Sumoblue

17/03/2026

Lá Fhéile Pádraig sona daoibh go léir, gar agus i gcéin

Happy St Patricks day one and all near and far ❤️ ☘️

05/03/2026

Delighted with our new merch drop from the team over at Aran Stitch (Anchor Safety) in Galway. Highly recommend ❤️

26/02/2026

🚀 Big milestone for the sumoblue team

We’re proud to officially announce that sumoblue is now a Google Partner.

This recognition is awarded by Google to agencies that consistently demonstrate strong campaign performance, certified expertise, and proven experience managing client advertising spend.

For the businesses we work with, this means:

✅ Certified Google Ads specialists
✅ Campaigns aligned with Google best practices
✅ Data-driven growth strategies
✅ Continued investment in delivering real results

This is an important step on our journey towards becoming a Google Premier Partner in Ireland.

A huge thank you to our clients and partners who trust us with their growth every day 🙌

👉 View our official Google Partner profile here:
https://www.google.com/partners/agency?id=4567429118

Clare Mullen Steph Dever Frazer Stiofán Frazer

12/02/2026

Find other popular products to sell using Google Merchant Centre

09/02/2026

What people think I do:

Run Google Ads.

What I actually do:

Protect budgets, fix messes, model profit, and build systems that scale.

Google Ads is not a feature — it’s a revenue lever.

And if you treat it like an on/off switch, you end up broke.
If you see this, you’re not the client I work with — but you are the one I get results for.

RetailGrowth DigitalMarketing

02/02/2026

How much can you increase conversion rate by lowering your price?

26/01/2026

For every 1 point you improve your Quality Score, you can expect to save 10% on your Google Ads budget

31/12/2025

Most people think Google Ads is about setup.
It’s not. It’s about showing up.

While others had their out-of-office on, budgets were being adjusted, searches reviewed, and spend moved where it actually converts.

That’s how you win going into the New Year.

If you want, I’ll put together a free keyword report for your business — no obligation, just clarity.

26/12/2025

Grow your business with keyword marketing, the only method that let's you access the 3% of your market

11/10/2025

What a night at the Digital Media Awards 2025! (Friday, Oct 10 2025) 🏆✨

Sumoblue took home Bronze in Best in Retail & Consumer Goods, a huge achievement given the incredible calibre of brands in our category, including Lipton, Maxol, Mace, Musgrave, Guinness Nitro Surge, and more.

I was joined by my wife and COO Steph Dever Frazer, and Jayne Harding from ElectroCity Ireland, whose collaboration and innovation make results like this possible.

A special mention also to .and.crew, whose creative work and digital expertise are second to none, this award is as much hers as anyone’s.

The event, hosted brilliantly by Anton Savage from Newstalk , was full of laughter, music, and good company, a great celebration of the best in Irish digital marketing.

We’re absolutely thrilled and motivated to keep pushing forward.

👉 Read more about the night here: https://sumoblue.ie/bronze-but-feeling-gold-a-night-to-remember-at-dma-2025/

10/10/2025