03/09/2026
What happens when you build AI into a website as part of the customer experience rather than adding it as an afterthought? That was part of the thinking behind our work with Connect the Dots Tours of Ireland.
The project combined website strategy, digital marketing and AI integration to create a stronger online experience for people researching and planning tours of Ireland.
One of the key additions was an AI-powered website assistant, designed to help potential customers find information and ask questions as they explore the site.
It’s a good example of how we think AI should be used in websites: not because AI is fashionable, but because it can solve a genuine customer or business problem.
We’ve put together the full case study covering the project and the thinking behind it.
👇Read the case study:
https://www.contentplan.ie/connect-the-dots-tours-of-ireland/