06/10/2026
ChatGPT Ads have arrived in Ireland, and we’ve been working through our own campaigns since the beta launched a few weeks ago.
The first signs were certainly encouraging. Within our first two hours, we spent €20 and received a legitimate digital marketing enquiry which looks likely to become a new client.
But one enquiry does not tell us whether a new advertising channel will be profitable over time.
Since then, we’ve been looking closely at the questions that really matter. Who can we reach? What can we measure? And what can we change when something isn’t working?
There is an opportunity here, but ChatGPT Ads also work quite differently from Google Search. Advertisers have less visibility into the conversations that lead to clicks and conversions, which makes figuring out exactly what is driving performance more difficult.
Our latest blog looks at how ChatGPT Ads currently work in Ireland, who can advertise, what we’ve learned from our own campaigns and where we think the opportunity lies.
Read the full article:
https://www.swotdigital.com/chatgpt-ads-have-arrive-in-ireland-a-new-source-of-leads-or-a-blackbox-headache/