17/11/2023
🎙️ Podcast Episode 5:
clarityes1.com/podcast-episode-5-dont-stop-at-the-what-and-when-with-sams
"Don’t stop at the “WHAT” and “WHEN” with SAMs"
Organizations often seek insights and advice on Strategic Account Management (SAM) programs, but often overlook a fundamental missing link. SAM programs focus on the WHAT and WHEN of SAM, but often fail to explain the WHY and HOW. If SAMs don’t understand the WHY and HOW, they may assume they need to figure them out on their own, leading to hesitancy and lack of progress in the account.