Efrat Shalem - Promoting Innovation

Efrat Shalem - Promoting Innovation Product Marketing Specialist 👩🏻‍🏫 | Builder @ pompom.so 🧶 | "The Compact Guide To Tech Product Marketing" Author 🚀

Efrat Shalem is an impact entrepreneur, full-stack marketing, and product management specialist with a decade of professional experience in high-tech.

Throughout her career and entrepreneurial endeavors, Efrat has been at the forefront of establishing startups and guiding them toward leaving a significant imprint on global markets. Efrat gained vast experience in transforming ideas into product

s and brands, leading strategy, GTM, and growth for B2B and B2C companies in various verticals including AI, big data, IoT, smart mobility, cloud, eCommerce, and fintech. Efrat crafted marketing strategies that landed big customers like IBM, Snap Inc., Turner, and Mercedes-Benz and helped attain millions of dollars in investments.

Efrat holds a double BA in Communication and Middle Eastern & African History from Tel Aviv University, and what truly fuels her drive is her unwavering passion for technology and its transformative power to better lives.

Visit: https://www.esmspice.com

15/05/2026

Speed only works in the right direction.

Check out pompom.so—the first modular AI Product Marketing OS built to create accurate, focused GTM strategies, campaigns, and assets designed to drive measurable ROI!

Build your full PMM workflow through connected AI canvases grounded in a single source of truth: your product profile, KPIs, funnel goals, and strategic assets.

Generate, edit, translate, collaborate, export, and reuse everything in one place — from research, positioning, and pricing to messaging, emails, and campaigns.

The more poms you create, the smarter and more focused the AI PMM Guide becomes. You can even compare parallel poms for A/B testing directly in chat.

Plus, every module includes built-in PMM masterclass lessons, so you keep strategic control while moving faster with AI.

Focused strategy. Aligned campaigns. Measurable ROI.

Start free today:

Had a great time at TLV AI GTM Rooftop Meetup with monday.com, Entrée Capital, and Alta for founders and GTM leaders 🎉Go...
20/04/2026

Had a great time at TLV AI GTM Rooftop Meetup with monday.com, Entrée Capital, and Alta for founders and GTM leaders 🎉

Got the chance to take pompom 🧶, my AI product marketing OS startup, for a spin and pitch it live. Felt refreshing after months of building solo in front of my laptop (and occasionally running to the shelter with it 😅).

A great way to wrap launch week 🚀

Haven’t tried it yet? You’re missing out — first 20 credits are free at signup 🎁 >> pompom.so

13/04/2026

Dear Entrepreneurs and Product Marketing Leaders —
Or maybe… we should start calling you Pomers from now on? 🥰💚

Excited to introduce pompom — the world’s first modular AI-powered PMMaaS platform 🧶

pompom transforms how product marketing strategies are built and executed — from conception to ROI — faster and more effectively than ever before!

With pompom, you can command the entire product marketing lifecycle — leveraging AI insights and structured frameworks to turn ideas into decisive ex*****on and measurable business results. The platform generates market-ready PMM assets, bridging the gap between strategy and ex*****on.

Whether you're a Founder, Product Marketing Manager, or PMM Consultant, pompom helps you move from strategy to impact — with clarity and speed.

✨ End-to-end PMM frameworks
🧠 Context-aware AI PMM Guide
⚡ Automation with full control
🤝 Seamless collaboration
📊 Built-in metrics & ROI tracking

Build your complete PMM foundation — in minutes, not months.

Get started FREE with 20 welcome credits 👉 https://pompom.so

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