Brouder Marketing

07/03/2026

We were honoured to launch the new tourism destination brand Explore Fingal on 23rd February — the start of an exciting new marketing strategy for the region.

Led by Fingal County Council and AnnMarie Farrelly, the new brand marks an important milestone in the Fingal Tourism Strategy 2024–2029. Following the launch, a county-wide roadshow brought the team together with tourism groups, local businesses and community volunteers and it’s been fantastic to see the enthusiasm building around Explore Fingal.

It was a pleasure collaborating with John Quinlivan, Declan Power and the Tourism & Communications team on the development of the brand and its assets. The launch kicks off a comprehensive marketing plan positioning Fingal as a vibrant cultural, coastal and culinary destination — where coast, countryside and character meet.

A big thank you to Rocky and the team at DesignWorks Ireland, and the wider Fingal team for bringing the brand vision to life. Special thanks also to Heather Gilroy, Artist in Residence at Ardgillan Castle, whose bespoke illustrations beautifully capture the personality of the brand.

The launch event was brilliantly hosted by Fingal native Simon Delaney, with an inspiring keynote from Catherine Flanagan. Thank you to AnnMarie Farrelly, Mayor Cllr. O’Leary, panelists Paul Keeley, Failte Ireland and Aidan Power Tourism Ireland for their insights, and to the Grand Hotel and Chef Sean McDonnell for showcasing incredible local produce and celebrating the Fingal Food Circle.

A sincere thank you to the Brouder Marketing implementation team (Tom Brouder, Samantha Keeling, Blaithin Sweeney and Lesley Emerson) for their dedication in supporting the launch and the ongoing rollout of the brand, marketing campaigns and wider tourism framework.

We’re excited to continue working with Declan Power and his team (Ciaran Staunton, Duncan Henderson, Roisin White, Joanne Daly, Emma O’Kelly), the Fingal Events Team, Fáilte Ireland, tourism partners, local businesses and community groups as Explore Fingal grows and invites visitors to discover everything Fingal has to offer.

17/09/2025

Taste of Sligo Food Festival 2025 🎉

📍Queen Maeve Square, Sligo Town

We are looking forward to a weekend of delicious local food, craft beer, Tapas and so much more!

The weekend is kicking off this Friday the 19th, with a tapas-style event from 4:30pm, while Chef Demonstrations and Family-Fun take over on Saturday the 20th and Sunday the 21st.

Hear all the stories from Sligo Food Trail members with their Faces of the Sligo Food Trail interview series in between Chef demonstrations with Lesley Emerson.

Live music can be enjoyed from fantastic local musicians all weekend long, while you enjoy delicious food, drinks and fresh local produce from an array of vendors.

Tickets available on Eventbrite.

11/09/2025

Thinking of starting a food or drink business in Sligo?

Read how the LEO can help ⬇️

Got a food business idea? Thinking of launching a food or drink product?

The Food Starter Programme September 2025 is designed for entrepreneurs within the first 24 months of starting a food or drink manufacturing business. Over four online morning workshops via Zoom, you’ll gain the knowledge and tools to avoid common pitfalls and set your business on the right path.

🗓 Workshop Dates:
16th September, 18th September, 30th September & 2nd October
🕤 Time: 9.30am – 1.00pm each day
💻 Venue: Online via Zoom
💶 Cost: Free (for Sligo-based businesses only)

📌 Topics include:
✔ Research & feasibility for your food business
✔ Understanding Irish food market trends
✔ Food safety essentials
✔ Costing, finance & funding supports
✔ Distribution, logistics & branding strategies

⚠️ Limited spaces available – early booking is essential.

This programme is also a prerequisite for those hoping to join Food Academy in the future – a fantastic step for anyone serious about scaling a food or drink product.

👉 Please note: This programme is focused on food and drink manufacturing and is not suitable for cafés, restaurants or foodservice operations.

Sign up here: https://www.localenterprise.ie/Sligo/Training-Events/Online-Bookings/Food-Starter-Programme-Autumn-2025.html

31/08/2025

Join Our Creative Team

We have an opening for a Marketer to join our team.

To view the full details & apply visit:
www.broudermarketing.ie/careers/

20/06/2025

Thank you to Balbriggan Chamber of Commerce for the invitation to .ie and Sean Flynn for showing us round the park and the new developments.

With a fantastic array of activities for an adventurous day out for all the family, to team building days.

✅ Aqua Lough Water Park

✅ Climbing Frames and Walls

✅ Paint Ball

✅ Splatmaster

✅ Archery

✅ Crazi Bugz

06/06/2025

We’re proud to support and organise the launch of Fingal Tourism Together — the first briefing and networking event under Fingal’s new tourism, food and drink implementation programme.

Held in the Grand Hotel, Malahide, the event brought together passionate tourism, food, and drink businesses across the region. A huge thanks to all who attended, Declan Power and the team from Fingal County Council, guest speaker Nicola Brady for her insightful contribution and our MC Lesley Emerson, PR West.

Delighted to be working with Fingal County Council to help bring this tourism programme to life.

17/05/2025

Delicious food & drink tastings in beautiful settings with Sligo Food Trail members Producers Chefs Table with set to the backdrop of Enniscrones sandy beach and a sneak preview at the new outdoor BBQ & seating area at overlooking majestic Benbulben, the ideal setting for parties.

20/03/2025

Well done to South Sligo Athletic Club on a excellent event 👏👏

Great footage by Damien J Kennedy Photography

We are delighted to continue our support of the St. Patrick’s Day Road Race ☘️☘️☘️

23/01/2025

Open call to Sligo Food & Drink businesses to provide your insights for the upcoming Sligo Food & Drink Strategy 2026-2030.

Join one of the focus groups next week.
⬇️ to register

✉️Invitation to Sligo Food & Drink Strategy 2026-2030 Focus Groups

🥧Sligo County Council is developing a new Food and Drink Strategy and invites owners/managers of food and drink businesses in Sligo to participate in focus groups. These sessions will be held:

🙋In Person:
Tuesday, 28th January 2025
10am – 12pm at Glasshouse Hotel
3pm – 5pm at Yeats County Inn, Curry

Wednesday, 29th January 2025
10am – 12pm at Ocean Sands Hotel, Enniscrone

💻Online:
Wednesday, 12th February 2025 10am – 12pm

Register by Friday, 24th January 2025, more information here: https://www.sligo.ie/invitation-to-sligo-food-drink-strategy-2026-2030-focus-groups-2/
For queries, contact [email protected]

Sligo County Council

23/01/2025

Join the Team

We have an opening for a Digital Marketer to join our team.

To view the full details & apply visit:
www.broudermarketing.ie/careers/

22/12/2024

Fabulous setting for our Christmas party - thank you to Nicholas, Deirdre & Chef Lee for an excellent night of fun, music and delicious food.

That’s a wrap from us for 2024! 🥳

Thanks to all our clients for working with us on engaging and interesting projects throughout the year, our staff for all their hard work and dedication. We look forward to our exciting plans for 2025.