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Content Plan Helping Irish businesses grow through practical Digital Marketing, AI, websites, content and training. It's a WIN | WIN !

We work with SMEs, Local Enterprise Offices and public sector organisations to build digital capability and deliver measurable results. Content Plan: A Company established through listening to the requirements of business and providing a content outsource solution that allows choice for budget management whilst adding brand value and increased ROI potential.

16/10/2026

𝐌𝐞𝐞𝐭 𝐍𝐢𝐚𝐥𝐥 𝐃𝐞𝐯𝐢𝐭𝐭, 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 & 𝐀𝐈 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 & 𝐓𝐫𝐚𝐢𝐧𝐞𝐫 👋

Niall works across our digital marketing and AI projects, helping businesses and organisations build skills, improve their online presence, and use digital tools more effectively.

With over 20 years' experience, his work covers everything from digital strategy, websites and SEO to developing and delivering training programmes, mentoring businesses and helping organisations adopt AI.

A big part of Niall's approach is keeping things practical. He believes businesses should start by understanding their customers, their objectives and the problems they're trying to solve, rather than jumping straight into the latest tools or technology.

It's an approach he regularly discusses as one of the hosts of our Digital & AI Decoded podcast.

🤝 Meet the people behind Content Plan.

Meet Niall and the Content Plan team:
https://www.contentplan.ie/about-us/

13/10/2026

𝐌𝐞𝐞𝐭 𝐃𝐞𝐧𝐢𝐬 𝐉𝐚𝐬𝐭𝐫𝐳𝐞𝐛𝐬𝐤𝐢, 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐀𝐈 🤖

Denis works across our AI training and consultancy projects, helping businesses and organisations understand how they can use AI in practical ways.

His role covers everything from designing and delivering AI training programmes to helping organisations develop AI policies, identify opportunities for automation and build AI assistants that support their everyday work.

Denis believes businesses should start with the problem they're trying to solve, rather than the technology itself. It's about identifying where AI can genuinely save time, improve processes and help people work more effectively. This is an approach he regularly discusses on our Digital & AI Decoded podcast.

🤝 Meet the people behind Content Plan.

Meet Denis and the Content Plan team:
https://www.contentplan.ie/about-us/

09/10/2026

Before you ask AI to help with a task, have you clearly defined what you're trying to do?

It's something we see regularly when working with businesses. People are keen to use AI, but haven't always stopped to think about the task or process they want to improve.

Denis and Niall discuss why it's important to understand the process before introducing AI.

A few useful questions to ask yourself:

🔹 What exactly am I trying to achieve?
🔹 How does the task or process work currently?
🔹 Where are the problems, bottlenecks or repetitive steps?
🔹 Which parts could AI realistically help with?

You don't need to map out every detail, but a little time spent understanding the task can make a big difference to the results.

Start with the problem, not the technology.

From Episode 8 of Digital & AI Decoded: Build an AI Assistant Before You Build an AI Agent:
https://www.contentplan.ie/podcast/build-an-ai-assistant-before-you-build-an-ai-agent/

08/10/2026

What if you could look at the same business challenge through the eyes of your customers, competitors and different experts? 🤖

One of the more interesting ways to use AI is to get it to look at a problem from different perspectives, rather than simply asking it for an answer.

Marie Ryan, Denis Jastrzebski and Niall Devitt discuss how businesses can use AI to explore different roles, understand customers, research competitors and investigate market opportunities.

For example, you could ask AI to:

👉 Act as a marketing strategist and review your positioning and messaging.

👉 Look at your business from a customer's perspective and identify potential questions, concerns or objections.

👉 Help research competitors and identify differences in their offerings, pricing or positioning.

👉 Explore market trends and opportunities you might not have considered.

Of course, AI-generated perspectives aren't a substitute for actual customer feedback or reliable market research. But they can be a useful starting point for asking better questions, challenging assumptions and identifying areas worth investigating.

The real value isn't always getting AI to give you the answer. Sometimes it's getting AI to help you look at the problem differently.

From Episode 8 of Digital & AI Decoded: Build an AI Assistant Before You Build an AI Agent:
https://www.contentplan.ie/podcast/build-an-ai-assistant-before-you-build-an-ai-agent/

08/10/2026

Building an AI assistant is relatively easy. Building one that genuinely adds value to your business takes a little more thought. 🤖

Marie Ryan, Denis Jastrzebski and Niall Devitt discuss some key steps involved in creating an AI assistant that's genuinely useful.

It's not just about writing a clever prompt.

You need to think about:
- The task or problem - what are you actually trying to achieve?
- Roles - what perspective or expertise should AI bring to the task?
- Context and knowledge - what information does it need about your business, customers or processes?
- Rules and guardrails - what should it do, and what should it avoid?
- Human review - how will you check the quality of what it produces?
- Iteration - how will you improve the assistant based on experience and feedback?

And importantly, you need to consider whether it's actually saving time, improving the quality of work or helping you make better decisions.
The objective isn't simply to build an AI assistant. It's to build one that makes a meaningful difference to how you work.

From Episode 8 of Digital & AI Decoded: Build an AI Assistant Before You Build an AI Agent:
https://www.contentplan.ie/podcast/build-an-ai-assistant-before-you-build-an-ai-agent/

07/10/2026

What are some of the biggest mistakes businesses make when using AI? 🤖

In Episode 8 of Digital & AI Decoded, Marie Ryan and Denis Jastrzebski highlight two that come up again and again.

Marie talks about not giving AI enough context. We give it a basic prompt, provide very little information about the business or situation, and then wonder why the answer is generic.

Denis raises another important issue: using AI for work you don't understand well enough to judge yourself.

AI can produce a very convincing answer. But if you don't understand the subject, how do you know whether that answer is actually any good?

Two relatively simple principles:
👉 Give AI the context it needs.
👉 Make sure a human with the right knowledge can evaluate what comes back.

AI can help you do better work. It shouldn't remove the thinking and judgement from the process.

From Episode 8 of Digital & AI Decoded: Build an AI Assistant Before You Build an AI Agent:
https://www.contentplan.ie/podcast/build-an-ai-assistant-before-you-build-an-ai-agent/

06/10/2026

One of the simplest ways to get more useful answers from AI is to give it a role. 🤖

Marie Ryan gives a great example. Imagine you're running a gym and trying to work out how to grow the business:

Ask AI to look at the problem as an intern, and you'll get one perspective.
Ask it to act as an accountant, and it will focus much more on costs, pricing, revenue and profitability.
Ask it to act as a marketing strategist, and the conversation shifts towards customers, positioning, messaging and growth.

Same business. Same problem. Different perspectives.

Instead of relying on one AI answer, you can use different roles to explore the same problem from several angles and potentially spot something you hadn't considered.

From Episode 8 of Digital & AI Decoded: Build an AI Assistant Before You Build an AI Agent:
https://www.contentplan.ie/podcast/build-an-ai-assistant-before-you-build-an-ai-agent/

05/10/2026

Before you try to automate a process with AI, make sure you actually understand the process. 🤖

Denis Jastrzebski makes a simple but important point: one of the best ways to get value from AI is to start with a clearly defined process.

What are the steps?
What information is needed?
What decisions have to be made?
Where does human judgement come in?
And where could AI genuinely help?

If the process itself is unclear or inconsistent, adding AI isn't necessarily going to fix it. Define the process first. Then look at where AI can make it faster, easier or more efficient.

From Episode 8 of Digital & AI Decoded: Build an AI Assistant Before You Build an AI Agent:
https://www.contentplan.ie/podcast/build-an-ai-assistant-before-you-build-an-ai-agent/

05/10/2026

One of the biggest mistakes people make with AI? Not giving it enough context. 🤖

Marie Ryan talks about a very common problem: we give AI a short instruction and expect it to understand our business, customers and what we're trying to achieve. Then we wonder why the answer is generic.

One of Marie’s suggestions is particularly useful: get AI to ask you questions first. Tell it what you're trying to achieve and let it identify the information it needs from you before it starts producing an answer.

The quality of what you get from AI often depends on the quality of the context you give it.

From Episode 8 of Digital & AI Decoded: Build an AI Assistant Before You Build an AI Agent:
https://www.contentplan.ie/podcast/build-an-ai-assistant-before-you-build-an-ai-agent/

We don’t deliver nearly as many in-person programmes as we used to. In recent years, the appetite from businesses has sh...
02/10/2026

We don’t deliver nearly as many in-person programmes as we used to. In recent years, the appetite from businesses has shifted heavily towards online training because of the flexibility it offers.

But this programme is bucking that trend. A few photos from our current Design Like a Canva Pro programme with Local Enterprise Office Meath delivered in person by Debbie Ringwood, Canva Certified Community Trainer.

It’s a practical three-part programme helping businesses move beyond simply using Canva templates and start creating better, more consistent and more professional content for their businesses.

And there are definitely some subjects where being in the room together, working through things practically and learning from each other still works particularly well 👍

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