22/07/2025
Working less...means you HAVE to work smarter!
This topic always comes up around the holiday months..summer/Christmas etc.
Solopreneurs tell me that they want to slow down a bit..see less clients, spend more time with the kids while on holidays or just simply take a break themselves.
No-one can argue with the fact that you have earned it..hell you are running a business AND doing everything else for your life..and often for others too.
The problem is you worry about
- money drying up
- your online presence disappearing
- things piling up on your to-do list.
And then you start juggling…holiday stuff and work stuff.
You end up feeling on the back foot.
You might even try to do stuff with the kids around and end up constantly being disrupted.
Resentment might set in – “Why can’t I have what I want?, why do I never have enough time?”
You get frustrated.
Nothing gets done to the level you want it completed to.
And in the end work is the thing that gets packed away and you tell yourself I’ll get back to it when the holidays are over.
Any of this sound familiar?
I know this has been my situation many times…especially since my son was born.
But I have good news.
We can avoid this with a couple of tweaks to your strategy…and if you can’t put any of this in place right now, keep reading to the end because I have some things you could do right now.
The key here is.
You want to work less.
That means you need to decide that you are working smarter (and when you get into the habit of doing this…it will become your norm)
We are going to look at 3 areas.
1. Online presence.
2. Working with clients.
3. What you are selling and how.
ONLINE PRESENCE..AKA CONTENT.
This one is the easiest..BATCHING.
Embrace batching your content and your work life will change…guaranteed.
(By the way..if you need help creating and batching content..I have a 1-1 program to help you, just ask!)
Here is your getting started plan of action with examples.
- create a SIMPLE content plan – where you are posting, what you are posting, where you are posting
e.g. you have Instagram and page
You will post Monday to Friday
plan – post 3 reels a week on instagram (these will be automatically shared to your page too)
Post 1-3 stories a day: 1 behind the scenes, 1 information story, 1 story selling.
Post 3 times per week on page – 1 question, 1 statement, 1 long post.
All of this content will be relevant to what you are selling right now.
You can schedule all of these directly on the platforms.
You could get one week of content created in less than an hour, scheduled and good to go.
TOP TIP – create a content bank..e.g. store all your tips, statements and posts somewhere so you can reuse in the future and take b-roll videos whenever you can for your reels.
I dare you to set a timer..60 mins and see how much you can create.
WORKING WITH CLIENTS
The holiday weeks are not the time to practice your over-delivery, to fit as many people in as possible or be stuck to your computer answering emails.
This is the time to embrace strengthening your boundaries:
- getting strict on your availability
- communicating clearly with your clients on your response times.
- embracing technology to support you and your business.
e.g. You currently give clients the opportunity to book in at a time that suits them and you answer messages and emails as soon you can after they come in.
This does not create freedom or peace of mind.
Here is an easy solution.
Create a booking link so clients can only book at a time that you have decided works for you. (and before you tell me that this will not work for you, one of my clients increased her bookings by 300% in one month by doing this)
Tighten your boundaries by telling your clients when and how you will respond to questions.
Set up out of office on phone , email and DM’s to support this.
WHAT YOU ARE SELLING AND HOW
This is the area I think trips people up the most.
They try to sell something during the summer months that will put them under time pressure.
(And you will resist selling it because you don’t want the time pressure)
For many, this is not the time to fill your calendar with clients.
This is the time to really consider what you are selling and how.
e.g. Selling a 1-1 package that involves you doing calls with potential clients before they book with you.. could be switched to an form application or a voice note conversation instead.
Selling something that requires you to physically create invoices etc, could be switched to an online payment system.
Selling 1-1 coaching programs that requires you to get on the phone and schedule calls..could be switched to voice note coaching packages over the holiday months (it is just as effective..I think even more so!)
Or you could simply sell online products or places that start later in the year.
……….
As I said..if you want to work less, you simply have to work a little smarter and make some tweaks to what you are doing.
NOW…
Above takes a little prep work and you might not have the time to get it all in place right now.
So if you are saving this post to put this in place when you have more time…
Here is something you could use RIGHT NOW.
1. CONTENT.
Repurpose what you have already out there.
Share previous posts and reels to stories / page.
Create short one minute stories showing one tiny part of your day.
Create statement posts consisting of 1-2 sentences.
The goal – keep your presence alive.
2. WORKING WITH CLIENTS.
Simply tighten up your boundaries..I guarantee you they will not be annoyed, they are enjoying their summer too.
Batch your clients into the same days if you can.
Be strict with the times they can book in with you..it should suit you.
Set up out of offices with clear information and instructions.
3. WHAT YOU ARE SELLING.
Really consider what you are selling now.
Do you want to sell it?
How would you feel if the sale came in?
Maybe switch to
- selling something that would be easier to deliver or take less of your time.
- selling a passive income product
- promoting your opt-ins and building your list?
Comment below or DM me and tell me what you are taking from this information, and what ONE action you are going to put in place as a result.
Empowered Solopreners don’t wait, they make things happen,
Breda x