AM Learning - Wake up to Why

AM Learning - Wake up to Why Áine Maher – BSc, MSc, M.Ps.S.I

Áine is a Diversity, Inclusion and Belonging Consultant specialising in Neuropsychological Education for Business.

As a writer, speaker, facilitator and consultant, she draws on her professional, educational and personal experience to connect with her audience, using neuroscience to enhance the learning experience across a range of topics. With a BSc in Psychology from Dublin City University, she began her career in neuropsychology as a technician in a start-up. Áine worked with clientele from the clinical pop

ulation as well as peak performers, working through a program focused on training the brain to encourage behavioural change. She then made the jump to the corporate world by joining the People Operations EMEA Team at Facebook. While focusing on the employee experience in her Human Resources role, Áine got involved in company culture through the Employee Resource Group (ERG) communities, in particular the Differently Abled ERG. With disability, mental health and neurodiversity the group’s core pillars, Áine joined the Differently Abled ERG committee and subsequently became Co-Lead due to her interest and education in these areas and her own affiliation with the group. Alongside her professional career, she decided to follow her passion and further her educational qualifications and graduated with distinction from the MSc in the Psychology and Neuroscience of Mental Health from King’s College London. ERGs introduced Áine to a new lens to look at mental health through, focusing on diversity of thought and emotional inclusion. This further fuelled her passion for the importance of diversity, equity, inclusion and belonging for all people in the employee population. She was inspired to begin her consultancy career in Diversity, Inclusion & Belonging and use her understanding of neuroscience and psychology to drive for greater inclusion across these topics, focusing on key pieces around mental wellbeing and neuropsychology as enablers of deep learning and behavioural change. Since doing so, Áine has continued her professional development and become an accredited Facet 5 practitioner as part of her journey to becoming a coaching psychologist.

Áine is Founder and Principal Consultant of AM Learning, where her work focuses on Neuropsychological Education in Business, using neuroscience and psychology in the Diversity, Inclusion and Belonging space. Áine’s unique approach emphasis on keeping mentally healthy as a key factor in this journey for all, building from the inner work of self-care to the outer work of allyship and empathetic company culture. Alongside her own consultancy work, Áine works as a consultant with New Inclusion Consultancy group, as an also engages with projects focused on Neurodiversity Education and Neuroinclusion with US based company ‘Uptimize’.

Áine lives in Wexford, Ireland with her partner and their cat, Floki, who frequently makes appearances in her virtual sessions!

The block that was keeping me from posting? A worry about sharing my ideas in the “wrong order.”Ridiculous to write down...
30/07/2026

The block that was keeping me from posting? A worry about sharing my ideas in the “wrong order.”

Ridiculous to write down. But that is exactly what it was.

We are living through a season of real uncertainty, at work, in the economy, in ordinary daily life. And here is the cruel irony: uncertainty pushes our million year old brains into a protective, survival state. Yet that is the opposite of the open, flexible, willing to fail state that uncertainty actually demands of us. The very thing we need to navigate change is the thing our brain quietly switches off.

For me, that has shown up as paralysis. The paralysis of perfection. If the restart could not be “perfect”, I did not restart at all.

So I wrote about it instead. About rejection sensitivity, about the spotlight effect and how little anyone is truly watching, and about why “just fail more” is not such simple advice for every neurotype.

No neat five step fix. Just one island of certainty I keep having to relearn: the doing is what dissolves the paralysis, not the waiting to do it perfectly.

New essay is up now, link in bio. If you are feeling a bit at sea right now, this one is for you

20/05/2026

Sometimes we need reminding that good enough, is good enough. Especially on days where our energy levels are not in top form. Let’s remind our inner critic of that finite resource, and help change the way we speak to ourselves, and what we expect from ourselves on different days

My latest Substack is up! I caught myself recently almost making a choice no one else would have noticed. The kind that ...
05/05/2026

My latest Substack is up!

I caught myself recently almost making a choice no one else would have noticed. The kind that doesn’t feel like much in the moment, but quietly rewrites who you’re becoming as a professional.

It was about AI, and about a value I’d set for myself when I started writing on Substack. Essentially, that it would always be ME doing the writing. In this piece on ‘Mind by Design’ I talk about what stopped me posting a piece, and why writing is a powerful workout for our cognitive architecture (albeit very tempting to outsource to AI).

If your work is being reshaped by AI in real time, like so many of ours is, this piece is something for you to reflect on.

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Wexford

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