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Orunova I inspire people to do the things that bring meaning to their lives so that together we can help to bring fulfillment to those people we connect with.

As a qualified ICF professional coach I look to work alongside leadership within organisations to encourage a culture of Psychological Safety, thereby enhancing creativity, innovation, staff retention, increased profitability. I coach in a co-creative environment where my client and I explore opportunities to meet the goals that we have agreed together. I have total belief and trust in all of my clients, knowing that by actively listening and being present means I get to coach the person in front of me. I remain curious and always open to learn myself as our relationship develops.

My father asked me to come home in 1997 and help take over our family restaurant. He handed over the title long before h...
05/10/2026

My father asked me to come home in 1997 and help take over our family restaurant. He handed over the title long before he handed over the decisions. For months he still stood near the till, still checked the figures, as if letting go meant losing more than a job.

Underneath it wasn't really about control. It was the fear of losing the only identity he had built across thirty seven years behind that counter.

Legacy evolves. Stepping back does not end it, it moves into different hands.

A clearer path often starts with a real conversation, one where roles are named plainly and the next generation knows exactly what ground they stand on.

Where in your business is someone still holding on, and has anyone asked them what letting go would actually mean for them?

Helping family businesses heal, grow, and thrive across generations.

If this resonates, book a thirty-minute call. No agenda. Just an honest conversation about where you are.

Family constellation work, the lens Orunova coaches from, treats a symptom as information about the system around it rat...
24/09/2026

Family constellation work, the lens Orunova coaches from, treats a symptom as information about the system around it rather than a flaw in the person carrying it.

That changes what looks like a personality problem in a family business into something more useful. The person carrying the tension is rarely its source. They are usually just where a long running pattern has become visible enough to name.

What pattern in your business has outlasted every person who has tried to fix it.

If this resonates, book a thirty-minute call. No agenda. Just an honest conversation about where you are.

Somebody in every family business becomes the one who smooths things over, and nobody remembers deciding that.In family ...
23/09/2026

Somebody in every family business becomes the one who smooths things over, and nobody remembers deciding that.

In family constellation terms, a system tends to hand this role to whoever was standing closest the first time a conflict needed defusing, and it rarely gets renegotiated after that. It gets called a personality trait, when it is usually a function the system needed someone to fill.

Who in your business has been carrying a role nobody ever formally gave them.

Helping family businesses heal, grow, and thrive across generations.

Earlier this year my daughter challenged me. Say yes to every invitation you get in 2026.This is where that landed. A st...
21/09/2026

Earlier this year my daughter challenged me. Say yes to every invitation you get in 2026.

This is where that landed. A stand at the National Ploughing Championships, representing Orunova next to businesses that have been in the same family for two and three generations.

Saying yes was the easy part. Putting your own name on a banner in a marquee full of strangers is a different kind of yes, and it is the same one most family businesses make every morning without calling it that.

What invitation have you been avoiding because it would put your business out in the open?

A family business hands down more than the business itself.Along with the premises, the client list and the name above t...
16/09/2026

A family business hands down more than the business itself.

Along with the premises, the client list and the name above the door comes something no succession plan ever mentions: the unspoken rule about which topics stay off the table, the way one voice ends up carrying more weight than the others, the way a difficult conversation gets handled or avoided instead. That is the inheritance nobody drafts on purpose, and it shapes the next generation as much as anything written down.

What has arrived in your business that nobody ever put in a plan.

A founder's way of operating becomes the standard before anyone has agreed to it.How decisions get made. Which concerns ...
14/09/2026

A founder's way of operating becomes the standard before anyone has agreed to it.

How decisions get made. Which concerns are worth raising. Whether the person who built the business is someone you can disagree with or someone you work around.

The people who join early absorb all of this without anyone explaining it.

What standard has your business been running on that nobody formally agreed to.

Feedback does not disappear from a family business because people stop caring.It disappears because at some point giving...
10/09/2026

Feedback does not disappear from a family business because people stop caring.

It disappears because at some point giving it did not go well. So the next time, they stayed quiet. And the time after that.

When a business stops hearing difficult things, it does not mean difficult things have stopped happening.

When did your business last hear something genuinely difficult from someone who had every reason to stay quiet.

A conflict that returns after being resolved was almost never really about what it looked like on the surface.The specif...
09/09/2026

A conflict that returns after being resolved was almost never really about what it looked like on the surface.

The specifics change. The underlying dynamic does not.

What is the conflict in your business that keeps returning in different clothing.

There is a meeting in most family businesses that ends without the one thing that needed to be said.Everyone in the room...
07/09/2026

There is a meeting in most family businesses that ends without the one thing that needed to be said.

Everyone in the room knows what it was. Someone worded it carefully to avoid saying it outright, and the room felt the relief when the conversation moved on anyway.

What gets said afterward, in the car or on the phone, is usually more honest than anything said at the table.

That kind of silence usually starts with one moment where honesty cost someone more than staying quiet did.

What is the conversation in your business that keeps almost happening.

Helping family businesses heal, grow, and thrive across generations.

If this reflects something in your world, I would be glad to have a thirty-minute exploratory conversation. No agenda. No pitch. Just an honest discussion about where you are. Book a call and let us start there.

My father used to say whatever happens, don't fall out with each other.He meant it with love. In the business, it became...
31/08/2026

My father used to say whatever happens, don't fall out with each other.

He meant it with love. In the business, it became the reason certain things were never raised. Keeping things steady started to matter more than keeping things honest.

It is rarely that people have nothing to say. Somewhere along the way, saying it plainly cost them something they did not want to pay twice.

Where in your business are people being careful instead of honest.

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