17/06/2026
Retail has a habit of holding onto things long after they've stopped being effective.
One example? Free delivery thresholds.
In my conversation with Ben Newbon-Stead, he challenged retailers to take another look at thresholds that may have been set years ago and never reviewed; customer behaviour has changed, costs have changed and average order values have changed.
The question is: has your delivery strategy changed with them?
Sometimes the biggest opportunities aren't found in new technology. They're found by questioning old assumptions.
Listen to the latest episode of the Retail Tea Break here:
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