Studio G Marketing Services

20/02/2020

“Is it the mark or is it the marketing?” Love this TED talk about branding and how it “is not just a tool of capitalism” but “the profound manifestation of the human spirit.”

"Branding is the profound manifestation of the human spirit," says designer and podcaster Debbie Millman. In a historical odyssey that she illustrated herself, Millman traces the evolution of branding, from cave paintings to flags to beer labels and beyond. She explores the power of symbols to unite...

12/02/2020

Some interesting insights in this “SaaS content marketing guide” (though equally relevant to non-SaaS folks). For example, what do you think of this one -- repurposing content as an answer on Quora or Reddit Answers?

SaaS Content Marketing costs 62% less than any outbound or traditional marketing method, and yet it generates approximately 3 times as many leads as conventional marketing.

06/02/2020

Very surprising! Check out this infographic on a 2020 B2B marketers survey – email and search drive the highest ROI on lead gen (with social and influencer marketing far behind), articles and blog posts outperform customer testimonials and research reports for driving leads through the funnel (?!), and social content that links to website content outperforms links to blog posts and surveys (?!). Hmmm . . . Does this align with what you're seeing too?

05/02/2020

Calling all storytellers and scriptwriters. The world’s premier storytelling powerhouse – Pixar has a free online script writing course. The first session is about: “What makes a story great?” Can’t wait to get started.

This topic is an exploration of the storytelling process at Pixar.

29/01/2020

Want to know “How to Blow a Presentation to the C-Suite”? Then check out this HBR article. Presenting to the c-suite is very much like selling to a prospect and creating an effective marketing asset. It’s all about the flow of the story. The article's author states, and I wholeheartedly agree, that it should always start with the problem (“Trap #1”). “It’s the problem, not the idea, that executives want to hear first. Spend the first quarter of your allotted time calling out the problem and the next quarter on the idea.” If there isn’t a problem, why should anyone be interested in the solution? Whether it's a c-suite preso, customer preso, blog post, or infographic -- it's problem first, then how we solve it, how we’re different at solving it than others (the competition), the benefits (relating to “Trap #2” in the article), and (accurate) proof points (relating to Trap #4). I couldn’t agree more. Thoughts?

Four common ways we undermine our hard work.

22/01/2020

A “content playground” for the ‘new’ non-linear content user journey? Same concepts, different titles – or a new way of looking at the content calendar? What do you think? https://bit.ly/2v4Ekfh

Learn how an Atlassian marketer views the current editorial framework and how she believes we should pivot for the future.

15/01/2020

For anyone planning and creating content in 2020, check out this article from Contently with “7 tips for creating content your audience actually likes” – awesome (data-driven) insights about creating more effective content, from which videos to create for which part of the funnel, which content KPIs are no longer relevant (e.g. vanity reach and engagement metrics) vs. the hot new KPIs to track (e.g. newsletter subscriptions and return visitors), and the value of paid distribution. Definitely worth the 6 minute read. https://bit.ly/2TrUwBw

Seven data-backed, no-BS tips and trends that will make you the king of content marketing in 2020.

10/09/2019

What do you think about ? Use it often? In campaigns or otherwise? When done right it could bring lots of spark to the online content experience. Check out this one on why "millenials are screwed."

Why millennials are facing the scariest financial future of any generation since the Great Depression.

28/02/2018

How important do you think it is to be 'mobile-first'?

In its new report published last week, “2018 Mobile And New Technology Priorities For Marketers, Why Marketers Must Keep Fixing Their Mobile Basics,”

15/08/2017

Good night from Norton & Trixie

02/08/2017

What's the one killer asset you should create to maximize the impact of your content creation plan? Check it out in our latest blog post https://goo.gl/b2jZoa

Whenever we go deep into planning mode about our forthcoming marketing content – the question of how to optimize limited resources for content creation is alway...

26/07/2017

Just wrapped up an awesome lead gen campaign in collaboration with a brilliant agency in Seattle - read about the strategy and tactics that rocked the funnel in our latest blog post. https://goo.gl/d3oWZq

Over the past quarter, I had the privilege and pleasure to collaborate with a leading marketing agency in Seattle, on a data-fueled, content-driven lead gen cam...