Hanna McDonnell Marketing

Hanna McDonnell Marketing Your Outsourced Marketing Manager,
managing your marketing needs for you

24/04/2026

Working as a Fractional CMO and Outsourced marketing manager often means I work with clients that are working their way up to having a full time marketing person as part of their team.

But before they do, many need that extra helping hand to align their marketing with what they do.

If you are struggling to get your marketing going or thinking about outsourcing, let’s start a conversation on how I can help.

Link in the bio - book a call and we can start from there!

Do you have a marketing plan in place for your business?Sometimes, it feels like you can just wing it, but not having a ...
26/01/2026

Do you have a marketing plan in place for your business?

Sometimes, it feels like you can just wing it, but not having a plan can often mean things can get a little chaotic. You might find yourself sending out emails to potential clients that just don’t sound like you, posting on social media when you have time and what pops into your head or posting images that don’t match with your company, purpose, values or your customers (yes, all animal photos are cute, but if it has no relevance to your business, should you really be posting it?)

Take the time to look at your marketing plan, align it to where you want your business to go in 2026 and watch your business grow!

We have availability during February, so reach out if you need guidance for your marketing plan!

I’ve recently launched my LinkedIn newsletter, and if you’re a business owner or professional who wants clearer, more co...
21/01/2026

I’ve recently launched my LinkedIn newsletter, and if you’re a business owner or professional who wants clearer, more confident marketing without the fluff, this is for you.

Here’s what subscribing gets you:

✨ Practical LinkedIn & marketing insights you can actually use
✨ Clear guidance (no trends-for-the-sake-of-trends)
✨ Real-world examples from working with SMEs and corporates
✨ Consistent ideas to help you stay visible, even when life gets busy
✨ First access to resources, trainings, and events

No noise. No overcomplication. Just useful marketing support, delivered straight to you.

👉 Hit Subscribe and let’s cut through the noise of marketing trends and focus on what truly helps your business grow — with strategy that makes sense.

January is when motivation is high… until real life kicks back in.Here’s the truth: consistency in marketing isn’t about...
19/01/2026

January is when motivation is high… until real life kicks back in.

Here’s the truth: consistency in marketing isn’t about posting every day. It’s about showing up reliably, even when things get busy (and they always do).

A few ways to stay consistent in 2026 — without burning out:

- Lower the bar, not the standard
One strong post a week beats five rushed ones you’ll regret. Consistency is about rhythm, not volume.

- Work in seasons, not weeks
Batch content around themes (launches, events, quieter periods) so you’re not starting from scratch every Monday.

- Repurpose smarter
One idea can become a post, a carousel, a short video, and an email. You don’t need more ideas, just better use of the ones you already have.

- Use tools like a safety net
Schedulers, content libraries, AI-assisted drafts — these aren’t shortcuts, they’re support systems.

- Plan for “busy you”
Have evergreen posts ready for the weeks when work, life, or energy takes priority.

Consistency builds trust. Trust builds visibility. And visibility builds business, even when you’re not online 24/7.

👉 If staying consistent feels harder than it should, reach out. Support doesn’t mean losing control. It means gaining momentum.

January is well and truly underway, and it’s time to get back into the swing of things. ✨I’m officially back, fully open...
15/01/2026

January is well and truly underway, and it’s time to get back into the swing of things. ✨
I’m officially back, fully open, and working my normal hours for 2026.

If the start of the year has already shown you that marketing feels overwhelming, unclear, or constantly pushed to the bottom of the list — you’re not alone. This is exactly where I support businesses like yours.

Here’s how I can help in 2026:

✔ Fractional CMO support – strategic leadership without the full-time cost
✔ Marketing strategy & planning – clear direction, not guesswork
✔ Social media management – consistent, purposeful content that reflects your brand
✔ LinkedIn training & profile optimisation – for individuals and teams
✔ Consultancy & mentoring – a sounding board when you need one

Whether your marketing needs a fresh plan, stronger consistency, senior-level guidance, or it’s time to outsource altogether, we can build a solution that fits your business and your goals.

👉 If you’d like a helping hand, send me a DM or email [email protected] and let’s chat about how we can make 2026 a strong, sustainable year for your marketing.

A year ago, I took over a client’s Facebook account.Their posts were being seen — but not enough people were seeing them...
08/01/2026

A year ago, I took over a client’s Facebook account.

Their posts were being seen — but not enough people were seeing them.

Fast forward 12 months, and their post views have increased by nearly 5,000% — organically.

No big ad spend.
No viral gimmicks.
Just the right strategy, consistency, and understanding of how social media actually works.

This is why outsourcing your social media can make such a difference 👇

🔹 Consistency without the stress
Posting regularly matters. When a business owner is busy running everything else, social media often slips. Outsourcing ensures your brand shows up consistently — which directly impacts reach and views.

🔹 Strategy over guesswork
Every post had a purpose — timing, messaging, and format all worked together. That’s what drove a 5,000% increase in views.

🔹 A fresh, objective perspective
An outsourced social media manager sees your business from the outside — the way your audience does. That clarity helps shape content that connects, not just content that fills a feed.

For small businesses, social media isn’t optional anymore.
It’s where visibility is built, trust is formed, and buying decisions begin.

If people can’t see your content, they can’t connect with your brand.

And when your content is seen consistently, growth follows.

💬 If you’re posting but not seeing results, let’s talk.

Sometimes one change makes all the difference.

November always feels like networking season: events, conferences, local meet-ups.But here’s the thing: networking is on...
12/11/2025

November always feels like networking season: events, conferences, local meet-ups.
But here’s the thing: networking is only half the work.

The other half is what people see when they look you up afterwards. Is your LinkedIn active? Do you have fresh posts that show your expertise?

👉 If you’d like your socials to match the credibility you bring in-person, let’s book a session and get your profiles polished before your next event.

Do you feel like you’re constantly creating new content?Here’s a secret: you don’t always have to.One blog can become 3 ...
10/11/2025

Do you feel like you’re constantly creating new content?
Here’s a secret: you don’t always have to.

One blog can become 3 LinkedIn posts.
One client testimonial can become a graphic, a Reel, and a story.
One question you answer often can become a carousel.

Repurposing isn’t lazy. It’s smart.

👉 If content creation feels overwhelming, let me help you design a system that works harder for you, so your ideas go further without extra hours.

Why not look at my consultancy and mentoring packages if you want to build your content with me, or if your business needs your full attention, we can take over your accounts.

Find more information below:
https://www.hannamcdonnellmarketing.ie/social-media

New month, new content ideas! November is the perfect time to lean into themes like gratitude, holiday prep, and year-en...
03/11/2025

New month, new content ideas! November is the perfect time to lean into themes like gratitude, holiday prep, and year-end reflections. If you’re looking for inspiration, swipe through the graphics to see what’s coming up, and start planning your posts to engage your audience all month long.

Pick the holidays and themes that resonate with your brand, and let’s make this month content-rich! 🍂

Marketing breaks happen. Life gets busy.What matters is not the break – but coming back with fresh energy.👉 If you’ve ha...
29/10/2025

Marketing breaks happen. Life gets busy.

What matters is not the break – but coming back with fresh energy.

👉 If you’ve had a quiet spell online, make this your “welcome back” post.
And if you’d like support staying consistent even when life is hectic, let’s chat about outsourcing your social media.

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