Daly Marketing Solutions

09/04/2020

Why offline marketing is still an important ingredient in making that sale.

If you've been trying to promote your business online for a while with little to no success, it's high time to back it up with offline marketing.

09/04/2020

Some brands really have a finger on the collective pulse 😂


05/04/2020

Facebook offers a way for local businesses to create digital gift cards so customers can continue support them through these challenging times.

Facebook is offering a way for your customers and prospects to support your business with GIFT CARDS. This is particularly aimed at providing digital gift cards for people's favorite local businesses. If you are a local business owner, you set up a gift card with one of Facebook's partners: Square or Kabbage. Go to: facebook.com/business/boost/gift-cards

🎁 Once you’ve successfully set up your gift card, Facebook says, "people in your community will be able to discover it on Facebook and purchase if they choose." So, in addition to having your gift card appear in the gift card listing/registry and shown to local people in their FB news feed, you could also share posts on FB, publish to your Stories on FB & IG, showcase on a FB Live, share across other social channels, send out via your Messenger chatbot, email your subscribers, etc.

[NOTE: the gift card feature may only be available in the US for now. Boo! But will hopefully expand to other countries, and it's also apparently coming to Instagram.]

💥 ADDITIONAL RESOURCES 💥
Along with the Gifts Card feature, here's a list of support Facebook is providing to Small Business Owners during the COVID-19 Crisis:

1️⃣ SMALL BUSINESS GRANTS PROGRAM
🔗 https://www.facebook.com/business/boost/grants
$100M in cash grants. Up to 30,000 eligible small businesses in more than 30 countries where Facebook operates will be able to receive the grant.

To be eligible to apply, you must:
∙ Have between 2 and 50 employees
∙ Have been in business for over a year
∙ Have experienced challenges from COVID-19
∙ Be in or near a location where Facebook operates

🇺🇸 Of the $100M grant fund, per Facebook COO, Sheryl Sandberg on April 2, 2020: "In the US, we are committing $40 million to support 10,000 small businesses in 34 locations where our employees live and work. Those local businesses can go to facebook.com/grantsforbusiness to see the eligibility for applications, which will start in the US next week." (week beginning April 6th).

2️⃣ FUNDRAISING CAPABILITIES - business owners can create a personal fundraiser on Facebook for their business and ask their loyal customers for support during this critical time.

3️⃣ TEMPORARY SERVICE CHANGES - announcement feature

4️⃣ BUSINESS RESOURCE HUB
🔗 https://www.facebook.com/business/boost/resource
All the above + Resilience Toolkit, Quick Action Guide, Boost with Facebook Groups, and more.

See also:
🔗 https://www.facebook.com/business/news/our-continued-support-for-businesses-through-the-coronavirus-outbreak/
🔗 https://about.fb.com/news/2020/04/coronavirus/
🔗 https://www.socialmediatoday.com/news/facebook-adds-gift-card-discovery-tool-service-impact-listings-to-help-bus/575426/

What do you think? Are you able to take advantage of these resources? Is Facebook doing enough to support users and businesses across its family of apps and services?

02/04/2020

You might think its a crazy time to market your , but with so many people & online right now - it's perfect! Here are 10 Digital Marketing Ideas to Consider During the Coronavirus from Thrive Agency bit.ly/3dNDvt7