06/11/2018
Before you do, let’s step back for a moment. Why do you want Facebook Likes?
If you just want a vanity number of Likes to look “Big” or “Popular” then go for it. But if you really want to derive ANY business value from your page, then STOP RIGHT NOW.
This article will dive into how buying likes works, why I recommend against it, and then give you three awesome strategies to generate real Likes that work for your business and maximize your Facebook ROI.
Let me explain…
Having 10,000 Likes on your page doesn’t mean much if they aren’t engaging with you. Bought fans don’t engage because most of them aren’t real people. Even if they are real people, they aren’t at all interested in what you have to say.
EdgeRank is Facebook’s algorithm that determines which posts go into users’ News Feeds. It’s difficult enough to get your posts into the News Feeds of your Facebook Fans as it is, but when your page has little or no engagement (especially with a large number of Likes), your EdgeRank will drop and no one will see your posts – including your real Likes.
For future reference, here are the four factors that affect your Page’s Edgerank:
If a Fan interacted with your posts before: If they Like every post by your Page that Facebook shows them, it will show them more from your Page.
Other people’s reactions to a specific post: If everyone on Facebook that’s shown a post ignores it or complains, it’s less likely to show anyone that post.
Your Fans’ interaction with posts of the same type in the past: If your Fans always Like photos, there’s a better chance they’ll see a photo posted by your Page.
If that specific post has received complaints by other users who have seen it, or your Page has received lots complaints in the past, your Fans will be less likely to see that post.
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