Keywords Studios

02/09/2026

Can we actually predict the future of games?

At External Development Summit, Ben Oldroyd will take the Main Stage to explore how modern data science is changing game market intelligence.

He’ll look at how predictive modelling and probabilistic thinking can help teams make sense of development trends, investment patterns and market movements, and better assess risk and opportunity when there’s no simple answer.

🎤 Can We Predict the Future of Games?
📅 September 10 | 4:00 PM – 4:30 PM

And we’re especially excited to see Ben up there this year, with Keywords Studios presents the Main Stage sessions throughout .

Watch Ben’s preview below, and join us at the session in Vancouver next week.

31/08/2026

Herzlichen Glückwunsch to the gamescom team and vielen lieben Dank to everyone who joined us at . The energy levels were through the roof and contagious.

368,000 visitors from 131 countries. Keywords Studios represented about 0.02% of that, haha.

More than 1,600 exhibitors filled a fully booked show floor. We think that’s an encouraging signal for the games industry.

Then there was the huge indie area, plus record viewership for Opening Night Live with 78 million views, which featured some of the games we have the privilege to support.

These are big numbers to take in, but walking the show floor tells the story even better (our wrap video barely does it justice).

The show floor was packed with brilliant cosplay, stunning worlds built around the games people love, hundreds of indie teams putting new ideas into players’ hands, and fans everywhere curious about what comes next.

That curiosity made its way to our booth and client party too.

A huge thank you to our clients and partners who made time for us during a very busy week, and to everyone who stopped by Keywords Studios with an idea, a challenge or simply some excellent questions.

Until next time, Kölle. 💙

28/08/2026

Can you believe we're already on the last business day of gamescom?!

With one final day left in Cologne, we're eager to connect. Join us at booth A050 in hall 2.2 to find out how we could support your next game project and discuss hot topics such as smarter global game launches and practical AI adoption.

Wishing you a fantastic Friday 💙🎮

26/08/2026

Our gamescom booth is open!

Find us at stand A050 in hall 2.2 to talk about co-development, art, audio, localization, game testing, marketing strategy, fan engagement, or anything else you might need for your next game or entertainment project.

We’re more than 13,000 specialists across every time zone, with a brilliant crew here all week to connect, collaborate and talk games.

Wishing everyone a fantastic and successful show. Hope to see you around!

25/08/2026

🎮🇩🇪 The German games market is huge. It’s the fifth-largest in the world, in fact. But that’s not the most interesting bit.

Ahead of , we pulled out the insights from game’s latest Annual Report of the German Games Industry that stood out to us most.

Swipe through for what global developers and publishers should have on their radar. You can find the link to the full report in the comments.

See you in Cologne. 👋

18/08/2026

TOKYO GAME SHOW is always a highlight for us.

It’s a chance to reconnect with a games industry that brings an incredible depth of heritage, creativity and expertise. And this year makes that even more special, as TGS celebrates its 30th anniversary.

We’ll be at Makuhari Messe with our team in Japan, who understand the local landscape inside out, and with the wider Keywords Studios network that helps studios scale beyond a single market.

So whether you’re focused on Japan, planning for a Western launch, or balancing both at once, we’d love to talk about how the right support across art, development, localization, QA, player engagement and marketing can make that journey smoother.

📅 Book a meeting: https://www.keywordsstudios.com/en/about-us/news-events/events/tokyo-game-show-2026/?utm_source=facebook&utm_medium=organic_social&utm_campaign=events

14/08/2026

66% of players are comfortable with AI handling the first response, as long as it can escalate to a human when needed.

What’s the takeaway here?
Players want speed first, and a human when it counts.

So the best support model delivers both.

🔹 In-game by design: support lives inside the game, so context follows the player.

🔹 Player-first: every touchpoint is built around the player's experience.

🔹 AI for instant resolution: to handle the high-volume, first-touch moments players expect to be immediate.

🔹 Gaming specialists: when nuance and empathy matter, conversations should escalate cleanly to a specialist with full context.

What does that look like in practice?
AI resolves the password reset in 30 seconds. Games specialists handle the frustrated VIP who has hit a progression-blocking bug during a tournament.

Players are not asking game developers to choose between AI and humans. They’re asking for a better handoff between the two.

Looking to orchestrate both? Let’s talk.

13/08/2026

A fictional language can be one of the fastest ways to expose whether a localization workflow is built for immersion or just for throughput.

Why? Because once a constructed language enters the mix, the pressure points show up fast:

🔹 What stays fixed, and what needs to adapt for each market?
🔹 Who owns pronunciation guidance, and who can coach voice talent?
🔹 Do different character groups need different accent treatments?
🔹 How do you validate quality at scale without losing consistency?

Our new blog post looks at what changes when an IP includes a constructed language, and the localization decisions that matter most if you want to protect character, consistency and player immersion across markets.

You can read it here: https://www.keywordsstudios.com/en/about-us/news-events/news/how-to-localize-a-game-with-a-constructed-language-without-losing-character-or-immersion/?utm_source=facebook&utm_medium=organic_social&utm_campaign=services

What’s your go-to example of a constructed language done well across markets?

What changes when a game includes a constructed language?1. Not everything should be localized in the same wayThe first step is to decide what stays fixed and what should adapt.In some projects, full lines in the constructed language need to remain exactl

12/08/2026

Entertainment service providers have traditionally priced their deliverables. But what about the operational by-products: the data created while delivering results?

Here’s the data that many businesses are not pricing today.

🔹 Localisation workflows create parallel-text datasets across dozens of language pairs. That is exactly the kind of data multilingual AI models need for training.

🔹 QA produces patterns showing where systems fail. These can help train AI testing tools and improve player experiences.

🔹 Trust and safety teams generate real-world toxicity classifications and moderation decision logs. This data can help train and evaluate AI safety systems.

🔹 Dubbing creates multilingual voice recordings that could support speech and voice AI.

These assets could become increasingly valuable to AI organisations. There is one major caveat, of course: ownership, consent, licensing and provenance must be designed into the model from the beginning.

In his article 'The Great Data Inversion', JC Langley explores why the next evolution of entertainment services may involve pricing not only the labour, but the data and insight generated through it.

Read his full perspective: https://www.keywordsstudios.com/en/about-us/news-events/supercharged-newsletter/supercharged-edition-06/ -TGpKYzFxdFVqcXUrM2lrZS9QcnhaUT09

05/08/2026

Console support has a friction problem. Players don’t want to type out a support request using a controller.

Gameloft tackled that with Helpshift’s patented Console QR Support.

With a single scan, players move seamlessly from their PlayStation, Xbox, or Nintendo Switch to a mobile support experience, without losing context.

When there’s an update on their case, Gameloft can even notify players in-game with a new QR code, bringing them straight back into the conversation.

The results:

• 85% deflection rate

• 55% of incoming issues resolved through automation

• 51% faster resolution times
• $1.6M in annual support cost savings

• and their biggest improvement was in CSAT

Great support starts by removing friction. Every unnecessary step increases the chance a player disengages.

If console support is still your weakest channel, it may be time to rethink the player experience.