Sara Eavan - Brand Identity Consultant

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Sara Eavan - Brand Identity Consultant

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Sara Eavan - Brand Identity Consultant, Consulting Agency, Southern Cross, Bray, Co. Wicklow, Ireland, Bray.

💁🏼‍♀️ She/her
🙋🏼‍♀️ Brand Identity Consultant
Let's create an authentic brand identity, mission, story and visual presence that resonates with your ideal client.

13/11/2023

Taking things offline where I can 🚙

26/07/2023

I wish I could remember this encounter verbatim, but it’s well over a decade ago. In short…
It was 2011 and I was embarking on a quarter life crisis of sorts after losing a job. In an attempt to figure out “what I wanted to be when I grew up” I made an appointment at FÁS. I remember sitting down with a very warm man who took great interest in me and my ambitions (all zero of them really at that point). He asked me what sort of courses I’d be interested in pursuing. Witheringly, I replied (remember, it’s peak recession) “what courses will lead to the highest likelihood of a job?”. He took a beat and seemed to read me instantly. He told me he suspected that’s not really who I was. He probed further, exploring more of my untapped creative sides.

He told me I reminded him of his sister. Nonconformist.
Brave.
Marching to the beat of her own drum.

He told me he could send me down the path of some return to work scheme or office management course but he knew I’d ultimately be unfulfilled. When he asked about my passions I told him about my love of film & storytelling but “that there were no real jobs in that anymore”. So he said “make your own work”. Returning to his sister, he explained how conformity was near constantly being forced on her, and how she kept breaking free and emerging and giving the proverbial (and sometimes literal) finger to the naysayers. It wasn’t the easiest path but the path that had the greatest chance of fulfilment. And what he said to me that day changed everything for me. I can’t think of any outstanding feats of bravery in the years since, but I know his words and his sister’s story gave me small courages to forge a different path.

His name was O’Connor.
Today we mourn his sister.

15/03/2023

lots of vibes on stories for the burnout chats.

made it permanent.

I’m also so curious to find out cope with burnout…

05/12/2022

Time makes no sense to me at the moment.

I know you’d let me away with almost forgetting you’ve been gone a month though.

I think you always got a laugh out of my scatterbrain.

26/11/2022

three weeks

and none of it feels any more real than the moment it happened

grief is a strange pastime

an odd bedfellow

a noisy cellmate

a familiar friend

a dark stranger

a shapeshifter

a prankster

nothing at all like what i expected

a thread weaved through the fabric of every life

tiring

30/04/2021

30 • 04 • 2016

23/04/2021

So thrilled to see launch! Together with I had the absolute pleasure to work with Mairéad on her Brand Identity; her mission, brand story and tone of voice. It’s wonderful to see that shining through now in her fab new website. Mairéad’s approach to interiors is truly unique and I’m excited to watch her brand flourish.
•

Posted • Client shoutout!
The talented Mairead Collier has worked with us since her ‘idea stage’ and it is great to see her website LIVE and her amazing interior design services ready to go- there is literally something for everyone and every budget- online consultations, bespoke design options, one room make-over options and the list goes on! Please be sure to support her online and check out her snazzy new website designed by Danielle from Team MFC!

#

06/04/2021

Sometimes you can be so deep in something you need a nudge to remind you of what that something actually is
•
The common misconception is that your brand is your visuals and your visuals alone
•
It’s ok if you’ve fallen prey to this idea... it’s shoved in our faces, from body image to branding, that how things look is the be all
•
As important as these branding elements are, without a solid foundation to build upon, visuals can lack substance and meaning
•
It’s why I *always* start from the brand identity in any branding process I go through
•
Your brand identity is:
• Your mission & vision
• Your story
• Your tone-of-voice

If you’re feeling called to assess whether your brand - visual & identity - are working, hit the website link in bio to download your free Brand Review Workbook.

📷 description:
Image 1: the words “what is branding” overlaid on Sara’s signature emerald and gold branding.
Image 2: the words “branding 101, it’s an experience” headers with 4 tips on what a brand is from your brand identity to the experience you’re trying to create.
Image 3: on left a photo of a hand holding a blue and gold mug saying “rise and shine” with blurred out Pantone’s in background in different shades of blue.

04/04/2021

Swipe for a flipbook of enjoyment.
•
Be like Sophie. Eat the egg.
•
🐣

29/03/2021

This week’s is on another of the wonderful clients I’ve had the honour of working with through .
•
is a designer like no other. These one of kind conceptual pieces that adapt in wearability needed a brand that fully matched an ethos of boundary pushing.
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Beginning with Danah’s name and signature within the concepts of modernity, monochrome minimalism and deconstruction, we worked our own way out from an impactful mission and story.
•
This one had to read different - truly unique, morality transforming, boundary expanding and adaptable. Everything that Danah’s pieces are.
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It was a real departure working on this brand and I loved every minute of it and am proud to have been a part of something this special.
•
A reminder that if you put the real work into your brand identity first - your mission, vision, story and tone of voice - you can’t but end up with a visual brand that is truly authentic and unique.
•
Thank you again to and for inviting me on the journey.
•

📷 description: carousel of 5 images...
Image 1: the words ‘brand spotlight’ on Sara’s signature branding.
Image 2: the logo for Danah Alzaman
Image 3: the logo variations for Danah Alzaman
Image 4: branding on website mock-up for Danah Alzaman
Image 5: various examples of branding applications

12/03/2021

I’ve been really lucky to be a part of the team for the last couple years as their branding consultant.
•
I’ve been able to work with some amazing clients of theirs across Ireland and the UAE on brand identity development as well as full scale visual brand design.
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I want to take some time to spotlight some of these wonderful brands.
•
First up is - the brainchild of the lovely Sharon. Sharon wanted to create a unique platform that allows users to create their own personal style and capsule wardrobe. The YSYS mantra is “Buy Better, Buy Less”.
•
Our journey started with developing a solid and compelling Brand Identity including the creation of her brand name, mission, story and tone of voice.
•
Next up was visual branding - the theme for YSYS was to be light, feminine, simple yet striking with a symbolic central focus.
•
Together with my super talented visual designer we went through the process of a visual brand quiz, brainstorming (we use Pinterest), mood board creation and back and forth rounds of designs.
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I’m so proud and delighted with where we landed on this branding. With all having spent so much time energy refining the brand identity, mission and story these visual branding processes just flow in the end.
•
Thank you to Mo and Sharon for including me in this journey.

Address

Southern Cross, Bray, Co. Wicklow, Ireland
Bray
WICKLOW

Website

https://saraeavanwhite.com/workbook/

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