Steve Donnellan sales coach

15/05/2026

Ever notice how a sales conversation can feel fine, right up until the moment a decision gets close?

Maybe you hesitate when talking about money or value.

Maybe you explain more than you intended.

Maybe silence or uncertainty throws you off balance.

Most people don’t struggle at the start of conversations.

The shift happens at the decision moment.

If you’ve ever wondered what really happens for you in those moments, the Decision Moment Assessment will help you see it clearly.

In less than 3 minutes, you’ll discover your strengths, blind spots, and patterns in sales conversations.
https://decision-moment-assessment.scoreapp.com

05/08/2024

So many solopreneurs get stuck when it comes to selling. They’re winging it.

Doing everything they can NOT to be salesy.

They end up doing it backwards.

And wonder why it’s not working.

Sound familiar?

That’s why I created 90 Days to Soaring Sales.

It’s the roadmap for service-based solopreneurs to go from not knowing where to start, to building confidence and having a sales strategy that underpins every step of the buyer’s journey.

There are four crucial steps in transforming how you sell.

1️⃣ Discovery - **We get clarity around who your customers are, and the unique benefits of working with you and review your current sales process.**

2️⃣ Messaging - **We go deep into understanding the value you deliver in the eyes of your customers and work this into every touch point.**

3️⃣ Confidence - **We work on building the mindset and confidence you need to sell, creating connections with customers, without feeling salesy.**

4️⃣ Implement - **You’ll gain the tools to confidently engage with customers at every step of the sales journey.**

In working with me, you’ll benefit from my OVER 35 YEARS of work in sales and marketing, having experienced and felt the struggle of figuring out how to sell.

Together, we’ll take you from uncertainty to CONFIDENCE.

From trial and error to KNOWING how to approach each step of the buyer’s journey.

From hit and miss to consistently WINNING business.

Want to stop guessing and learn how to sell WITHOUT fear and doubt?

When you’re ready to ditch the fear and start making sales that reflect the real value of what you do

DM me the word ‘SOAR’ to get started or head to the comments for a link to book a call.

23/03/2024

Today is my Dad’s birthday.

He was born on 23rd March 1919. He was 20 years older than my Mum (scandalous, I know!).

He taught me how to swim.

He taught me how to fish.

He taught me how to chop wood.

He taught me how to pitch a tent.

He taught me how to shoot.

He taught me how to sail.

He taught me how to drive.

He taught me how to fix a car.

He taught me how to race a motorbike.

He taught me how to drink port.

He taught me how to be a man.

He taught me how to love.

We worked together for a while. In my 20s, he lived with me and my partner for a couple of months when he was in remission (which was when I learned how to drink port).

He passed away on 14th October 1988.

He worked in sales too.

While I never heard him say these words, through his actions, this is what he taught me about sales.

“Put compassion before commission. Lead with your heart. Learn to serve”.

He taught me so much, he had so much to give.

Tonight, Dad, I’ll be raising a glass of port to you.

25/02/2024

I recently had the pleasure of speaking with Jill Lush on the Lush Marketing podcast - The Marketing Hub. My first time ever as a podcast guest.

Listen now on Spotify - check it out!

Listen to this episode from The Marketing Hub on Spotify. We had a great chat with Steve Donnellan of Soaring Sales Academy. Steve talks to us about the start of his career in marketing in Australia and how he transitioned to his sales role. He is a mine of information and with his marketing backgro...

10/02/2024

The best experiences in life happen when you let them.

In other words, get the f@*k out of your own way!

I’ve lived most of my life too afraid to show up as myself.

Too afraid that I wouldn’t be liked, that I wouldn’t fit in, and that people would see me as inadequate. Which was how I felt.

It’s taken some work and inner reflection to unwrap myself from the cloak of inadequacy.

The ultimate reward though is I get to be me. Unashamedly, authentically me.

And I love it.

I no longer have to be concerned with what anyone else thinks.

I’ve learned - what everyone else thinks is none of my business!

Another reward is I get to connect more with others.

In showing up not wanting or needing to be liked, being myself, allows you to be open to whatever happens.

So, this is me, showing up.

I’m on a journey of self-discovery, sharing a lifetime of sales and marketing experience and how to get the f@*k out of your own way to be your authentic self in selling.

It’s there for you to experience too.

---

📈 I help business owners like you break through and sell confidently, driving a new level of sales results.

👉🏻 Follow Steve Donnellan sales coach

For actionable content to help grow your brand and close more sales.

09/11/2023

OK, so number six isn’t technically a mistake. But it is a mistake if you do nothing about it.

There’s no such thing as a natural salesperson. Sales is a skill, a muscle that you can learn and develop ongoing.

It feels unnatural, trying to ‘make’ someone buy something. This is why many business owners are uncomfortable with selling.

The truth is, if it feels unnatural, then you’re doing it wrong.

There is a better way and it involves you being 100% authentically you. With not an ounce of ‘salesy’ in sight.

Each of the seven mistakes has an opposite - a solution. If you can figure out and apply each solution for your business, then you’re well ahead of most of your competition and on your way to less stress, more sales and more success.

OK, so sales isn’t always easy, but it also doesn’t have to be hard. Or scary. Or salesy.

The key is to approach sales with authenticity and a genuine desire to help your customers.

When you focus on understanding your customer, providing value and offering solutions, sales become a natural part of the conversation. It's about building relationships and trust and uncovering ways you can help.

Be a helper, not a seller.

Are there any of the seven mistakes you don’t have a solution to or need help with? Are there any other gaps in your sales strategy? Let me know in the comments or send me a DM. I’ll help you find a solution, without selling.

———————
If you’re a business owner and you struggle with selling, then you’re leaving money on the table.

I help business owners like you transform your approach to selling by building an actionable sales strategy, boosting your confidence and helping attract more of your ideal customers and close more sales.

Comment or DM me ‘SEVEN’ to set your sales soaring.

👉🏻 Follow Steve Donnellan sales coach

For actionable content to help grow your brand and close more sales.

11/10/2023

Too many business owners struggle with sales.

My role as a sales coach is to guide you on a transformation of how you think about your business, your customers, your value, and your communication.

Together, we rewrite your story. We get rid of the struggle. And we replace it with what I call “sales made easy”.

The result of that is less stress, more sales, and more success.

Let me be clear, I’m not teaching ‘sales skills and strategies’. My programme is a deep dive into your business, applying frameworks and principles that build your knowledge, self-awareness, confidence and ability to turn leads into customers.

“It's been excellent, the whole step-by-step process and Steve working with us and taking us through his framework. It's amazing”.
“It exceeded my expectations”.
“I couldn't ask for a better sales coach”.

Seeing the results my customers achieve lights me up. 😍
———————

04/10/2023

I see it every day. Business owners fail to explain what problems they solve for their customers. Customers don’t care about your product or service. They only care if they can clearly see how your product or service will solve their problems. Period.

If your messaging doesn’t spell it out, then you’re missing out on sales and the chance to help more people.

Just as you may have a range of products and services, the customer has a range of problems. By solving their problems in advance, and including this in your communication, you can increase their belief in working with you, and that their problems will be solved.

What’s preventing the customer from reaching their dream outcome? Look at the entire process. From where the customer is now, to reaching their dream outcome. Put together a list of their problems. Flip each problem into a solution.

By working the solutions to the customer’s problems into your marketing, you can connect on an emotional level. In their eyes, you understand their problems – you are the answer to their problems. You are their solution!

🤔 What’s the number one problem you solve? Let me know in the comments.
———————
If you’re a business owner and you struggle with selling, then you’re leaving money on the table.

I help business owners like you transform your approach to selling by building an actionable sales strategy, which boosts your confidence and helps you attract more of your ideal customers and close more sales.

DM me ‘HELP’ to set your sales soaring.

👉🏻 Follow Steve Donnellan sales coach
For actionable content to help grow your brand and close more sales.

05/09/2023

What is it about Sting that makes him so attractive?

Is it s*x appeal? Charisma? Confidence? Talent? Physical beauty?

He has all of those. But I think the one overarching quality is authenticity. He is unashamedly Sting.

To me, authenticity means showing up confidently as your true self without compromising.

Your values, ideals and actions are in alignment. You stand up for what you believe in, and you do it in a way that can’t help but attract respect.

Great leaders often exude authenticity. So do great salespeople.

The good news is it’s something we can all learn and develop.

What are the benefits?
✅Greater self-confidence.
✅Your words and actions generate trust.
✅Healthier relationships.
✅You can be yourself, no matter what they say.

How can you create greater authenticity?
🌟Know what you stand for - examine, define and live by your values.
💪Know, embrace and develop your strengths.
📑Keep your word. Especially with yourself.
❤️‍🩹Get in touch with your feelings and emotions. Don’t bury them. Do inner work to heal from any past trauma.
🖊Develop self-awareness through journaling.
💚Master your inner self-talk. Be kind to yourself.
🧘Meditate.
💯Be present. Keep your attention focused on what you are doing or who you are with.
😎Be like Sting.

———————
If you’re a business owner and you struggle with selling, then you’re leaving money on the table.

I help business owners transform their approach to selling by building an actionable sales strategy, which boosts their confidence, builds authenticity and helps to attract more of their ideal customers and close more sales.

DM me ‘HELP’ to set your sales soaring.

👉🏻 Follow Steve Donnellan sales coach

For actionable content to help grow your brand and close more sales.

23/08/2023

I’ll hold my hand up. I’ve made these mistakes.

I remember one particular sales call, and when it was over, I thought, “Damnit, I got that so wrong”.

Making mistakes is part of the human process. It’s an important part of how we learn.

Being aware of a mistake is the first step to learning.

Giving yourself grace is the second step. Don’t beat yourself up. Instead, be grateful for the experience and acknowledge your ability to learn and grow.

Next, review where you went wrong and make a plan to correct it.

Use these steps to help plan your sales success.

✅Think Win-Win. Ensure you’re working to make customer’s life better, in balance with your objectives.

✅Understand buying motivations and use stories as evidence where you have supplied solutions for other customers.

✅Uncover the buyer’s deep needs. Ask more questions. And go deeper with questions, such as, “Tell me more about that” and “How does that impact you/your team/the business?”

✅What conversation is the customer having with themselves? Put yourself in their shoes – what would your concerns be? Has the conversation answered all your concerns? Has trust been established?

✅Ask “What haven’t we talked about that we should be addressing?”

✅Finally, watch for buying signals and ask for the sale. Test close with the question “Is there anything that would prevent you from placing an order now?”

What would you add?

———————

Too many small business owners struggle with sales.

I help you in developing and unleashing a powerful sales plan, which is the fastest way for you to achieve less stress, more sales and more success.

DM me ‘HELP’ to set your sales soaring.

👉🏻 Follow Steve Donnellan sales coach

For actionable content to help grow your brand and close more sales.