The Retail Advisor

The Retail Advisor ➡️ Award winning Retail Expert
➡️ Consultant & Educator
➡️ Host of The Retail Tea Break Podcast

3️⃣conversations, 3️⃣completely different businesses, 1️⃣clear retail trend.Comment '122' and I'll DM you the episode li...
04/06/2026

3️⃣conversations, 3️⃣completely different businesses, 1️⃣clear retail trend.

Comment '122' and I'll DM you the episode link.

Ahead of eTail UK, I sat down with Charlotte Crabb from Curvy Kate, Stephen Dewar from Blackcircles.com and Olivia Parkes from Persi for a special The Retail Tea Break Podcast mash-up episode.

All three conversations highlighted the same reality: customers don't experience retail in departments, they simply experience your brand.

The retailers making the biggest progress right now are the ones connecting teams, data and decision-making around a single objective. They are serving customers better!

🎙️The latest Retail Tea Break podcast episode is now live on your favourite podcast platform 🎧☕️

What happens when you bring together a lingerie brand, a tyre retailer and an AI-powered fashion tech business?Ahead of ...
04/06/2026

What happens when you bring together a lingerie brand, a tyre retailer and an AI-powered fashion tech business?

Ahead of eTail UK I sat down with three brilliant speakers who are all tackling the same challenge from very different angles: creating more connected retail experiences.

In this special Retail Tea Break mash-up episode, you'll hear insights from:

➡️ Charlotte Crabb, Curvy Kate on breaking down silos between brand, digital and marketing teams

➡️ Stephen Dewar, Blackcircles.com on embedding AI across an organisation while keeping people at the centre

➡️ Olivia Parks, Persi on the future of personalization and why customers expect more than generic recommendations

The common thread running through each conversation was the growing need for retailers to connect teams, technology and customer experience.

These are exactly the kinds of conversations we'll be continuing at eTail UK on 16-17 June at Emirates Old Trafford, Manchester, where I'll be MCing across both days. If you're attending, come and say hello; and if you're looking for a preview of some of the thinking shaping this year's event, this episode is a great place to start!

🎙️ Listen now:
Spotify: https://zurl.co/1JhAp
Apple: https://zurl.co/2Imr4
YouTube: https://zurl.co/sGRnt
📌Register now for eTail UK: https://zurl.co/B0JSo

Did you know that The Retail Tea Break Podcast is on Substack?This is something I’ve wanted to do for a while, create a ...
03/06/2026

Did you know that The Retail Tea Break Podcast is on Substack?

This is something I’ve wanted to do for a while, create a space where I can go deeper on each episode. Not just what was said, but what it really means.

Head over and subscribe and you’ll get:
✅My take on each conversation
✅Extra learnings and reflections
✅The insights that don’t always make it into the final edit

So if you want more than just the podcast, you’re in the right place.

📌Check us out on Substack here:
https://zurl.co/TDKrM

✨️May 2026✨️ A little late because June has started with a bang! As always, May was full of lots of gorgeous retail pals...
03/06/2026

✨️May 2026✨️

A little late because June has started with a bang! As always, May was full of lots of gorgeous retail pals, plenty of tea and lots of training💖

1. Retail X in London with the legend Ian Jindal 🙌

2. I'll never get over hosting massive retail events! 

3. Have you seen the videos??!

4. The final fireside chat of the day... 🎤

5. Dinner the night before 😋

6. Charlotte Tilbury, Carnaby Street 😘

7. Penneys hun! Article featuring moi in the Irish Independent 📰

8. Hilarious article about me in Retail Technology Hub magazine. The link is in the bio ✅️

9. Teaching with a bit of LV NYC 🤣

10. Guinness Storehouse retail training 🪉

11. I spent a lot of May working with the eTail team, panellists and speakers ahead of one of the biggest retail shows this year... 2 weeks time: Me, Manchester, 2 days MCing and one of the biggest interviews of my career 💕

02/06/2026

Need a professional MC for your next retail conference?

Confident on stage ✅️

Reel recording skills... Questionable 😂🎤

02/06/2026

One of the most interesting parts of my conversation with Kim Whyte from Pawpear was her perspective on Irish storytelling in retail.

Working with the Guinness Storehouse and the Book of Kells Experience at Trinity College, Kim spoke about the importance of respecting heritage while still creating something contemporary and commercially relevant. As she said herself, the real question is “What expression of Ireland do we want to put out into the world today?”

A brilliant reminder that the strongest brand storytelling feels authentic, modern, and emotionally connected to culture. Listen to episode 121 today:
Spotify: https://zurl.co/eT0QR
Apple: https://zurl.co/0PUar
YouTube: https://zurl.co/kjtyR

📌This episode of the Retail Tea Break podcast is brought to you by Scayle the enterprise commerce platform empowering B2C brands and retailers to easily create outstanding customer experiences with a seamless and flexible feature set that can be extended through APIs. Trusted by brands like Levi's® Footwear & Accessories, Harrods, Manchester United and Deichmann, SCAYLE enables businesses to accelerate innovation and drive real growth.

From sketches in a notebook to 90+ retailers worldwide, Pawpear is proof that thoughtful brands still resonate deeply w...
01/06/2026

From sketches in a notebook to 90+ retailers worldwide, Pawpear is proof that thoughtful brands still resonate deeply with consumers.

A brilliant conversation with Kim Whyte on mentorship, emotional connection, Irish manufacturing and building a brand people genuinely feel connected to.

Listen to episode 121 today:
Spotify: https://zurl.co/1qdw6
Apple: https://zurl.co/85pCN
YouTube: https://zurl.co/5fg4c

📌This episode of the Retail Tea Break podcast is brought to you by Scayle empowering B2C brands and retailers to easily create outstanding customer experiences with a seamless and flexible feature set that can be extended through APIs. Trusted by brands like Levi's® Footwear & Accessories, Harrods, Manchester United and Deichmann, SCAYLE enables businesses to accelerate innovation and drive real growth.

01/06/2026

Mentorship played a huge role in helping Kim Whyte build Pawpear an idea into a brand now stocked in more than 90 retailers internationally.

In this episode, Kim shares the impact mentors including Thomas Ennis, Paul Duggan and Ruth Larkin had on her confidence, decision-making and growth, along with the practical advice that helped turn sketches in a notebook into a thriving Irish brand.

Listen to episode 121 today:
Spotify: https://zurl.co/umlN5
Apple: https://zurl.co/Og37K
YouTube: https://zurl.co/Nop8v

📌This episode of the Retail Tea Break podcast is brought to you by Scayle the enterprise commerce platform empowering B2C brands and retailers to easily create outstanding customer experiences with a seamless and flexible feature set that can be extended through APIs. Trusted by brands like Levi's® Footwear & Accessories, Harrods, Manchester United and Deichmann, SCAYLE enables businesses to accelerate innovation and drive real growth.

This week on The Retail Tea Break Podcast I’m joined by Kim Whyte founder of Pawpear.➡️Comment "121" and I'll DM you the...
28/05/2026

This week on The Retail Tea Break Podcast I’m joined by Kim Whyte founder of Pawpear.

➡️Comment "121" and I'll DM you the podcast link.

What started as an idea sketched in a notebook is now a beautifully design-led stationery brand stocked in more than 90 retailers across Ireland, the UK, Europe and the United States. PawPear has also collaborated with iconic Irish institutions including the Guinness Storehouse and the Book of Kells Experience at Trinity College Dublin.

It’s an honest and genuinely inspiring conversation for anyone working in retail, business, or brand building.

Episode 121 of The Retail Tea Break podcast is available wherever you get your podcasts ☕️🎧

📌This episode is brought to you by SCAYLE, the enterprise commerce platform empowering B2C brands and retailers to easily create outstanding customer experiences with a seamless and flexible feature set that can be extended through APIs.

I had great fun contributing to Retail Technology Innovation Hub's NEW “Desert Island Retail Technology” series 🏝➡️Comme...
27/05/2026

I had great fun contributing to Retail Technology Innovation Hub's NEW “Desert Island Retail Technology” series 🏝

➡️Comment  "HUB" and I'll DM you to link.

It gave me the chance to reflect on everything from my earliest days working on a shop floor in the late 90s to the technology shaping retail today.

Some of my choices might be predictable and a couple probably won’t be. What I enjoyed most while writing it was realising how much retail has changed… and how much of it hasn’t.

The tech tools evolve and the pressure points move, but great retail still comes back to people and making the customer experience feel effortless.

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