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Re:Tech Innovation Hub

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Re:Tech Innovation Hub

Re:Tech is an innovation hub for retail and commerce related technologies.

Fash&Tech is an innovation center for fashion, retail and e-commerce technologies aiming to change the way fashion is produced, marketed and consumed across channels. We bring together over 150 startups deeply engaged in areas such as AI, chatbots, AR, VR, image recognition, data and machine learning. Fash&Tech works with companies and investors to identify the most relevant Israeli technology in this space for their needs. Follow this page to stay up-to-date on current events happening within the fashion and technology community, and to receive notifications about future Fash&Tech events and meetups.

29/10/2026

Retail marketing is getting smarter about what happens after the click.

Israel’s Marketing, Digital & Media ecosystem brings together 203 companies working across the technologies that shape how retailers attract, engage, and retain customers. A few numbers worth looking at:

📈 21.5% of Israel’s retail tech ecosystem
📈 23 acquisitions and 3 IPOs
📈 Growing investment in AI powered personalization, content optimization, and customer intelligence

In our deep dive, Shimi Azaria, CEO and Co-Founder of Howazit, shares his perspective on turning customer engagement into action. It’s a key theme across the category as retailers look to connect customer insights with measurable commercial outcomes.

Read more on the blog. Link in the comments. 👇

27/10/2026

Agentic commerce is moving from possibility to practical retail infrastructure. 🤖

Walmart is introducing Agent Profiles and the Walmart Agent Gateway, laying the groundwork for AI agents to shop on behalf of customers with defined permissions, spending limits and built in safeguards.

Here are 3 important developments for retail:

🛒 Customer controlled shopping: Shoppers can set spending limits, approve purchases and track transactions made by individual agents.

🔗 Infrastructure built for AI agents: The Walmart Agent Gateway is designed to make product discovery and purchasing faster and more reliable through an agent focused interface.

🔐 Trust and transparency by design: Clear rules govern what agents can access, how they can transact and when additional approval is required.

For brands and retailers, this signals a meaningful shift in how consumers may discover, evaluate and purchase products. As AI agents become part of the shopping journey, product data, commerce infrastructure, transaction permissions and customer trust will all play an increasingly important role.

The next chapter of commerce and retail will be shaped by how effectively retailers prepare their commerce ecosystems for both human shoppers and AI agents.

Read more, link in comments 👇

22/10/2026

Holiday shopping is changing. Is your brand ready for where discovery begins? 👀

With Black Friday and Cyber Monday approaching, new data points to three opportunities for brands and retailers this holiday season:

🤖 is reshaping product discovery: 72% of surveyed consumers use AI tools for holiday shopping ideas or gift recommendations. As more shoppers turn to these tools for inspiration, product visibility across digital discovery channels will become increasingly important.

📈 Acquisition potential is significant: 47% of consumers plan to explore new brands this holiday season, creating an opportunity to turn peak shopping traffic into new customer relationships.

🛍️ Retention will matter just as much: With 53% planning to shop only with brands they bought from last year, personalised experiences and relevant offers will be key to keeping existing customers engaged.

The takeaway for retail and tech leaders? Prepare for a holiday season where discovery, acquisition and retention are closely connected. The brands that combine clear product information with relevant, timely customer experiences will be better positioned to turn seasonal demand into lasting growth.

🔗Read more on this holiday report, link in comments. 👇

19/10/2026

Ecommerce Enablement is the largest category in Israel’s retail tech ecosystem.

With 226 active companies representing 23.9% of all retail tech startups, the category has also recorded 32 acquisitions, more than any other retail tech sector. From pricing and merchandising to returns, personalization, and cross border commerce, Israeli startups are building the technology that helps retailers run smarter and scale globally.

In our ecosystem deep dive, Gil Globus, CEO of saywhatt, shares a perspective on what makes AI effective in retail. It comes down to how well the technology is tailored to the specific problem it needs to solve.

That focus on practical applications is one of the defining strengths of Israel’s ecommerce enablement ecosystem.

🔗 Read more on the blog. Link in the comments. 👇

14/10/2026

Gen Z and Gen Alpha are growing up with AI. This holiday season, retailers need to win both the algorithm and the real world.

is changing how young consumers discover products, explore trends and make purchase decisions. At the same time, physical retail is giving them something algorithms can’t: sensory experiences, social connection and the freedom to experiment.

A few numbers retailers and marketers should pay attention to:

📊 80% of Gen Z shoppers used AI to make a purchase in the past three months, according to Attentive.

🛍️ 45% of Gen Z consumers say online recommendations limit what they’re allowed to like, according to JLL.

⚡ 72% of consumers have left a store earlier than planned because they felt overwhelmed. For neurodivergent consumers, that rises to 81%.

What does this mean for holiday retail?

✅ Make AI a discovery engine. Help shoppers find relevant gifts, compare options and personalize recommendations with less friction.

✅ Give them room to explore. Stores can be places to experiment with new styles, discover emerging trends and shop with friends, beyond the boundaries of their usual online preferences.

✅ Design for the senses. Tactile products, engaging displays and memorable in-store rituals can turn shopping into an experience worth leaving home for.

✅ Keep personalization human. AI can help brands understand preferences, but emotional connection, cultural relevance and authentic creator relationships still matter.

✅ Make affordability part of the experience. Young shoppers want to participate in trends and express themselves, while price sensitivity remains a key consideration.

The bigger opportunity this holiday season is to connect AI-powered convenience with physical experiences that inspire discovery, self-expression and belonging. The question for retailers: How are you using AI to simplify the shopping journey while making the in-store experience more human?

Read more on Retail Dive: link in comments.

12/10/2026

The smartest stores are solving problems shoppers never see.

Behind a smooth shopping experience is a whole layer of technology working to improve inventory accuracy, store operations, and the decisions retailers make every day. In our deep dive into Israel’s Retail Digitalization & Store Operations ecosystem, two perspectives stood out: Ariel Hubara of Algoretail on the cost of inventory challenges, and Ohad Elzur of AS Watson on connecting in store technology with measurable operational performance.

Their insights point to a bigger shift in retail: the value of technology increasingly comes down to what it helps stores do better, faster, and more efficiently.

🔗 Read more on the blog. Link in the comments. 👇

08/10/2026

Halloween is no longer just a holiday but becoming a retail season.

National Retail Federation expects U.S. Halloween spending to reach $13.5B in 2026, slightly above last year’s record $13.1B.

A few signals stand out:
☑️ The season is starting earlier: 49% of consumers plan to shop in September or earlier, up from 34% a decade ago.
☑️ Value is shaping the journey: shoppers are comparing prices, looking for promotions and increasingly choosing products they can reuse or repurpose.
☑️ AI is entering the shopping journey: 47% of consumers say they’re using AI tools for Halloween shopping, primarily for ideas, inspiration and product research.
☑️ Digital doesn’t replace physical: online searches remain a major source of inspiration, but retail stores and costume shops are still the leading inspiration source for decorations.

For retailers, the takeaway is bigger than Halloween. Consumers are shopping earlier, planning more deliberately, and using more digital tools to make decisions all while still valuing the physical retail experience.

The opportunity is to connect those moments: better discovery, smarter recommendations, compelling value, and a seamless path from inspiration to purchase.

The retail calendar keeps getting longer. The consumer journey keeps getting more connected.

🎃 $13.5B is the headline. The shift in how consumers shop is the story.

05/10/2026

People rarely remember a perfect checkout.
But they definitely remember the one that went wrong.

A payment that wouldn’t go through.
A POS that froze.
A loyalty number that disappeared.
Or a checkout that somehow turned a 2-minute visit into a 20-minute queue!

It’s easy to think of checkout as the final step in the retail journey. In reality, it sits right at the intersection of technology, customer experience, and revenue.

Our latest deep dive into Israel’s retail tech ecosystem looks at Checkout, POS & Payments, a category with 70 active companies and the highest average capital raised per company across the ecosystem. From payment infrastructure and POS to loyalty, cross-border commerce, and the growing connection between physical and digital retail, this is much more than what happens at the register.

🔗 Read the full analysis on our blog, link in comments👇.

01/10/2026

Physical retail isn’t going away. It’s getting redesigned.

In 2026, retailers are experimenting with stores that do much more than move product off shelves. From beauty discovery to community spaces, hands on tech demos and new shop in shop models, five store concepts stand out for how they’re rethinking the role of the physical footprint:

🏬 Target Beauty Studio brings discovery, testing, expert guidance and more than 1,600 beauty products into a dedicated experience.
🏀 Foot Locker’s Crenshaw Rec turns the store into a hyperlocal destination built around sport, culture, creativity and community.
🎨 Michaels Stores’ new experiential format organizes the store around “shopping worlds” and product vignettes designed to inspire customers to create, not just browse.
🥽 Best Buy’s Meta Lab shop in shops puts immersive demos and hands on education at the center of the technology shopping experience.
🧢 DICK'S Sporting Goods Lids shop in shops shows how strategic partnerships can expand assortment while giving customers more reasons to visit stores.

The bigger takeaway? The most interesting store concepts of 2026 are using the store as a place for discovery, education, community, personalization and experience. For retailers, brands and technology companies, that raises an important question: What should a physical store enable that digital commerce can’t?

Read the full breakdown of five store concepts that launched in 2026 on Retail Dive. Link in comments. 👇

29/09/2026

Checkout is the moment where retail technology meets revenue.

As Lanor Daniel, CEO of ShopperAI, puts it: “As retail tech evolves toward more autonomous, ex*****on-driven AI, value is defined by speed and ROI.”

That idea extends far beyond . It gets to the heart of why Checkout, POS & Payments is such a critical part of Israel’s retail tech ecosystem. A few key insights:

🔹 70 active companies make up 7.3% of Israel’s retail tech ecosystem, but the category commands a disproportionate share of investment.

🔹 It has the highest average capital raised per company across the retail tech ecosystem, reflecting the scale and infrastructure required to operate directly within the flow of revenue.

🔹 Checkout is becoming much more than a transaction. , payments, loyalty, customer data, compliance and ecommerce are increasingly connected across physical and digital channels.

🔹 Capital is following critical infrastructure. From payment enablement and transaction management to cross-border commerce, these technologies are solving problems that sit remarkably close to the revenue stream.

🔹 The checkout layer is becoming strategic commerce infrastructure. As retailers expand across markets and channels, reliable transaction technology increasingly supports everything from international expansion to connected customer experiences.

The broader takeaway is that while checkout may be the least glamorous part of retail, it is one of the most consequential. When it works, customers barely notice. When it doesn't, they remember.

🔗 Read the full analysis on our blog, link in comments👇.

Address

Tel Aviv

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Sunday	09:00 - 18:00

Website

http://re-tech.io/

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