The Core Story

22/05/2023

The Power of Storytelling in Sales

Emotions, not facts, dominate B2B buying – arming yourself with the facts is essential, but the story will close your deal.

"After a presentation, 63% of people remember stories. Only 5% remember a statistic."

11/04/2023

Data is the lifeblood of any organisation or business, but understanding and using it effectively can be challenging. How can we bring out the underlying meaning of complex data?

The answer is simple: storytelling.

Read our insights on this topic - https://bit.ly/3nWV6bD

04/04/2023

According to German bestselling thriller novelist and business strategist Veit Etzold, “Strategies are stories, started in the factual present and resolved in the as yet undetermined future.”

Find out more at our session on Strategy & Story on Thursday, 27th April @ 09.00 Eastern / 14.00 British Summer Time, facilitated by Padraig Hyland and Dr Yolande Coombes.

“Strategies are stories, started in the factual present and resolved in the as yet undetermined future.”

28/03/2023

We had a great session last week on the topic of Telling Stories with Data.

If you would like to receive a synopsis of our event last week, email [email protected]

The world is increasingly data-driven. Large and small companies use data to make decisions regarding all sectors. Although most companies have access to several types of data, these are effective only if companies have the ability to understand and explain what they mean. Data and information const...

20/03/2023

Where – and who – would we be without stories?

Today, March 20th is , so The Core Story shares our unique steps in developing a one-strategy narrative and core story.

15/03/2023

The data might inform us, but the story influences us. With practice, anyone can become proficient at turning raw numbers into compelling narratives.

What is the “story” behind your data and why is it important?

06/03/2023

Human-centred leadership is at the heart of many changes happening in business. Supporting your people and nurturing a healthy culture isn’t a distraction from business goals. It’s deeply strategic.

Digital Incubator: How Human Centred Leaders can transform Business Culture Human centred leaders prioritise their people and culture. Self-aware leaders who speak with openness and integrity win the trust of employees, customers, and stakeholders. HR and people leaders are critical within business....

28/02/2023

Very much looking forward to hosting this roundtable next week with HRD Community

Digital Incubator: How Human Centred Leaders can transform Business Culture Human centred leaders prioritise their people and culture. Self-aware leaders who speak with openness and integrity win the trust of employees, customers, and stakeholders. HR and people leaders are critical within business....

20/02/2023

According to German bestselling thriller novelist and business strategist Veit Etzold, “Strategies are stories, started in the factual present and resolved in the as yet undetermined future.”

https://bit.ly/3YLQQth

Business strategy is usually born of a highly rational process, grounded in facts and analysis. Storytelling, often associated with fiction and entertainment, may seem like the antithesis of strategy. But the two are not incompatible. A clever strategy on paper is only the starting point for engagin...

03/11/2022

Good things happen when people show up as their true selves.

By being your true self, you maximise your impact on others, influencing hearts & minds and motivating change.
The Core Story™ has developed a Leadership Programme that consciously nurtures clients by guiding their journey to reveal their authentic voice, enlivening their leadership practice.

https://thecorestory.com/course/leading-with-authenticity/

31/10/2022

Stories are what builds real passion, motivation, and buy-in for the stakeholders of any organisation. The Core Story™ works with leaders to tell their stories and the stories of the organisations, people, and causes they serve.

https://hbr.org/2015/11/use-storytelling-to-explain-your-companys-purpose #:~:text=Purpose%20is%20what%20builds%20real,people%2C%20and%20causes%20they%20serve.

27/10/2022

Social Leaders help an organisation to thrive, by connecting the power of the community to the everyday challenges of work.

With this in mind, The Core Story™ have developed the Authentic Leadership & Storytelling programme. This course is for leaders who want to engage and excite others, speak with impact, and inspire others whilst at the same time driving change and transformation.

https://www.thecorestory.com/course/leading-with-authenticity/