The Retail Advisor

The Retail Advisor ➡️ Award winning Retail Expert
➡️ Consultant & Educator
➡️ Host of The Retail Tea Break Podcast

Season 10: The Season Value Won the Argument!I've been looking back at all previous seasons ahead of The Retail Tea Brea...
04/09/2026

Season 10: The Season Value Won the Argument!

I've been looking back at all previous seasons ahead of The Retail Tea Break's 5th birthday....

From New York to London and then Manchester, twelve conversations that kept landing on the same unglamorous truth in season 10. However, the fix was never a new platform, it was actually checking what was underneath.

Read the Substack here (and sign up while you're there): https://zurl.co/bBrw9

🎤 Budapest, here I come! I’m absolutely delighted to share that I’ll be MCing the Solal Marketing Conference & Awards 20...
04/09/2026

🎤 Budapest, here I come!

I’m absolutely delighted to share that I’ll be MCing the Solal Marketing Conference & Awards 2026 in Budapest on 13 October.

For someone who has spent her career in retail and who loves nothing more than bringing our industry together, this is going to be a very special one. The theme for this year’s conference is “Adapting to NOW” and what a relevant conversation for retail and destination marketing today.

I’ll be guiding us through a day of international speakers, inspiring case studies and conversations about how our industry continues to evolve.

And then… we swap conference mode for celebration mode! 🥂

The Solal Awards are prestigious international awards recognising excellence in marketing across the retail, leisure and destination sectors. The Gala will celebrate some of the very best creativity, innovation and marketing excellence from across the globe. 🏆

It’s always inspiring to see the people and campaigns that are pushing our industry forward and I’m looking forward to bringing plenty of energy to the stage!

Who’s joining me in Budapest?

03/09/2026

Great Experiences. Stronger Results.

Delighted to have worked with Diageo this year on a training project across teams from Guinness Storehouse, Smithwick’s Experience, Roe & Co and Open Gate Brewery delivering Sales, Visitor Experience and Merchandising training.

The focus has been on building confidence, strengthening visitor engagement and developing practical commercial skills.

Such a fantastic project working with brilliant teams across some of Ireland’s most iconic brands.

Looking back ahead of our 5th birthday in a few weeks...Season nine was recorded in the run-up to the golden quarter of ...
01/09/2026

Looking back ahead of our 5th birthday in a few weeks...

Season nine was recorded in the run-up to the golden quarter of 2025, it's the season where the shine came off the dashboard.

Eleven conversations, most of them landing within touching distance of Christmas trading, and yet the thing guest after guest kept circling back to wasn’t a platform or a strategy deck…

It was whether anyone was actually looking at the numbers already sitting in front of them, or listening to the customer standing in front of them.

Read the Substack here (and sign up while you're there): https://zurl.co/PgSHW

70%+ year-on-year growth, now that’s worth celebrating!I’ve been looking at the latest numbers for The Retail Tea Break ...
01/09/2026

70%+ year-on-year growth, now that’s worth celebrating!

I’ve been looking at the latest numbers for The Retail Tea Break Podcast as we head towards our 5th birthday in a few weeks...

🎙️ Unique listens up 72% year-on-year
📈 Downloads up 68%

✨I think that calls for a little happy dance!✨

So, what does ‘unique listens’ actually mean? Put simply, it gives us a better sense of how many individual listeners are tuning in, rather than counting every listen or download they make. That’s why this figure matters to me! The Retail Tea Break Podcast is reaching more people across the retail community.

We’re also getting ready for Season 11, with just one sponsorship block still open for a brand that feels like a natural fit for The Retail Tea Break and our retail audience.

Nearly five years of talking retail over a cup of tea, and we’re growing faster and reaching further, with listeners in over 101 countries worldwide.

✨️Summer 2026✨️So, in picture format, the summer seemed quiet!But it was full of preparation; proposal writing, data gat...
31/08/2026

✨️Summer 2026✨️

So, in picture format, the summer seemed quiet!

But it was full of preparation; proposal writing, data gathering, meetings, creating new trainings... The next 15 weeks 🎄 is extremely busy!

1. RTE Radio 1 Drivetime, twice!! 📻
2. Both interviews are in bio link
3. The new Sports Direct store 👀
4. Trainers, jerseys, walls and walls of inspiring gear 🛍
5. What a table! Hand covered in Magee's of Donegal fabric 
6. Details 😍
7. Wrapping 💝
8. The podcast is 5 years old in September and season 11 is coming 🙌🎙☕️
9. I've continued to teach online all summer
10. And I'm back in the classroom next Monday morning 👩‍🏫
11. Work coming up in London (several times), Amsterdam, Budapest ✈️ as well as Cork, Dublin....

It's going to be a busy one 👀☕️

29/08/2026

From rebuilding excitement around an iconic brand to social strategy, AI, creators and the power of real-life brand experiences…

I sat down with Moses Rashid, Global Marketing Director at Topshop & Topman, at eTail to talk about what’s driving the brand forward.

And, as a former Oxford Circus Topshop devotee, there was one question I HAD to ask… are physical stores coming back? 👀

Looking back ahead of our 5th birthday in a few weeks...Season 8 was recorded a little over a year on; this was the seas...
28/08/2026

Looking back ahead of our 5th birthday in a few weeks...

Season 8 was recorded a little over a year on; this was the season the industry stopped being dazzled by artificial intelligence and started being practical about it.

Guest after guest, from a Salesforce strategist to a former department-store buyer to an AI sceptic hosting his own version of Room 101, arrived at some version of the same conclusion: the technology had quietly become normal, and the interesting question had moved on to something older.

What do you actually do with the time it gives back?

Read the Substack here (and sign up while you're there): https://zurl.co/ADEfJ

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