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Sumoblue Official Google Partner. Out muscle your competition with our award winning digital ads. We help ecommerce stores grow their revenue thoeugh Google Ads & PPC.
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What actually happens inside a SumoBlue Retail Growth Diagnostic?It starts with the business — not the buttons.Before ju...
21/10/2026

What actually happens inside a SumoBlue Retail Growth Diagnostic?

It starts with the business — not the buttons.

Before judging the account, we look at the commercial context:

→ Margin
→ Seasonality
→ Demand
→ Growth goals

Then we work through the areas that can actually influence retail performance:

→ Google Ads, Shopping and Performance Max
→ Brand vs non-brand
→ Merchant Center and product feeds
→ GA4 and conversion tracking
→ Recoverable wasted spend
→ Missed revenue opportunities
→ Budget allocation and structural gaps

The end result isn’t a generic list of “best practice” recommendations.

It’s a prioritised action plan showing what to fix now, what to tackle next and where the biggest commercial opportunities appear to be.

And importantly — you keep the diagnostic whether or not you decide to work with SumoBlue afterwards.

Clarity before commitment.

TEAM IN FOCUS: Meet Stephanie Dever 👋Stephanie is SumoBlue’s Operations Manager — helping organise tasks, keep projects ...
18/10/2026

TEAM IN FOCUS: Meet Stephanie Dever 👋

Stephanie is SumoBlue’s Operations Manager — helping organise tasks, keep projects moving and make sure things get done as efficiently as possible.

A few things about Stephanie:

🏐 One thing people might not guess: she loves watching Gaelic football
📺 Favourite show: Gilmore Girls
📚 Ideal Sunday: a crime thriller or good fiction
🍣 Food she could eat every week: sushi
🎧 Concentration soundtrack: Taylor Swift
📱 Apps she couldn’t live without: Spotify or Instagram
☕ Coffee, every time
✈️ Favourite place she’s travelled: Australia — for the weather, beaches and people
🩺 At 10, she wanted to be a nurse — and says she’d still love to be one
💙 Best thing about working at SumoBlue: the flexibility and the people

A big part of running a good agency is what happens behind the scenes — the organisation, follow-through and people that keep everything moving.

That’s where Stephanie comes in.

🎯 SumoBlue is a Google Partner.That badge isn’t simply a logo — agencies have to meet Google’s requirements across perfo...
16/10/2026

🎯 SumoBlue is a Google Partner.

That badge isn’t simply a logo — agencies have to meet Google’s requirements across performance, managed ad spend and certified expertise.

To qualify, Google Partner agencies need to demonstrate:

✅ Strong account performance and active optimisation
✅ Meaningful managed Google Ads spend
✅ Certified Google Ads expertise across the team
✅ Ongoing account management that meets Google’s standards

For our clients, it means working with a team that combines certified expertise with hands-on experience across Google Ads, Shopping and Merchant Center.

For us, it’s another milestone in a journey that started with one goal: helping retailers grow profitably.

And we’re proud to be doing it from Dublin. 🇮🇪

If you’re looking for a Google Partner agency to manage or review your Google Ads account, send us a message.

TEAM IN FOCUS: Meet Clare 👋Clare works across Google Ads and graphic design, combining campaign management with creative...
14/10/2026

TEAM IN FOCUS: Meet Clare 👋

Clare works across Google Ads and graphic design, combining campaign management with creative work for clients — a mix of numbers and creativity.

A few things about Clare:

🎨 She works across Google Ads and design
📺 Favourite watch: Home and Away and a good true crime documentary
🏎️ Favourite way to switch off: family time, watching F1, and a cup of tea with something sweet
📷 A hidden talent: photography, especially family and newborn photos
🛍️ Favourite part of working with retailers: turning products into campaigns that actually drive clicks and sales
📈 One Google Ads opinion she’ll defend forever: ROAS alone doesn’t tell the full story — you need to look at profit, conversion value and overall business contribution too

Your turn:
What should we ask the next member of the SumoBlue team?

The Sumoblue origin story 👇Before Sumoblue, there were nearly nine years spent learning search from both sides of the ta...
12/10/2026

The Sumoblue origin story 👇

Before Sumoblue, there were nearly nine years spent learning search from both sides of the table — retailer and agency.

2010–2011
Stephen’s journey started with KitchenFittingsDirect.com, helping make the retailer profitable through Google Ads and SEO.

2012–2013
A move to Melbourne and agency-side search as an SEO Executive with STEAK Digital, now iProspect.

2013–2016
Then came My Pet Warehouse — a true bricks-and-clicks retailer with stores across Melbourne, Sydney and Perth.

Working across paid and organic search as part of the wider team, online revenue grew from $4 million in 2013 to $60 million in 2016.

2016–2019
Back to Ireland, where Stephen became Head of Marketing at AppliancesDelivered.ie, a pure-play online retailer selling appliances and installation across Ireland.

2019
Sumoblue was born.

The idea was simple: take the lessons learned inside real retail businesses and build a specialist Google Ads agency around them.

Since then, Sumoblue has worked with retailers across Ireland, the UK, Australia and the United States — including OneWith, ElectroCity, Gillman’s, Whirlpool and Hotpoint.

OneWith appeared on Shark Tank in 2025.

And a couple of milestones we’re particularly proud of:

🥉 2025 — Bronze, Best in Retail & Consumer Goods at the Digital Media Awards, competing alongside brands including Guinness.

✅ 2026 — Sumoblue became a Google Partner agency.

Different businesses. Different countries. Different challenges.

The through-line has stayed the same:

Retail experience matters.
Seasonality matters.
Results matter.

And the mission is still simple — help retailers grow profitably.

What part of the journey should we unpack next?

Meet Stephen Frazer — founder of Sumo Blue 👋Behind the Google Ads accounts, strategy calls and retailer growth conversat...
10/10/2026

Meet Stephen Frazer — founder of Sumo Blue 👋

Behind the Google Ads accounts, strategy calls and retailer growth conversations, Stephen spends most of his time working closely with clients, helping spot opportunities and pushing performance forward.

A few things about Stephen:

⚡ 60–70% of his time is spent speaking with clients and helping optimise accounts
📊 20% is spent overseeing accounts and making recommendations
🤝 10% is spent working with staff and contractors

Outside of work?

⚽ Football
✈️ Travelling
👨‍👩‍👧‍👧 Spending time with his wife and two daughters
📺 Watching The Overlap and Stick to United

One Google Ads opinion he’ll defend forever:

Seasonality and outside factors matter just as much as what happens inside the account.

And one word for Sumo Blue?

Results.

Your turn:
What should we ask the next member of the Sumo Blue team?

Next up: Clare 👇

We cut Google Ads spend by 56%.ROAS increased by 169%.That sounds contradictory — but it’s exactly what happened with .T...
08/10/2026

We cut Google Ads spend by 56%.

ROAS increased by 169%.

That sounds contradictory — but it’s exactly what happened with .

The objective wasn’t to chase more clicks or simply keep increasing budget.

It was to make the account more efficient.

So we focused on:

→ Simplifying the campaign structure
→ Prioritising high-intent traffic
→ Moving budget towards the campaigns producing the strongest returns
→ Refining search terms and keywords
→ Improving ad messaging around intent
→ Continuously testing and removing waste

Across the three-year optimisation strategy, ROAS increased 169% while spend was reduced by 56% — with strong conversion value maintained.

The lesson?

More Google Ads spend does not automatically mean more growth.

The goal is to generate stronger returns from better traffic.

Thanks to for continuing to trust Sumo Blue with the account.

A Google Ads account can look like it needs more budget when what it really needs is fixing first.Working with , we rebu...
06/10/2026

A Google Ads account can look like it needs more budget when what it really needs is fixing first.

Working with , we rebuilt an underperforming Google Ads account that was generating low returns, high costs and limited conversion volume.

The focus wasn't simply on spending more.

We reworked the foundations:

→ Restructured campaigns around clearer intent
→ Refined keyword targeting
→ Cut wasted spend
→ Introduced conversion-focused bidding
→ Scaled the campaigns that were actually working
→ Continued optimising for efficiency and profitability

The result:

ROAS increased 1,970% from 2023 to 2025.

And in 2025, ROAS increased a further 61% while spend was reduced.

A good reminder that scaling Google Ads isn't always about feeding more money into the machine.

Sometimes you need to fix the machine first.

Thanks to for continuing to trust us with the account.

Lá Fhéile Pádraig sona daoibh go léir, gar agus i gcéinHappy St Patricks day one and all near and far ❤️ ☘️
17/03/2026

Lá Fhéile Pádraig sona daoibh go léir, gar agus i gcéin

Happy St Patricks day one and all near and far ❤️ ☘️

Delighted with our new merch drop from the team over at Aran Stitch (Anchor Safety) in Galway. Highly recommend ❤️
05/03/2026

Delighted with our new merch drop from the team over at Aran Stitch (Anchor Safety) in Galway. Highly recommend ❤️

Address

Dublin

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm

Telephone

+35314370894

Website

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