Sunstone

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Your sales team is working hard. But are they working with the right data?Manual searches, outdated industry codes and u...
04/08/2026

Your sales team is working hard. But are they working with the right data?

Manual searches, outdated industry codes and unreliable company data don't just slow teams down, they quietly drain pipeline quality, waste budget and cost you deals.

Sunstone gives sales leaders a clearer, more accurate view of their Irish market. So your team spends less time guessing and more time engaging the right companies, at the right time.

See More. Sell More.

Discover more at sunstone.ie.

Are outdated industry codes costing you pipeline?Traditional classifications tell you what a business used to do — not w...
22/07/2026

Are outdated industry codes costing you pipeline?

Traditional classifications tell you what a business used to do — not what it does today. When your prospecting data is broad or stale, your sales team wastes time chasing the wrong targets.

Sunstone's Market Activity Profiling System (MAPS) is built for revenue teams who need precision. By analysing real commercial activity, MAPS reveals exactly how businesses operate right now — so your team can identify, qualify, and prioritise the prospects most likely to convert.

Less noise. More pipeline. Faster wins.

Discover more at sunstone.ie.

Better business research starts with reaching the right organisations. For research teams, strong market data can improv...
10/07/2026

Better business research starts with reaching the right organisations.

For research teams, strong market data can improve targeting, support more efficient outreach, and help build a clearer picture of the business landscape.

Sunstone worked with Ipsos B&A to strengthen business research in Ireland, supporting more effective company profiling, targeting, and research planning.

Read how Ipsos B&A strengthened business research in Ireland 👉 https://www.sunstone.ie/resources/customer-stories/how-ipsos-ba-strengthened-business-research-in-ireland/

Most market sizing frameworks tell you how big the opportunity is.They don't tell you who to call on Monday morning.TAM,...
03/07/2026

Most market sizing frameworks tell you how big the opportunity is.

They don't tell you who to call on Monday morning.

TAM, SAM, and SOM are useful starting points, but they leave a critical gap between market potential and sales ex*****on.

Sunstone's Bespoke Addressable Market Reports close that gap.

Using Ireland's most precise B2B dataset, proprietary MAPS classifications, and deep commercial analysis, we identify the specific companies, segments, and opportunities that align with your ideal customer profile.

Less noise. More signal. A clearer path to revenue.

👉 Explore BAM Reports: https://www.sunstone.ie/bespoke-market-reports/

A clearer market view can make sales planning sharper, faster, and more focused. For growth teams, structured market int...
01/07/2026

A clearer market view can make sales planning sharper, faster, and more focused.

For growth teams, structured market intelligence helps identify which companies are most relevant, which segments deserve attention, and where sales activity can have the greatest impact.

Sunstone worked with Financefair to create a more actionable view of the Irish market, supporting clearer segmentation, stronger prioritisation, and a better foundation for growth.

Read how Financefair gained a clear, actionable view of the Irish market 👉 https://www.sunstone.ie/resources/customer-stories/how-financefair-gained-a-clear-actionable-view-of-the-irish-market/

29/06/2026

Looking for better-fit prospects?

A company record should tell your sales team more than a name, address and sector.

For growth planning, teams need to know what a company does, who it serves, where it operates, how visible it is online, whether it is contactable, and how closely it matches their ideal customer profile.

Sunstone combines structured company data, MAPS classifications, market signals and analysis to help teams move from broad lists to prioritised prospects.

See more of your market. Sell to the right companies.

Want to find better-fit prospects? Let’s talk 👉 https://www.sunstone.ie/contact/

26/06/2026

We’re proud to be finalists tonight at the eir business Chambers Ireland Awards 2026 in two categories:

AI & Data Innovation / Analytics Award
Digital Transformation & Technology Award

These nominations mean so much to the Sunstone team and reflect the work happening across data, technology, market intelligence, AI-led innovation, and digital transformation.

A huge thank you to Chambers Ireland and eir business for championing and celebrating the businesses driving innovation, ambition, and progress across Ireland. It’s a privilege to be recognised alongside such a brilliant group of finalists.

Wishing everyone the very best of luck tonight!

Expanding into a new market creates a huge opportunity when the right intelligence is in place.For growing companies, th...
25/06/2026

Expanding into a new market creates a huge opportunity when the right intelligence is in place.

For growing companies, the first step is understanding where the strongest-fit opportunities sit, who the key players are, and how to approach the market with confidence.

Sunstone worked with Grounded to support their entry into the Irish market, helping them build a clearer view of where their offer could fit and how to focus their early growth activity.

Read how Grounded entered the Irish market with clarity and confidence: https://www.sunstone.ie/resources/customer-stories/how-grounded-entered-the-irish-market-with-clarity-and-confidence/

Local business growth starts with knowing where to focus.In collaboration with Dún Laoghaire-Rathdown County Chamber of ...
18/06/2026

Local business growth starts with knowing where to focus.

In collaboration with Dún Laoghaire-Rathdown County Chamber of Commerce, Sunstone developed the Dún Laoghaire-Rathdown Bespoke Locale Report, a data-led view of one of Ireland’s most dynamic local economies.

The report explores local business activity, resident demand, digital maturity, housing growth, town centres, and future opportunities across the county.

Read the full report:
https://www.sunstone.ie/resources/reports/dun-laoghaire-rathdown-bespoke-locale-report/

Looking to build this level of insight for your region? Get in touch with us:
https://www.sunstone.ie/contact/

📈 Planning your 2026 sales strategy?Your market can look clear on paper, but standard classifications often miss how com...
15/06/2026

📈 Planning your 2026 sales strategy?

Your market can look clear on paper, but standard classifications often miss how companies actually operate.

Companies can share the same classification but behave in completely different ways, with different services, customer types, digital signals, and levels of commercial fit.

💻 That’s the problem Sunstone solves.

We combine proprietary company data, MAPS classifications, digital signals, and commercial analysis to build a clearer view of your target market.

Find the right companies. Focus the sales effort.

Get in touch with us 👉 https://www.sunstone.ie/contact/

Address

24-26 Bridge Street, Ringsend
Dublin
D04P627

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