report highlighted:

• 63% of industry professionals mentioned a female personality as their ‘most marketable’ personality, which was an increase of 28% year on year, with the top four personalities mentioned all being female! 💪

• 9 out of 10 sponsors see women's sport as a significant opportunity this year.

• More brands than ever are using sponsorship to showcase the diversity and inclusion of their business, with an increase of 15% having been recorded from the previous year.

For more details on the sponsorship industry and the rise of women’s sport, click here to request a copy of our report: https://bit.ly/3timL7P

22/02/2022

Today we’re launching the first blog in a four-part sequence entitled “The Connection Series 2022”, where we pull out the key themes from our Irish Sponsorship Industry Report 2022.

Authentic Connections – Part 1 of 4 – The Connections Series 2022 – by Jon Long, ONSIDE Managing Director (UK & Middle East) can be viewed here:
👉 https://bit.ly/353Q7Nc 👈

Our 2022 Sponsorship Industry Survey demonstrated that 2021 was a year of solid recovery and indicated that 2022 will be a year of further growth. At ONSIDE we believe the success of the industry will be defined by its ability to connect in four specific ways in 2022. These connections will either be *authentic, *smart, *tricky or *fun.

Most of the industry dialogue will focus on AUTHENTIC and SMART connections. There will be intense focus on authentic partnerships that incorporate environmental sustainability, equality, diversity and inclusion, and community.

Many of the biggest deals will involve TRICKY discussions between brands and rights holders. Brands will have to balance the reach opportunities presented by the Winter Olympics and FIFA World Cup with the reputational challenges of associating with these events. Rights holders will have to balance their authentic pretentions with revenue opportunities presented by an unregulated crypto currency sector and increasingly regulated betting, alcohol and high fat, salt and sugar (HFSS) food industries.

And at the end of the year, when we review the sponsorships that have had the biggest impact in 2022, we expect there to be an element of FUN creeping back into the mix. Some of this will come from playful innovation in the nascent metaverse.

You can read the first blog in the series by Jon Long on Authentic Connections here: https://bit.ly/353Q7Nc

To request an abbreviated version of the Irish Sponsorship Industry Report 2022, click here: https://bit.ly/3timL7P

17/02/2022

While sponsorship has always been about connecting – fans with sports and entertainment; consumers with products, services and the companies behind them; sponsors with property partners – businesses and their sponsorship leaders today must embed smarter forms of connectivity into their activities.

Jim Andrews (ONSIDE strategic Consultant) makes the observation that “connecting means going where your target audience is, which in 2022 will take brands and rights holders to more fun places beyond the stadium or arena than ever before.”

This important area of “connections” forms the over-arching theme of our recent Irish Sponsorship Industry Report 2022, entitled “Time to Connect”. It is a topic we will explore in greater depth over the coming weeks through several new ONSIDE blogs called – “The Connection Series 2022”. Stay tuned for the first one next week!

In the meantime, to request an abbreviated version of the Irish Sponsorship Industry Report 2022, click here: https://bit.ly/3timL7P

07/02/2022

Although sport dominates this years survey list of the most effective rights holder partners in the eyes of sponsors (IrishRugby) GAA Team Ireland Horse Racing Ireland), they are also joined on the list this year by the Guinness Cork Jazz which made a triumphant return in 2021.

This serves as an important reminder of the opportunities that will be available around sponsorship, as more festivals and the wider entertainment sector rejuvenate throughout 2022.

To learn more from the Irish Sponsorship Industry Report 2022, click here: https://bit.ly/3timL7P

Onside

05/05/2022

28/04/2022

19/04/2022

14/04/2022

12/04/2022

05/04/2022

17/03/2022

10/03/2022

08/03/2022

22/02/2022

17/02/2022

07/02/2022

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