09/06/2026
What happens when you bring together marketing leaders, world-class sports media companies, iconic venues, and some of the greatest moments in sport?
Two unforgettable days in Paris.
Our workshop, “Winning Brands: How Sport Drives Growth,” offered participants a unique immersion into the sports media ecosystem, hosted by our trusted partners Warner Bros. Discovery / Eurosport and RTL AdAlliance.
From behind-the-scenes access to sports broadcasting and sponsorship excellence, to matches at Roland-Garros, visits to the home grounds of European Champions League winners, and Paris’s leading sports business event, every moment reinforced one key idea:
Sport remains one of the most powerful platforms for brands to build engagement, emotion, and growth.
Thank you to our partners for their generosity and expertise, and to all the participants for the inspiring discussions and shared insights.
Great conversations. Great learning. Great people.
See you again soon.
Armelle Azoulay Haim
