Vanguard Business Coaching

28/05/2023

18/10/2018

Business Coaches Needed!

Quick question to all coaches and consultants – can you take on a minimum of 10 additional coaching clients this year?

If so – I’d like to discuss a daring new apprenticeship program we’re launching at The Six-Figure Coach magazine where the sole objective is to help you get a minimum of 10 new coaching clients by the end of this year.

We’ll train you on a revolutionary new lead generation process we’ve perfected for business coaches that will have you signing up clients whenever you want them.

Our goal is to document the results from this program as a case study for the magazine and publish it in an upcoming edition.

The coaches that have undergone our initial beta-test program have clients paying them $12,000 to $50,000 per annum.

If you qualify, I will pay for all of your startup and training costs… you only cover our low monthly hard costs.

You MUST have a passion for helping small business owners become successful.

Watch this short video https://lnkd.in/dWvvEmj that shows exactly what this opportunity is all about.

If you’re interested, please book an exploratory call at https://lnkd.in/d2wAhUQ so I can outline the program and fill you in on the ways you will benefit from it… both professionally and financially.

17/10/2017

10/10/2017

21/09/2017

https://www.indeedjobs.com/vanguard-business-coaching-limited/_hl/en_IE

Find your next great career opportunity at Vanguard Business Coaching Limited

06/09/2017

The key to consistently closing more clients is adopting an attitude of serving rather than selling. Move away from the old mantra of ABC - Always Be Closing to the new one of ABC - Always Be Serving and your conversion rates will sky rocket. Who agrees?

03/09/2017

Don't fall in love with your product!
This is a great short article by Tony Robbins...it's SO true. Enjoy
The biggest mistake most businesses make is falling in love with their product or service, not with their clients.
If you are too focused on your product, you might overlook what’s best for your client and your product is nothing without a client to sell it to. However, when your client is your number one priority, your product becomes tailored to their interests. A happy client creates a great product.
Others are making a product or providing a service. They are the commodities. You are unique; you have differentiated your business by helping your clients solve a specific problem in a bold way. This is the key to making sure no one else in your industry even comes close. This is the bedrock principle behind hoe to Constantly Create Raving Fan Clients and Culture. It’s not just about being different, it’s about providing so much value that your clients can’t help but tell others about it — with genuine enthusiasm and excitement.
When it comes to client relationships, there are three dimensions of the relationship to be aware of. Your organisation will see the best transformation when you are focused on finding a better way to meet your client’s needs.
1. IT’S ALL ABOUT YOU.
This is the traditional client relationship and it’s why most businesses are always starting their relationships over. In this type of interaction, the focus is only about what you are getting out of the relationship and the minute your needs aren’t met, you’re gone.
Getting new clients and creating new relationships costs an organisation more money than striving to take care of the ones they have.
2. IT’S ALL ABOUT EQUALITY.
While this interaction creates more of a successful business-customer relationship than the relationship above, it still lacks the depth and quality of long-term. The feeling here is, “If I meet your needs, you’ll help me meet my needs,” but if one party becomes unreasonable, the relationship dies.
Whenever you want someone, internal or external, to do something, you need to meet their needs – it’s not effective to expect something because you demand it.
3. YOUR NEEDS ARE MY NEEDS.
A relationship where you are committed to meeting the other person’s needs no matter what. A business that creates this depth of a relationship with their clients will have the ultimate competitive advantage.
Going above and beyond for your clients often requires questioning conventional wisdom about their wants and needs. How can you anticipate your clients’ needs to consistently satisfy them?
When you are striving to surpass your clients’ expectations, it’s important to ensure you fit the third relationship dimension
Interested on people's views - do you agree?

20/06/2017

Don't fall in love with your product!

This is a great short article by Tony Robbins...it's SO true. Enjoy

The biggest mistake most businesses make is falling in love with their product or service, not with their clients.

If you are too focused on your product, you might overlook what’s best for your client and your product is nothing without a client to sell it to. However, when your client is your number one priority, your product becomes tailored to their interests. A happy client creates a great product.

Others are making a product or providing a service. They are the commodities. You are unique; you have differentiated your business by helping your clients solve a specific problem in a bold way. This is the key to making sure no one else in your industry even comes close. This is the bedrock principle behind hoe to Constantly Create Raving Fan Clients and Culture. It’s not just about being different, it’s about providing so much value that your clients can’t help but tell others about it — with genuine enthusiasm and excitement.

When it comes to client relationships, there are three dimensions of the relationship to be aware of. Your organisation will see the best transformation when you are focused on finding a better way to meet your client’s needs.

1. IT’S ALL ABOUT YOU.

This is the traditional client relationship and it’s why most businesses are always starting their relationships over. In this type of interaction, the focus is only about what you are getting out of the relationship and the minute your needs aren’t met, you’re gone.

Getting new clients and creating new relationships costs an organisation more money than striving to take care of the ones they have.

2. IT’S ALL ABOUT EQUALITY.

While this interaction creates more of a successful business-customer relationship than the relationship above, it still lacks the depth and quality of long-term. The feeling here is, “If I meet your needs, you’ll help me meet my needs,” but if one party becomes unreasonable, the relationship dies.

Whenever you want someone, internal or external, to do something, you need to meet their needs – it’s not effective to expect something because you demand it.

3. YOUR NEEDS ARE MY NEEDS.

A relationship where you are committed to meeting the other person’s needs no matter what. A business that creates this depth of a relationship with their clients will have the ultimate competitive advantage.

Going above and beyond for your clients often requires questioning conventional wisdom about their wants and needs. How can you anticipate your clients’ needs to consistently satisfy them?

When you are striving to surpass your clients’ expectations, it’s important to ensure you fit the third relationship dimension

Interested on people's views - do you agree?

31/05/2017

Below is a direct copy and paste from an email I received from one of my one to one clients - 4 of my clients who I am working with ongoing ranging from 15 months to over 2 years have all come from the same client referring me.

Made me smile... and an illustration of how making yourself referrable is an easy and guaranteed way to grow your business.

My client asked me to work with one of his friends and I asked whether he would speak with him first. This is his response below..... :)

"I will 100% call him and give him a nudge.

I will tell him how reluctant I was at first and how now my opinion has been radically changed on the benefits of using someone like yourself. Simon, Aidan and myself can’t all be wrong !!!!!!!!!!!!!!!!!

Don’t worry I will give him a good shove for you. He is like me, he just needs the courage to make that jump/plunge like making a parachute jump and he will be exhilarated/lifted by the experience as such."

If you don't have a referral program in your business, then you're missing an easy way to build a socially responsible, profitable business attracting high end coaching clients to your business.

Welcome your comments and hear how others successfully deploy their referral strategy.

25/05/2017

Proud to say I have been awarded number 47 in the top Business Coaching Blogs Globally

24/10/2016

How to Put Them in a Trance

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again.

The 5 essential keys are:
• Define your Unique Selling Proposition (USP)
• Put an effective sales offer to work
• Avoid the marketing pitfalls
• Use a world-class marketing perspective
• Get results!

We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign.

Define your Unique Selling Proposition (USP)

Take the time to ask yourself some questions from the prospective of the customers/clients. What would it take to get your attention?

What needs do you have that need to be met? What are the promises you want fulfilled?

Once you know the answers to these questions you can start putting together a plan to meet these needs. Then take a look at what USP your competitors are using to help you develop your own USP. Your USP is what you are “promising” your customers/clients. This is what’s going to set you apart from your competition.

Put an effective sales offer to work

To develop an effective sales plan, you need to:
1. Put together a headline that gets immediate attention.
2. Share benefits of your products/services speaking from the customers’ perspective.
3. Identify the specific needs met by your products/services.
4. Make it easy to do business with you by offering guarantees.
5. Share your specific sales proposition.
6. Walk your customers/clients through how they should respond and act.
7. Motivate with a call to action.

What this all means is, you need to put together what makes your products/services special and compel customers to buy. If they don’t feel like they NEED your product, they won’t buy. You need to answer a question, solve a problem or feed an obsession.

You need to provide them with all the information they need to make an informed and confident decision. Buyer’s remorse is one of the worst things that can happen.

Avoid the marketing pitfalls

There are 5 major marketing pitfalls many businesses fall into and you should avoid:
• Ignore market testing and push on with an inaccurate plan.
• Offer an incomplete case, or reasons, throughout their marketing plan.
• Fail to notice the needs of their prospective customers/clients.
• Fail to diversify their marketing options.
• Fail to get market opinions on their offers.

These are all areas to avoid. If you’ve been working through these lessons, avoiding these pitfalls should be easy and natural.

Use a world-class marketing perspective

World-Class marketing perspective is important, especially if you want to attract customers/clients from all over the world. You can do this a number of different techniques and activities:
1. Keep a marketing journal and scribble down anything innovative you see.
2. Keep encouraging your marketing department, or yourself, to try new things and dump the ones that aren’t working.
3. Order from your own company under a different name and analyse the process of ordering, shipping, online store, customer service and the product itself. This will show you where the areas for improvement in the customer experience.
4. Read every quality ad you can find and keep a file for future ideas to consider.
5. When out in public, watch how consumers behave in different situations and how they consider their purchases.
6. Step down a notch or two and work on the front lines with your sales and customer service staff.
7. Continuously acknowledge your staff, vendors and customers. Everyone works and shops better when they feel appreciated.
8. Always listen to feedback from employees and customers.
9. Continuously test markets, ads, and marketing techniques. This is the only way to stay successful and know what’s working and, more importantly, what’s not.
10. Offer more information in your marketing than anyone else. The more information you offer, the more products/services you’ll sell.
11. A great marketing plan can only get better. Continue to fine tune and refine your marketing plan based on testing results and feedback.
12. Be classy in your marketing. Make sure your marketing and advertising fits your company image, products/service and quality.
13. Improve your best marketing areas and drop those that aren’t working.
14. Focus on what you say, not how you say it. The best marketing ideas turn into the best marketing naturally.
15. Develop all your ads, campaigns and sales materials with an attention to compelling and factual information.

By using these techniques you can put your name out there to the world and become one of the top brands in your industry.

Get results!

The last area we are going to talk about is the best-satisfied customers. If your customers aren’t satisfied, you’ve wasted all your marketing resources and all chance of positive word-of-mouth advertising. You can satisfy your customers by:
• Providing quality products/services
• Providing high quality customer service
• Providing a low-pressure, highly informative sales experience
• Taking all the risk away with a great guarantee

To generate more business there are a couple of simple techniques that work every time:
• Build your database with a contest.
• Do regular mailings with sales, discounts, or other incentives.
• Find other creative ways to keep your current customers coming back for more.

“As long as the reward is directly related to your product or service, you can’t lose. Why not get started today? It’s so simple, it’s so seldom done, and it’s so profitable. And that’s the bottom line.” Jay Abraham

It is so simple! So, why aren’t you starting today? We can help you put together a great marketing plan that will get you results. Click Here http://vanguardmarketingacademy.com/myguidedtour to try our FREE test drive and find the tools and resources you need built by some of the biggest names in the marketing world.

The E-Learning Marketing System gives you the business-building tools and support you need based on your unique business needs.