15/05/2026
At the MDP, alongside working with real clients, we also learn from some of the leading names in Irish marketing and advertising 📚✨
Professor Damien McLoughlin led our Strategic Marketing Management lecture, focusing on the foundations of successful brands.
Paul Dervan, Irish Marketer of the Year 2022, taught our Digital Marketing module, where we explored AI and its role in marketing today.
Brand Management was led by John Fanning, described by the Irish Times as “one of the best known figures in Irish advertising”.
This semester, our Launching New Products lecture is led by seasoned marketing expert Grace Looney, focusing on innovation and how brands successfully bring new products to market.
Being able to learn from industry leaders while applying our knowledge to real clients is one of the most valuable parts of the MDP experience 🔥👏🏼