TBC Business Growth & Strategy

15/11/2021

HEALTH & WELLNESS DEFINITION #1

We are on a journey to help health and wellness brands craft better copy.

Here are some inspirational swipe file of sorts to get your creativity running.

In this series you can steal our simplified definitions of complex processes in the industry to convey your messages more clearly.

Cheers to a small start.

Let us know your thoughts in the comment section.

11/11/2021

𝗪𝗘 𝗔𝗥𝗘 𝗕𝗔𝗖𝗞. 𝗙𝗢𝗟𝗞𝗦 𝗦𝗢𝗥𝗥𝗬 𝗦𝗜𝗡𝗖𝗘 𝗪𝗘'𝗩𝗘 𝗕𝗘𝗘𝗡 𝗠𝗜𝗦𝗦𝗜𝗡𝗚 𝗜𝗡 𝗔𝗖𝗧𝗜𝗢𝗡.

Last few weeks very loaded with new lessons and experiences that now we can impart to you.

You'll see more of us from now. Coming in with a content mix that involves, (copy + branding) x Health & Wellness.

To the post now!
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Us too like a lot of folks thought it was dead. But then it was years ago.

Confirming to date that is still one of the most underrated yet powerful forces of marketing that may stick around for a long long time to come.

Let's take a quick look at why you should make use of this channel to market your products.

For the sake of sales and business growth.
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05/07/2021

Why most businesses f@ their brand differentiation up...

and end up in the dark alley of over-differentiated brands that no customer cares about.

Sadly this is a true story for most businesses who are BIG on massive DIFFERENTIATION. ('cz we want to be different bro)

When Market Fit takes a back seat, customer don't give a s**t. Yeah you heard that right.

A great brand fills the gap of Market fit and differentiation so smoothly, you won't even realise it till they pe*****te the broad market.

There's aesthetics in Brand differentiation. But the Market fit determines the usability and functionality of a brand?

Do you agree?

_courtesy of
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14/04/2021

It's so easy to get lost in elaborate strategies when most answers lie in the basics💁‍♀️
Come with the 7 P's of marketing!

So, what are the 7P's really? 🙇‍♂️
The 7 P's of marketing is a mix of tools that a firm/ an individual can use to optimize their .

⚡Physical evidence- Testimonials, UX
⚡Price- pe*******on strategy, offers, cost of the product
⚡Promotion- Advertising, special promotions
⚡Place- Retail, wholesale, internet
⚡Process- Response time, customer feedback
⚡People- Founders, employees, culture
⚡Product- Design, usability, features

14/04/2021

Audiences aren't catching your messages? Chances are, you aren't saying them enough times.
Research suggests that a typical consumer needs to hear your message at least 3-5 times in order to take the required action.
Try it out and let us know the results 💁‍♀️

@: TBC Business Growth & Strategy

22/03/2021