Re:Tech Innovation Hub

Re:Tech Innovation Hub Re:Tech is an innovation hub for retail and commerce related technologies.

Fash&Tech is an innovation center for fashion, retail and e-commerce technologies aiming to change the way fashion is produced, marketed and consumed across channels. We bring together over 150 startups deeply engaged in areas such as AI, chatbots, AR, VR, image recognition, data and machine learning. Fash&Tech works with companies and investors to identify the most relevant Israeli technology in

this space for their needs. Follow this page to stay up-to-date on current events happening within the fashion and technology community, and to receive notifications about future Fash&Tech events and meetups.

0.12% of the world's population. Up to 2.8% of global retail tech funding 📈For years, Israeli retail tech has been worki...
03/06/2026

0.12% of the world's population. Up to 2.8% of global retail tech funding 📈

For years, Israeli retail tech has been working above its weight, and it is interesting to see how. Israeli startups consistently capture a larger share of global retail tech funding than their share of global deal activity. At the same time, median deal sizes continue to significantly outperform the global average. In 2025:

📈 Israeli retail tech companies captured 1.68% of global deal volume
💰 Yet attracted 2.83% of global retail tech funding
🚀 Median deal size reached $15M, compared to $3.6M globally

This is about building companies that attract larger investments, scale internationally, and solve real operational challenges for retailers and brands.

Some of the key findings from our 2025 Israeli Retail & Commerce Tech Report:
✅ Funding increased 136% year over year
✅ More than 450 active retail tech companies across the ecosystem
✅ Larger, healthier funding rounds despite a more selective market
✅ Strong momentum across ecommerce enablement, AI, payments, infrastructure, analytics, and retail operations

For retailers, brands, and investors looking to understand where commerce innovation is heading next, the data tells a compelling story.

🔗 Download the full report, link in comments. 👇

This month, Shopify just turned ChatGPT and Claude into ecommerce operating systems. How so?Retailers can now:☑️ Update ...
27/05/2026

This month, Shopify just turned ChatGPT and Claude into ecommerce operating systems. How so?

Retailers can now:
☑️ Update product pricing
☑️ Run reports
☑️ Manage collections
☑️ Upload products with AI
☑️ Apply discounts
☑️ Check store performance

… all from inside ChatGPT or Claude.

That represents a major shift in how ecommerce platforms are managed, as assistants are moving beyond customer support and content generation into direct operational workflows across the storefront.

A few things retailers and ecommerce teams should pay attention to:
✅ AI is becoming the new commerce interface: Merchants may stop logging into traditional dashboards altogether.
✅ Shopify is betting on an AI agnostic future: They’re supporting Sidekick, ChatGPT, Claude, Cursor, Codex, or wherever merchants already work.
✅ The data and governance conversation just got real: Once connected, store data leaves Shopify’s environment and falls under OpenAI or Anthropic policies.
✅ AI mistakes can create downstream marketing problems: Incorrect pricing, catalog edits, or discount changes can flow directly into Meta CAPI, Google feeds, attribution, and optimization systems.
✅ “Human-in-the-loop” is still critical: Especially for brands with large catalogs, paid media spend, or complex inventory workflows.

The competitive advantage will come from how retailers operationalize AI responsibly, balancing automation, oversight, and data governance as these tools become more deeply embedded into commerce workflows.

🔗 Check out more on Shopify's documentation and release, link in comments.

Ecommerce is no longer just about storefronts and online checkout flows. The real transformation is happening through th...
25/05/2026

Ecommerce is no longer just about storefronts and online checkout flows. The real transformation is happening through the infrastructure layer shaping how retailers operate, sell and scale 📈

In Israel’s retail tech ecosystem, ecommerce enablement has become one of the fastest growing segments, spanning everything from AI driven shopping experiences and merchandising to pricing optimization, logistics, returns, and global commerce infrastructure.

Here’s what the landscape looks like today:

✅ 226 active companies operating in the category
✅ Nearly 24% of the entire Israeli retail tech ecosystem
✅ More acquisitions than any other retail tech segment, with 32 completed deals

What stands out most is where retailers are placing their bets. The strongest demand is centered around technologies that directly improve profitability and operational performance: increasing conversion, streamlining workflows, improving customer experience, and protecting margins.

The momentum is also reflected in recent funding and acquisition activity across the space:

📈 ZyG secured a $60M Series A led by Accel
📈 Moonshot AI announced a $10M Seed round
📈 Octup raised $12M Seed
📈 Rep AI closed an $8.2M round
📈 ReturnGO was acquired by Global-e
📈 Cymbio agreed to be acquired by PayPal

The ecosystem includes a wide range of standout companies building across ecommerce infrastructure and enablement, including AutoDS, Botika, Cloudinary, Cymbio, Dialogue, echo3D, KanduAI, Kimonix, Loox, Moonshot AI, PrettyDamnQuick, ReturnGO, Shopeaks, SpeedSize, Tangiblee, Triple Whale, Twik, Tymely, VREE Labs, and many others.

More insights and the full report are linked in the comments. 👇

20/05/2026

One of the most interesting conversations around AI and branding right now is more than just about what AI can create. It’s about what brands should create with it.

In 2025, Guess Europe Sagl sparked a huge debate after featuring an AI generated model in Vogue. The campaign drove the brand’s highest earned media value in a decade, but what stuck with me most was Dario Cardamone later saying, “Maybe we won’t do it again.”

That tension is exactly the point.

is making it easier than ever to generate campaigns, content, and creative at scale, but brand identity isn’t built in a prompt. It comes from years of decisions, consistency, culture, and instinct, all the things people actually connect with over time.

In this episode of The Retail Reality Show, recorded at and presented by LIGANOVA, Yael Kochman, Nino Bergfeld, and Dario discussed where AI ends and brand responsibility begins, touching on points like:

☑️ Why AI’s first-mover advantage is real, but short-lived
☑️ What happens when every brand starts using synthetic models
☑️ How AI search is changing the rules of visibility
☑️ Why protecting brand identity may become the CMO’s most important job

🎧 Listen on Spotify and Apple Podcasts.

What do you think matters more in the AI era: being first, or being right?

What does the future of ecommerce actually look like right now? One answer: infrastructure. The biggest momentum in Isra...
19/05/2026

What does the future of ecommerce actually look like right now?

One answer: infrastructure. The biggest momentum in Israeli retail tech is happening in ecommerce enablement, which is the technologies powering pricing, personalization, operations, merchandising, AI sales assistance, returns, and cross-border commerce.

The category now represents:
📈 23.9% of the Israeli retail tech ecosystem
📈 226 active companies
📈 32 acquisitions, the highest of any retail tech category

A clear pattern is emerging across the ecosystem: retailers are prioritizing technologies tied directly to efficiency, margins, conversion, and measurable business impact.

The category also continues producing major funding rounds and exits:
✅ ZyG raised a $60M Series A led by Accel
✅ Moonshot AI announced a $10M Seed round
✅ Octup raised $12M Seed
✅ Rep AI raised $8.2M
✅ ReturnGO was acquired by Global-e
✅ Nayax acquired assets of Syte by Nayax
✅ Cymbio agreed to be acquired by PayPal
+ more1

🔗 Read more on the blog: link in comments.
🔗 Download the full report: link in comments.

Did you know that retail is now one of Israel’s most active startup sectors, and still growing? 📈That scale reflects how...
18/05/2026

Did you know that retail is now one of Israel’s most active startup sectors, and still growing? 📈

That scale reflects how complex and critical the industry has become. As per our 2025/2026 Retail Tech Report, capital is flowing back into companies built for real retail operations, and its not just experimentation.

Come discover where this exponential growth is coming from and see what’s driving that momentum!

🔗 Link in comments to register to download the full report. 👇

Join us at Shoptalk Europe + get 15% off your ticket 🎟️Europe's biggest retail show is back, and every brand, retailer a...
15/05/2026

Join us at Shoptalk Europe + get 15% off your ticket 🎟️

Europe's biggest retail show is back, and every brand, retailer and agency from CPG to fashion, hospitality to automotive, and more will be there! Shoptalk Europe is where leaders come together to collaborate, challenge and innovate.

This year's agenda entails AI and human ingenuity taking centre stage. As retail is transformed by AI and automation, retailers and consumer brands must embrace technology without losing the human authenticity that builds lasting emotional connection with their customers. Join us and 180+ industry leading speakers to reveal practical insights and network with key players in the industry.

📆 June 9-11, 2026
📍 Barcelona, Spain

Our Re:Tech Innovation Hub team will be there, and just for our community, we have an exclusive discount of 15% off. Claim it using the link in comments. 👇

11/05/2026

Have you checked out our 2025/2026 Israeli Retail Tech Report yet? 🚀

One of the most comprehensive takes on the state of the Israeli tech and commerce ecosystem, with some surprising findings and a wealth of data about what makes it one of the most robust ecosystems in the world.

A few snippets from our launch with a conversation with Henry chen Weinstein of Avolta along with Aviv Frenkel, PhD from Moonshot AI, Yariv Lotan of Start-Up Nation Central, Toot Shani of Sarona Ventures, Dovi Meyer of American Eagle Outfitters Inc., and our very own Yael Kochman

🔗 Download the full report - Link in comments.

Retail media is getting louder… literally 🔊Dollar General is scaling an AI-powered in-store audio network to 12,000 stor...
06/05/2026

Retail media is getting louder… literally 🔊

Dollar General is scaling an AI-powered in-store audio network to 12,000 stores, turning physical locations into real time, data driven media channels through its partnership with QSIC.

This is targeted, measurable, and localized retail media at the point of purchase.

What does this signal for retail tech?

🔊 In-store is the next major media channel: With 85% of retail sales still happening offline, stores are becoming high-value advertising inventory

🔊 is unlocking real time relevance: Dynamic audio ads and curated playlists tailored by location, time, and shopper context

🔊 moves deeper into the physical world: Bridging digital precision with brick-and-mortar scale

🔊 Rural markets are a strategic advantage: Dollar General's footprint brings targeted media to often-overlooked communities at scale

🔊Closed-loop measurement is the new standard: Linking ad exposure directly to in-store sales performance

The bigger picture: retail media isn’t just expanding. it’s embedding itself into every layer of the store experience. Are we heading toward fully “programmable” physical retail environments?

04/05/2026

Have you checked out our 2025 Israeli Retail Tech Report yet? 📈

Packed with data and insights, our groundbreaking report showcases how funding reached $463M in 2025, a 135% increase year over year. Deal activity similarly picked up, with more than 500 active retail tech companies operating across the ecosystem, with 23 investments and 11 exits. We have found that this is a market that has become more focused, more global, and more aligned with real retail needs.

For retailers and brands, it means access to technologies built for scale and integration. For investors, it marks the start of a new cycle with mature, growth stage companies.

🔗 Read the key insights on our blog - Link in comments.
🔗 Download the full report - Link in comments.

A big thank you to our speakers and our sponsors for sharing insights and supporting the launch Startup Nation Central, Moonshot AI and Metriko.

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