Lorraine Carter - Persona Design

Lorraine Carter - Persona Design An insatiable curiosity about all things brand related, we're an award winning, multi-disciplinary branding and design company.

A multiple award winner, Lorraine Carter is a brand leadership and leadership friction practitioner, advisor, speaker and fractional executive whose work sits at the intersection of strategy, leadership alignment and commercial performance. We empower our clients to be the visible No.1 brand because brands that standout are different, memorable and loveable — and the most profitable! With over 20

years experience we've worked with brands from a multitude of sectors for both the national and international markets, many of which are household names. Checkout our Persona Brand Building Blueprint™ System if you'd like to identify some of the key ingredients for brand success and how to make your brand the top choice for your customers. When you work with us we lead you through the brand building process, step-by-step so you can identify:
• your target market
• articulate what your brand stands for
• your brand's position and purpose
• who you want your brand to attract
• how you want engage your ideal audience

We lead you to:
• build your brand reputation
• command lead position
• grow your business
• increase your sales and profitability
• become No.1 in your target market

Our focus is to make your business more successful by ensuring your brand activity makes a very positive impact on your people, your customers and most importantly your bottom line. Have you got a branding challenge? If your company is struggling to make your brand more profitable, a leading performer in your sector, then checkout our Persona Brand Building Blueprint™ Programme. Find out how to start building or revitalising your brand in 6 simple steps so your brand can become the No. 1 brand of preferred choice in its target market and increase your brand success. If you'd like to . . .
• unleash the power of your brand
• build your brand for accession planning, investment or selling
• increase your sales and profitability
• define what your brand stands for and standout
• identify what really matters to your target market
• need to rebrand but don't know where to start
• stop losing business to the competition
• empower your team to be your brand champions
• become the No.1 brand of choice in your target market
. . . get in touch,

We'd love to help you make your brand into a profit powerhouse. http://www.personadesign.ie

To find out more simply give us a call today at +353 1 8322724 or

drop us a line to email: [email protected]

11/04/2026

Brand Leadership versus Leadership Friction—Two Connected Lens.
For more than two decades, work in Brand Leadership has repeatedly shown me the same pattern.

Brand performance often reflects leadership decisions before leadership teams fully recognise their effects.

Brand is Leadership Made Visible.

That is what led me to develop the Leadership Friction Framework.

Work now bridges Brand Leadership and Leadership Friction—helping organisations strengthen market meaning externally and reduce the internal friction that weakens strategy from the inside.

Today, I work with CEOs, boards and leadership teams at high-stakes inflection points where growth, complexity, repositioning or AI speed have begun to weaken clarity inside the system:
• decisions slow
• ownership blurs
• teams stay busy
but coherence thins.

Because when output is abundant, leadership must still decide what matters.

Judgement becomes the strategy.

---------

The Leadership Friction Framework is designed as a practical diagnostic model to help leaders identify where friction is building and how it affects strategic movement.

If you’re working through similar challenges, this framework can be applied directly within your leadership teams.

To identify where friction may be building in your organisation, explore the maps and tools, or read the insights series to understand how leadership decisions shape strategic outcomes.

If the patterns described in the framework reflect what you’re seeing in your organisation, the next step is usually a focused diagnostic conversation.

https://www.personadesign.ie/leadership-friction/

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Dublin

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Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm

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353 1 8322724

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