19/10/2026
Here's something that surprises many business owners...
You can make €50,000 profit and still have very little money in the bank.
Let me give you a simple example.
Imagine your company makes €50,000 profit over the year.
Sounds good, right?
But during that same year:
💶 You repay €15,000 of loan principal.
💶 You spend €12,000 on new equipment.
💶 Your customers owe you €18,000 more than they did at the start of the year.
That's €45,000 of cash tied up or paid out.
So despite reporting a €50,000 profit, the business might have generated only around €5,000 of additional cash from these movements.
And that's before considering other changes in working capital.
The lesson?
Profit tells you whether your business is making money.
Cash flow tells you whether you can pay your bills.
You need to understand both.
This is one of the reasons I'm developing the free Financial Clarity Series through my new venture, Forward IQ.
I want to make these everyday financial concepts easier for business owners to understand.
Without complicated accounting jargon.
💬 Do you regularly look at your cash flow, or do you mainly rely on your bank balance?