Sive O’Brien

Sive O’Brien Brand and content consultancy

I am a Brand Consultant and Mentor with 20+ years experience working for & alongside brands - listening and observing their customers’ unmet desires & turning ardent fans into brand advocates. My ‘BRAND MAGIC’ method helps clearly define your brand, taking potential customers on a buying journey, forming a bond along the way, watching them connect, engage and ultimately turn into buyers who return for more.

What a night! What a team!⚡️ The Gloss Gala with .ie Huge kudos to the team for, as always, seamlessly hosting 1,600 ...
28/11/2024

What a night! What a team!⚡️

The Gloss Gala with .ie

Huge kudos to the team for, as always, seamlessly hosting 1,600 women for dinner, with brilliant talks from & a sparkling chandelier-clad, 35m-long catwalk show, thanks to

Thanks to there’s magic in those nights when women come together ✨

🥰 While nothing gives me as much joy as working side-by-side with business owners or marketing managers, there's somethi...
11/10/2022

🥰 While nothing gives me as much joy as working side-by-side with business owners or marketing managers, there's something so rewarding about training a group in one neat little session; it's the chance to tap into a like-minded tribe and watch those little 'Aha' moments unfurl.

🙌🏼 Like yesterday, I created a tailored training session for a bunch of business owners under the enterprise network, all eager to take the guesswork out of marketing their brands.

We touched on brand strategy, target customers, how they perceive brands, content and brand story strategy over a 'fireside chat' over Zoom 🔥

Today, I worked with another group - my new(ish) 'Group Mentoring Magic' members who come together virtually, week-to-week, to learn actionable strategies and carve out a little headspace to get laser-focused for the week or month ahead.

It's where group learning + community + planning for super-growth in 2023 meet!

Slide into my DMs to chat more about Zoom or in-person group training and mentoring with me ↗️

14/09/2022

It’s true. What you DON’T know about your customers is the missing link between some sales or LOTSA sales! 🥳

If you take the guesswork out of your marketing and build a proper buyer persona (via a 7-step process), you can leverage this research to understand your customer's decision-making process.

👊🏻 And we all know what that means - being able to speak directly to the people most likely to buy your products and services. Sweet 🍬

So your marketing is no longer guesswork, and you see a return on your marketing investment 💰💰💰

❣️Better serve your customers
❣️Build trust and cult following
❣️Attract sales

18/07/2022

And that’s a wrap for the charity fundraising initiative, Sisterhood Supports ❤️

👌Special thanks to these stellar women for giving up their time, energy & wisdom via ‘Power Hour’ sessions to help fellow sisters in business. All with the aim of doing good in so many ways - supporting careers, businesses & .aid & too!

We raised thousands of euros (final figure tbc) in consultation fees & generous donations. Garnered super media support & made valuable connections with peers 👏

We’ll be back, International Women’s Day, 2023, to help women support women, supporting women in need ✌️

03/07/2022

⏰ The Sisterhood Supports initiative is wrapping up for our 2022 fundraising drive in a week.

But before we go, I'm squeezing in some profiles of some of the AMAZING women who donated their valuable time to help raise funds for women's charities .aid +

💭 Imagine getting 60 minutes to pick the brains of financial whizz, Elaine Fox ?

is a financial accountant with over 20 years of advising businesses in all areas of finance.

She runs a full-service practice helping businesses, SMEs or large corporations, with tax planning, audits, accounts and financial strategy.

There is nothing this lady does not know about running a business. Elaine’s reputation is renowned, no question is too small + she relishes the chance to help solve financial conundrums!

✔️You can STILL BOOK a power hour and arrange your session for later this summer.

Elaine + 35 other women, all leaders in their fields, donated x 4 hours of their time to Sisterhood Supports; booking is available until July 8 only!

30/06/2022

💪🏻The Sisterhood Supports initiative is wrapping up in a week for our 2022 fundraising drive.

But before we go, I'm squeezing in some profiles of some of the AMAZING women who donated their valuable time to help raise funds for women's charities + .aid

📣You can STILL BOOK a power hour and arrange the session later this summer or year!

Imagine getting 60 minutes to pick the brains of one of Ireland's most prominent names in Beauty?

Is an award-winning journalist, beauty editor and co-founder of the aesthetic beauty show,

💭Because sometimes, you don't need to hire an agency or a consultant; you just need to ask them a tick-list of questions to help your business grow & thrive. Now's your chance… before it's gone until 2023!

Liz + 35 other women, all leaders in their fields, donated x 4 hours of their time to Sisterhood Supports; booking is available until July 8 only!

Book a POWER-HOUR with Liz if you need help with: setting up a business, the beauty business, content creation, PR, publishing & anything you need to know about the aesthetics in beauty industry. There is nothing this woman does not know when it comes to running a beauty business 💥

21/06/2022

💥Did I mention we have 36 female leaders and founders in the Sisterhood Supports squad?

And, is in our gang too? ✨

💪🏻 One of Ireland's leading female founders, Chupi's career has taken her from fashion design stocked at a ‘High Street giant’ to jewellery design to global jewellery brand success.

Her creative and strategic vision has scaled the jewellery brand from a one-woman operation to a luxury brand, now shipping to over 70 countries all over the globe.

💎The distinct and achingly beautiful aesthetic of designs makes them the definition of a ‘modern heirloom’, add to this, the brand story which is evident in everything they do, focusing on putting the wearer and their story at the centre of the brand experience. And it works. Chupi is a digital-first luxury brand which operates a borderless business model while still managing to make each piece of jewellery in Ireland.

Chupi has built her own business on a culture of kindness, care and constant learning, building a community of support and mentorship within her teams, encouraging achievement through a continuous cycle of innovation and improvement.

Just imagine what you could learn in a 60 minute one-to-one with this leading light?

This is how it works:

1 Choose or a consultant (Women from all areas in business, from marketing specialists to PR consultants, creative directors, e-commerce specialists to executive coaches and entrepreneurs).

2 Click on their name and book an hour on their calendar. Pay €100.

3 Your money will be donated to .aid +

⚡️Women, supporting women in business, supporting women in need ⚡️An ecosystem of care for the women of Ireland ❤️💪🏻

The reason I chose as one of the charities to fundraise for the Sisterhood Supports initiative was not just because of ...
15/06/2022

The reason I chose as one of the charities to fundraise for the Sisterhood Supports initiative was not just because of the stellar support and career development services they provide (for free!) for women seeking to (re)enter the workforce, but because my old pal is its founder.

What a force she is. And a steadfast supporter of women. Huge thanks to her for the amazing mention of the Sisterhood Supports charity initiative on where she discussed how women in business could use the 'power hours' with our list of consultants to fundraise but also as a catalyst for change in their businesses, a chance to value their progression and invest in themselves - to accelerate their careers with a new sense of purpose and drive to succeed in business.

"The roster of consultants, experts, and mentors are world-class, and you can pick what specific area you want mentorship in."

For 10 years, she has been tirelessly promoting WorkEqual (previously known as Dress for Success) for women's economic independence and to help build an Ireland where everyone's skills and potential are recognised by a society that champions workplace equality and remuneration.

Since then, WorkEqual has evolved into a national organisation with 40 highly skilled volunteers, providing services to women across Ireland and partnering with relevant networks, agencies and employers nationwide.

Partnerships, public donations and fundraising initiatives have supported them in delivering their services to thousands of women across Ireland ♥️👏🤩💪🏻

Advocating for workplace equality and fair remuneration is an integral and urgent part of their work. Sonya Lennon and her team engage with Government and elected representatives at local, national and EU levels, policymakers, employers and civil society leaders to shape legislation, public policy, employment policy and societal attitudes to achieve gender parity in the Irish workplace.

Let's do this for our sisters in need. Book a 'Power Hour' with one of our consultants, all in aid of WorkEqual & Women's Aid

💥My AMAZING sisters .ie + proving that Sisterhood is all about giving back 💪🏻THANK YOU for the amazing feature & for b...
01/06/2022

💥My AMAZING sisters .ie + proving that Sisterhood is all about giving back 💪🏻

THANK YOU for the amazing feature & for bringing the message to the masses 🙏🙌🏼

31/05/2022

👋 Meet Louise Stokes: She’s a jewellery designer, a jewellery buyer and a retail entrepreneur, and now, she’s part of the Sisterhood 👏

Louise of has given up X 4 hours of her time to consult with fellow businesswomen or budding entrepreneurs in exchange for a donation to help fund-raise for .aid and 🙏

💭 Anyone who knows Louise’s sought-after jewellery boutique and online store will appreciate her passion, integrity, beautifully distinct aesthetic and appreciation for craftsmanship - evident in every single thing she does in her business.

🗓 Book a power hour with Louise for insights into running your own business, running a bricks and mortar store, an e-commerce store, buying brands, merchandising, designing, and the lowdown on the day-to-day running of a company while keeping all the balls in the air.

Link in bio.

⚡️Women, supporting women in business, supporting women in need . An ecosystem of care for the women of Ireland ⚡️

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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