Ido Aharoni Aronoff

12/10/2026

Media expert Asa Shapira is my guest in this episode. He serves as the Head of Marketing and Advertising Strategy Track, Department of Communication. Joined the Department of Communication in 2020. Expert on media, fake news, politics, etc. For more than a decade, he had been managing the advertising strategy of some of the leading brands in Israel. He gained his experience working at leading advertising agencies such as McCann, Adler Chomsky, Reuveni Friedan, and as VP of Strategy and LEAD Partner at OGILVY. Today, as an independent professional, he specializes in researching consumer behavior while integrating insights from cultural research to behavioral economics and evolutionary psychology. He holds an MA in Political Communication from the Hebrew University, alongside studies in marketing and advertising at the University of Illinois.

In this episode we discussed the historical background of the evolution of information in media in recent history, its main features and challenges, the impact of AI, fake news, regulatory environment, and the unique case of Israel.

TAU Unbound in Spotify & Apple Podcast:
https://360tau.com/TAU-Unbound_Spotify

Link to YouTube episode:
https://youtu.be/J2IOpOcxGPU?si=1vc_mEP8LLvsBIPj

Tel Aviv City WorldLink Communications INSS - The Institute for National Security Studies

10/10/2026

My good friend Laurie Metrick, founder of the fantastic Trailer Works Studio in Toronto, just published his book about the importance of the emotional dimension in the modern approach to marketing. I couldn’t agree more. Laurie is a creative powerhouse with decades of experience and wisdom to share. The book is highly recommended!

Laurence Metrick

19/09/2026

I am happy to share the new episode of TAU Unbound, where I had the pleasure of engaging in a conversation with historian Prof. Roni Stauber Director of the Goldstein-Goren Diaspora Research Center at Tel Aviv University. Roni specializes in modern Jewish history and serves as a member of Yad Vashem's Scientific Committee. Stauber’s main field is the study of collective memory. He deals with the interplay between politics and diplomacy, and collective memory and historiography with a focus on the formation of Holocaust consciousness in Israel and around the world. His upcoming book explores the first decades of diplomatic ties between what was then West Germany and Israel.

Here's a link to the episode. Please share if you like:
https://www.idoaharoni.com/all-posts/ido-aharoni-roni-shtauber-israel-and-germany-reconciliation-and-memory

Tel Aviv University USA - AFTAU INSS - The Institute for National Security Studies Joanna Landau

05/09/2026

Great news for music lovers:

The 27th annual Jerusalem International Oud Festival will take place November 5-12, 2026. The opening act will feature rock legend, Radiohead guitarist Jonny Greenwood and Israeli musician Dudu Tassa - דודו טסה.

They will open the festival, performing their collaborative Middle Eastern project Jarak Qaribak ("Your Neighbor Is Your Friend").

According to the press, other international guests will include veteran Greek singer ΜΠΑΜΠΗΣ ΤΣΕΡΤΟΣ, alongside Greek singer and santur player Areti Ketime. Also, Indian Classical Performers flutist Rakesh Chaurasia, sitar player Purbayan Chatterjee, and tabla player Ojas Adhiya.

Genius 100 Visions The Jerusalem Foundation הקרן לירושלים

21/08/2026

This week I had the pleasure of hosting the Iranian-born analyst, researched and musician Hanna Jahan Feroz. She describes herself as “an Iranian cultural researcher, lecturer, and world music singer”. She immigrated to Israel at the age of 12 following the Islamic Revolution. She holds a master's degree in Middle Eastern and Asian studies from Tel Aviv University, is known as the cousin of singer Rita, and frequently appears in the media and on various stages to analyze society, culture, and the status of women in Iran. Her life's mission is to separate the brutal regime from the people and the glorious culture in the Israeli mind. "Iran is a 2,500-year-old cultural treasure. My goal in music and research is to be a bridge," she says. In her latest research, she reveals the painful sides of Iran that the media doesn't show: seven million street children who help support their families by working as prostitutes and selling drugs, and the wrestlers, the folk cultural heroes, who came out against the regime.

Enjoy!

Hanna Jahan Feroz, Alliance Center for Iranian Studies, Tel Aviv Un...

13/08/2026

I am honored to be the guest speaker at the annual gala of The Society for the Advancement of Education, Jerusalem (SAE). I was asked to discuss possible scenarios for israel and the region, as well as address the critically important role of education in teh future of any nation. Sept 28th, New Jersey.

Please join if you can!

17/05/2026

The Israel Film Fund, headed by my good friend the talented Dr. Noa Regev, will be holding "FIRST LOOK", its showcase of new films in Manhattan's Marlene Meyerson JCC Manhattan, on June 10th, at 4pm.

The event will feature an intimate showcase of three upcoming Israeli films exploring questions of identity, conflict, belonging, and human connection. Reflecting the cultural tensions and complexities of our time, these films continue the tradition of bold, innovative, and deeply personal Israeli cinema.

These are the new projects that will be presented: (attached the formal invitation)

Title: STUNNING!

Two best friends. One is the bride. One is the problem. When Elka's brilliant best friend is about to make the mistake-of-her-life, the most loving act she can think of is to sabotage the wedding preparations and undermine the bride's determination to marry a half-baked boring man.

Title: You Are My Everything

How far will a mother go to keep her son from war? An anxious Israeli mother flees with her two sons to a ski town in Armenia, just days before her eldest is drafted into an elite commando unit. There, she crosses paths with a Russian mother facing the same fate with her own son – a chance encounter that turns a family getaway into a darkly comic reflection on mothers, sons, and the wars that claim them.

Title: Now More Than Ever

When Harry Met Sally meets the modern Jewish identity crisis. After a clash over campus antisemitism, Miriam, a brilliant Columbia PhD candidate, is suspended. Her only shot at salvaging her academic future is to join a high-stakes U.S. advocacy tour as a chaperone, assigned to Ori, an injured Israeli officer turned “poster boy,” representing a world she has tried to keep at a distance, yet continues to haunt her. As they dodge hostile protests, endure disastrous galas, and bond over late-night junk food, their carefully built defenses begin to crack- sparking an undeniable romance. A film for anyone whose identity was up for public debate and who still dared to fall in love.

Registration at: [email protected]

Some background about the fund: founded in 1979, the Israel Film Fund is Israel’s leading public fund supporting full-length feature films by Israeli filmmakers. For over four decades, the Fund has supported nearly 500 feature films that reflect the diversity of Israeli society. The Fund also promotes the international reach of Israeli cinema through distribution, marketing, and international co-productions, helping bring Israeli stories to audiences around the world.

10/05/2026

On this special day, it is important to remember the great women that positively shaped our lives. Not too many people know that Mother's Day in Israel is named after one very unique American woman - the legendary Baltimore-born Henrietta Szold (1860-1945), who was a major Jewish leader and founder of Hadassah. Though she had no biological children, she is widely known as the "mother of all children" for rescuing tens of thousands of Jewish orphans during the Holocaust. Her legacy forms the historical foundation of Israel's equivalent to Mother's Day.

When she turned 75, New York City Mayor Fiorello LaGuardia honored her at City Hall in 1936. He praised her lifelong advocacy, specifically crediting her early immigrant night schools for his own political success and for saving society from industrial slavery. He famously told Szold: “If I, the child of poor immigrant parents, am today mayor of New York … it is because of you. Half a century ago you initiated that instrument of American democracy, the evening school for the immigrant.” La Guardia went on to say: “I would not be receiving you today as mayor of the City of New York but for the work that you did 50 years ago. Had it not been for those evening classes through which my parents were Americanized we would be facing today a new kind of slavery, an industrial slavery.”

Please read more in the link attached;
https://jewishvirtuallibrary.org/henrietta-szold

New York City Mayor's Office for People with Disabilities מוזיאון הספורט היהודי העולמי Jewish Sports MuseumAJC - American Jewish Committee UJA-Federation of New York Jewish National Fund - USA City of Baltimore Mayor's Office of Homeless Services

22/03/2026

As the Iran War continues, we are getting ready to convene the second session of our series "Israel on Our Minds", at Manhattan's The Temple Emanu-El Streicker Center. Are we on the verge of a newly shaped Middle east or will the war produce a more radical version of the existing regime? How will the war impact the internal electoral divisions in both the United States and Israel? We will try to answer these questions, and many more. Please join us for a free and open discussion about the situation.

https://emanuelnyc.org/calendar/streicker-center-israel-on-our-minds-with-ambassador-ido-aharoni-session-two/?occurrence=2026-03-26

19/03/2026

The division of labor between Israel and the US armies