26/08/2026
Does your packaging already meet the EU's new requirements?
The European Union has introduced the Packaging and Packaging Waste Regulation (PPWR), a framework designed to cut waste and push the market toward more recyclable and reusable materials. The rules are already in force and are being phased in gradually, reaching anyone who places packaging on the EU market, including companies exporting from Brazil to Ireland.
For businesses in the Brazil Ireland corridor, this is exactly the kind of shift worth watching closely, since it can touch labelling, materials and compliance timelines.
Moments like this are where being part of a connected community pays off. Inside BICC, questions turn into conversations, whether with a Strategic or Sector Advisor or with another member who has already been through it.