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07/04/2026

Looking to expand your TAM in 2026?

Most teams are working within a limited view of their market.

Learn how Sunstone helps you uncover a more accurate, expanded total addressable market.
https://www.sunstone.ie/

02/04/2026

Want to grow your sales in 2026?

The teams winning right now aren’t doing more, they’re targeting better with better data. Sunstone provides the data that makes that possible, helping you focus on the right companies so your outreach converts.

Learn more: https://www.sunstone.ie/

27/03/2026

Your next revenue pool isn’t in your current market.

Most organisations define their market too narrowly, relying on classifications that limit how they identify opportunity.

In reality, companies that could benefit from your offering often sit outside your defined market.

They don’t share the same label, but they behave similarly, face similar challenges, and require similar solutions.

Sunstone’s proprietary Market Activity Profiling System (MAPS) identifies these adjacent revenue pools by analysing real company activity.

Instead of relying on static definitions, it uncovers businesses that align with your offering based on how they actually operate.

The result is a broader, more accurate view of your addressable market and a clearer path to revenue growth.

Learn more:
https://www.sunstone.ie/

26/03/2026

Industry labels don't define your TAM.
Real market activity does.

Most TAM models are built on broad classifications like NACE or SIC.

The problem is that companies in the same "industry" often behave completely differently.

The result is an overstated, misaligned TAM that is difficult to act on.

Sunstone's MAPS takes a different approach. It analyses what businesses actually do, how they position themselves, and how they operate.

The result is a more accurate, behaviour-based view of your true addressable market.

Learn more:
https://www.sunstone.ie/

25/03/2026

Your target audience isn’t wrong.
It’s based on outdated assumptions.

Most teams define their market using static classifications and legacy data that no longer reflects how companies actually operate.

SaleSight, powered by Sunstone’s proprietary MAPS technology, takes a fundamentally different approach.

By analysing real company behaviour and characteristics, it identifies the companies that genuinely align with your offering, not just those that look similar on paper.

Instead of relying on outdated definitions, you’re working from a live, data-driven view of your market.

Learn more:
https://www.sunstone.ie/platform/

24/03/2026

A clear view of your market leads to better decisions.

Most organisations are working from broad, generic definitions that don't reflect reality.

Sunstone's Bespoke Market Reports provide a structured, data-led view of what is truly addressable, helping you prioritise the right opportunities and focus your efforts where they matter most.

Learn more:
https://www.sunstone.ie/bespoke-market-reports/

23/03/2026

Most B2B sales strategies are built on industry classifications.

The problem is those classifications are often too broad to reflect how companies actually operate.

Take “Software Development.”

It can include CRM platforms, HR software, cybersecurity providers, and fintech companies, each with different buyers, priorities, and sales motions.

When these businesses are grouped together, targeting becomes less precise.

This is where classification starts to impact outcomes.

Sunstone’s Data Universe uses MAPS (Market Activity Profiling System) to organise businesses based on real commercial activity, not just high-level labels.

Because how a business operates determines how it should be targeted.

Learn more:
https://www.sunstone.ie/contact/

20/03/2026

How you understand businesses determines how you organise and target them.

When that understanding is built on broad industry classifications, it creates a gap between strategy and reality.

Businesses are grouped in ways that don’t reflect how they actually operate. As a result, targeting becomes less precise, and resources are directed toward companies that were never a strong fit.

The issue is not effort. It is the underlying data.

Sunstone’s Data Universe addresses this by mapping 270,000+ actively trading Irish businesses using MAPS (Market Activity Profiling System), an activity-based classification built around real commercial behaviour.

This enables teams to organise markets more effectively, target with greater accuracy, and understand where real opportunities exist.

Explore more:
https://www.sunstone.ie/contact/

19/03/2026

Fewer conversations doesn't mean weaker pipeline. It means sharper targeting.

Most revenue teams treat volume as the answer. More outreach. More discovery calls. More activity.
The real issue? They're burning CAC on low-fit accounts because prioritisation is broken.

Calls for a strategy:

- Filter by structural fit before you dial
- Prioritise accounts that match your win profile, not your wish list
- Let data define your ICP, don't guess it into existence

SaleSight gives you that filtering layer. 270,000+ Irish businesses, enriched with MAPS classification and financial signals that tell you who's worth the conversation.

Fewer calls. Higher win rates. Lower acquisition cost.

Learn more: https://www.sunstone.ie/platform/

18/03/2026

Regional opportunity mapping reveals exactly where your ideal customers operate.

Understanding that distribution allows you to prioritise market entry, structure territories, and allocate resources with greater precision.

Sunstone's Data Universe covers 270,000+ actively trading Irish businesses with MAPS classifications, delivering geographic precision that traditional datasets simply miss.

Know your ICP. Know where they cluster. Transform strategy into action.

https://www.sunstone.ie/contact/

12/03/2026

High-volume outreach doesn't solve pipeline problems, it amplifies them.

If you're targeting accounts based on broad segmentation or outdated classifications, every touch burns budget on prospects that were never viable.

The real cost isn't just wasted effort. It's inflated CAC, lower win rates, and extended cycles driven by structural data gaps, not ex*****on failures.

SaleSight gives revenue teams activity-based intelligence on 300,000+ Irish businesses, classified by what they actually do in the market.

Precision beats volume when building pipeline that converts.

11/03/2026

Most European company data still relies on NACE industry classifications.

The problem? NACE was designed for regulatory reporting, not commercial planning.

A single “professional services” code can include law firms, consultancies, and recruitment agencies, masking the operational differences that shape buyer intent.

Revenue teams need granular, activity-based intelligence that reflects what businesses actually do.

That’s why we built MAPS.

It delivers precision classifications across 270,000+ Irish businesses, mapping real commercial activity instead of regulatory categorisation.

Stop planning with tools built for tax authorities.
Start with data designed for revenue.

Talk to our team:
https://www.sunstone.ie/contact/

Address

24-26 Bridge Street, Ringsend
Dublin
D04P627

Website

https://www.sunstone.ie/

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